From Side Hustle to Multi-Million Dollar Business: Scaling a Subscription Service Through Instagram with Haley Ingram

In the first episode of Gateless, Kara interviews Haley on how she turned her passion and side hustle into a multi-million dollar business called Coffee & Contracts. Haley shares her story of launching C&C, from her beginnings as a real estate agent to her transition to social media management. We also discuss personal branding, business growth and scaling, community building, and more.

Haley Ingram is a former real estate agent who turned to marketing to help other agents generate leads and sales. She started Coffee & Contracts as a side hustle, but it quickly became her full-time job.

Haley is passionate about helping real estate agents succeed. She believes that marketing is essential for any real estate agent who wants to grow their business. Coffee & Contracts is her way of providing real estate agents with the tools and resources they need to market themselves effectively.

Under Haley's leadership, Coffee & Contracts has grown into a thriving business with thousands of members. Coffee & Contracts is now one of the leading providers of marketing tools and resources for real estate agents.

In the episode, Haley discusses her story of launching of C&C and how she started as a real estate agent and started managing social media, then we discuss personal branding, growing and scaling a business, building a community, and more.


More about Haley:
haleyingram.com
coffeecontracts.com
instagram.com/coffeecontracts

Resources:
⚡ Click here to subscribe to the Pod Squad: Key takeaways from 4 personal development and business podcasts each week.
✨ Click here to join the FREE Gateless Facebook Community
👋 Say hey to Haley on Instagram

👀Find us on socials:
Watch our episodes on Youtube
Connect with us on Instagram
Hang out with us on TikTok

Chapters

• 0:00 Welcome to the Gateless Podcast
• 0:56 From Side Hustle to Multi-Million Dollar Business
• 1:22 The Birth of Coffee and Contracts
• 7:21 Navigating the Ups and Downs
• 8:59 Building a Brand
• 13:51 Pricing and Packaging
• 17:13 Pitching Your Brand
• 20:40 Finding Balance
• 23:58 Advice for Aspiring Entrepreneurs
• 25:53 Rapid Fire Questions
• 27:44 Closing Thoughts

Transcript

00:00:00.080 welcome to the Gatless podcast the place
00:00:02.000 where remarkable women share their
00:00:03.560 Journeys to success on their own terms
00:00:05.640 I'm Kara I'm an executive at a tech
00:00:07.680 startup and I've been in this game since
00:00:09.559 pretty much the beginning of my career
00:00:11.440 and I'm Haley I'm the owner of a
00:00:12.799 subscription website serving thousands
00:00:14.400 of real estate agents around the globe
00:00:16.400 and together we're the co-founders of
00:00:17.960 gatess a thriving Community where women
00:00:19.960 share openly and support each other on
00:00:22.199 their own paths to success we believe
00:00:24.400 that every woman has a unique story and
00:00:26.240 perspective that deserves to be heard so
00:00:28.480 each episode we'll be bringing inspiring
00:00:30.720 interviews with Incredible women who
00:00:32.598 afford their own path overcome
00:00:34.800 challenges and achieve their version of
00:00:36.920 success from entrepreneurs and Tech
00:00:38.800 leaders to doulas and creative
00:00:40.239 Trailblazers we'll dive deep into their
00:00:42.160 stories uncovering their lessons
00:00:43.960 insights and advice they've gained along
00:00:45.640 the way our mission is to connect and
00:00:48.000 uplift women in all aspects of their
00:00:49.879 professional lives so get ready to be
00:00:51.640 inspired motivated and enlightened
00:00:54.000 welcome to the gateless podcast so as as
00:00:57.520 we interview uh incredible women about
00:01:00.160 their Journey To Success uh our first
00:01:03.800 discussion is going to be with our very
00:01:05.319 own Haley and it's really about how uh
00:01:08.439 Haley scaled her side hustle to a
00:01:10.920 multi-million dollar business and
00:01:12.720 there's so much to learn from Haley um
00:01:15.880 and we're we're excited to share this
00:01:18.360 conversation with you yeah I'm excited
00:01:20.840 to to chat about it okay so Haley how
00:01:25.280 did you go from an idea to just
00:01:28.840 launching coffee andof contracts I know
00:01:30.799 that it wasn't a linear path yeah and
00:01:33.280 there's a lot to share so let's start
00:01:34.880 there okay um so I guess I could start
00:01:38.240 from the beginning maybe of just a
00:01:40.840 little bit of you know how it even
00:01:43.520 started how it happened um so basically
00:01:48.119 I was I started as a real estate agent
00:01:51.759 um well before I was a real estate agent
00:01:54.040 I was in college and I got a marketing
00:01:56.920 internship at a brokerage I honestly had
00:02:00.200 no idea what I wanted to do um with my
00:02:03.759 life and my career I was undecided for
00:02:05.880 like as long as I could be um but I was
00:02:08.758 always interested in graphic design and
00:02:10.479 marketing um so I ended up getting a
00:02:12.640 marketing internship and at a real
00:02:15.360 estate brokage um but there I started to
00:02:18.440 learn more about the real estate
00:02:20.040 industry and I got to see agents just in
00:02:22.599 their day-to-day you know lives and I
00:02:25.080 was like o I think I could be a real
00:02:26.599 estate agent this looks fun um so I
00:02:29.000 ended up getting my license and decided
00:02:31.160 that's what I wanted to do I wanted to
00:02:32.519 be a real estate agent but I really
00:02:34.239 didn't know what it entailed I was at a
00:02:36.800 small brokerage so um I didn't quite
00:02:40.080 understand that you were going to be you
00:02:41.800 know generating your own leads and door
00:02:44.519 knocking and cold calling was a big part
00:02:46.200 of the business um so I moved to St Pete
00:02:50.560 after college and started career in real
00:02:52.519 estate didn't go very well um it what
00:02:55.840 does that mean didn't go very well um
00:02:58.800 yeah good question um well I I didn't
00:03:02.840 understand that I was going to really
00:03:05.879 need to be like getting putting myself
00:03:08.959 out there and just kind of like just
00:03:11.640 trying to drum up leads um like I said I
00:03:14.040 was at a small brokerage so they kind of
00:03:15.760 like gave me a bunch of leads so I I
00:03:18.239 just like didn't know what I was getting
00:03:19.480 into I was like here's your license go
00:03:21.720 for it yeah they don't really tell you
00:03:22.879 they don't really explain how to run the
00:03:24.440 business aspect um so basically um
00:03:30.599 I yeah it just didn't it didn't go well
00:03:33.360 they were charging me they the
00:03:34.920 brokerages like charge you every month
00:03:36.480 so I was just like running I had no
00:03:38.319 money I was um I was bartending also um
00:03:42.840 but basically um I created an Instagram
00:03:46.519 account to um try to generate leads and
00:03:50.040 get business and I just you know always
00:03:53.079 liked marketing so that's what I did um
00:03:56.079 and I started actually generating leads
00:03:58.040 through Instagram which was awesome
00:03:59.799 started seeing some business there it
00:04:01.239 was starting to grow but at the same
00:04:03.200 time I was also realizing that I hated
00:04:04.920 real estate I hated conflict and having
00:04:07.640 to answer the phone all the time um so I
00:04:13.599 like at that all that was happening at
00:04:15.239 the same time other real estate agents
00:04:17.000 started reaching out and asking me um
00:04:19.839 for help with their social media
00:04:21.880 marketing um so I started doing social
00:04:24.160 media management for them long story
00:04:26.240 short like this all this time is just
00:04:28.320 messy I like made it Etsy account and
00:04:30.320 was selling templates for real estate
00:04:31.840 agents on there I was like creating
00:04:33.840 logos for agents um and I met this girl
00:04:38.400 who um started a her name is Katie sonir
00:04:42.720 uh shout out but I met her she told me
00:04:45.479 how um she had she went from one-on-one
00:04:48.680 personal training clients and turned it
00:04:50.280 into a membership website where her
00:04:53.000 clients get um a weekly workout program
00:04:56.639 and they have a Facebook group and then
00:04:58.520 it kind of clicked for me like oh wait I
00:05:00.759 think I could do this for like my client
00:05:03.360 so I just started building this website
00:05:05.199 on WordPress and created an Instagram
00:05:07.919 account called coffee and contracts
00:05:09.400 because I thought it was cute and just
00:05:11.280 started posting stuff thank you uh just
00:05:13.680 started posting stuff and um and then
00:05:17.160 within like three months I um had a ton
00:05:21.639 of members and was able to quit all my
00:05:23.600 other jobs um and then it was my
00:05:25.720 full-time thing and that's just been it
00:05:27.680 ever since um so yeah that's kind of
00:05:29.800 like the the background Story how we how
00:05:32.600 we got here so when you first started it
00:05:34.759 though and you created the website and
00:05:36.360 you were like okay I'm done with being
00:05:37.600 an agent uh did you realize that it was
00:05:40.360 going to be a full-time thing or did it
00:05:41.720 feel in your mind where you're like okay
00:05:43.240 I guess this will be my side hustle so
00:05:44.600 that I can actually pay my bills or were
00:05:46.120 you all in yeah so when I started it was
00:05:48.240 definitely just a side hustle I remember
00:05:50.240 like feeling almost like embarrassed I
00:05:53.120 didn't nobody that I knew like knew I
00:05:54.840 was doing it I was just kind of like
00:05:56.280 doing it on the side Incognito yeah I
00:05:59.080 was like I was mysterious um and so I I
00:06:04.360 I had no idea what it was going to be I
00:06:05.960 was just literally like just playing
00:06:07.720 around um and I also like love that
00:06:10.199 stuff I could spend hours just like
00:06:12.080 building a website or creating stuff in
00:06:15.039 canva like I love it um so it was really
00:06:17.880 fun like and it was a great distraction
00:06:19.560 from everything else I was supposed to
00:06:20.880 be doing and at the time I had finally
00:06:23.960 like given pretty much given up on real
00:06:26.000 estate and I had got a job at a doctor's
00:06:31.440 office um that and I was doing marketing
00:06:35.039 which was basically I was just supposed
00:06:36.360 to go to other doctor's offices and try
00:06:38.080 to sell them on I was like or if you
00:06:41.120 guys need you know this type of doctor
00:06:43.039 then come join us it was not fun I I
00:06:46.440 decided once I had enough members that
00:06:49.280 it was the amount of my salary then I
00:06:51.800 could quit um so and then it still
00:06:54.880 didn't feel real I was like this is
00:06:56.240 really scary and sketchy like sketchy
00:06:59.240 yeah I was like I mean is this real like
00:07:01.560 yeah and and then it just kept growing
00:07:04.000 and so I was like oh I guess it just it
00:07:06.160 never really felt real until probably
00:07:07.879 like a year and it it didn't feel com I
00:07:10.199 guess I mean it never really feels like
00:07:11.599 completely comfortable yeah nothing
00:07:13.360 really does I guess but um it took a
00:07:16.120 while to be like okay this this is
00:07:18.160 legitimate I guess you know yeah
00:07:20.479 absolutely any lessons that you took
00:07:23.720 away from the early days of this whether
00:07:25.759 it be about like oh my gosh how do I
00:07:28.160 actually make this a legitimate business
00:07:29.960 to you know like how do I get over
00:07:32.960 feeling like this isn't real and just
00:07:34.680 accept the fact that this is my
00:07:35.800 full-time job and I'm I'm I'm in it I
00:07:39.120 would say don't be afraid to like reach
00:07:41.639 out to people um that have been in the
00:07:46.599 same position or like you know people
00:07:48.360 that started their own business and and
00:07:50.240 asked them for advice and for their
00:07:52.520 experience um I didn't really like have
00:07:55.440 too much of that and also this is just
00:07:57.120 such a at the time in 2019
00:08:00.039 an online business like this was like
00:08:03.000 still pretty new and weird so it was
00:08:05.159 just like everybody's like what are you
00:08:06.240 doing and I was like I don't
00:08:07.879 know um yeah and like like at the time
00:08:11.199 social media now social media management
00:08:13.159 or maybe just because my I'm so in the
00:08:16.000 you know world of it all the time I feel
00:08:17.639 like it's a lot more common and at the
00:08:19.879 time it was like you're so you log into
00:08:22.639 people's accounts and you like post for
00:08:24.840 them and and you're like yeah you know
00:08:27.919 um so it's kind of like an everything
00:08:29.440 was new um and so like where I was
00:08:33.479 getting at that is that I was like I
00:08:34.719 don't know who to really talk to about
00:08:37.760 this um but yeah so I would say reach
00:08:41.360 out to your to your resources and also
00:08:44.080 trust your gut and just like do what
00:08:45.880 feels right and keep you know doing it
00:08:49.440 even if other people are saying things
00:08:50.959 that and you still feel like your gut is
00:08:52.880 saying yes but everybody else is saying
00:08:54.959 no then it's like just trust your gut
00:08:56.519 cuz we'll always be haters yeah so so
00:08:59.399 when you were growing your brand so that
00:09:01.320 it felt marketable reputable legitimate
00:09:04.880 to the public market um where did you
00:09:08.160 start and I think that like if you could
00:09:10.320 help us understand like truly where do
00:09:12.200 you start when you start to build a
00:09:13.720 brand that would be so helpful yeah so
00:09:15.959 from my experience and I feel like it it
00:09:18.160 differs based on like um just the type
00:09:23.160 of business or product or service or you
00:09:26.600 whatever for me um
00:09:30.040 I started on Instagram just creating
00:09:34.920 like building a
00:09:36.160 community um and at the time things were
00:09:39.360 a little different like nowadays videos
00:09:41.600 are huge obviously reals are huge back
00:09:44.399 then it was like Graphics were pretty
00:09:46.600 big um and that was like a way that you
00:09:50.600 could build a
00:09:51.800 community um so I started on Instagram
00:09:54.519 with like just creating Graphics that I
00:09:56.240 liked and posting them and connecting
00:09:57.959 with other agents
00:09:59.680 um through Instagram and building that
00:10:02.880 community and engaging with them asking
00:10:05.560 like what they wanted uh what they
00:10:07.959 needed what they were struggling with
00:10:10.440 and kind of building out our offer based
00:10:14.480 on that like and in the beginning our
00:10:16.760 coffee and contract started like it was
00:10:19.440 just you sign up for the subscription
00:10:20.959 and there was just like a bunch of
00:10:22.120 random templates that I made in there
00:10:23.839 and the plan was like I'm just going to
00:10:25.240 add more every month um and then I added
00:10:28.680 some C
00:10:29.920 like one of the first months and
00:10:31.519 everybody was like that was amazing we
00:10:33.480 want more of those and I was like oh
00:10:35.160 maybe I should do like a daily caption
00:10:37.160 in a daily social media post and then
00:10:39.519 from there so they kind of gave me the
00:10:41.200 feedback that like made the product I
00:10:43.079 guess but it started with the Community
00:10:44.760 First so now that's what I I feel like
00:10:48.079 if I'm doing something like with gatess
00:10:50.160 or whatever it is starting with the
00:10:52.480 Community First even if you you have
00:10:55.240 like kind of an idea and you're not
00:10:56.480 really sure what it's going to be yet
00:10:58.040 then you ask every everyone like hey
00:11:00.639 you're my people tell us what you want
00:11:03.120 yeah what do you need yeah yeah prevents
00:11:05.040 you from burning so many cycles in time
00:11:06.720 and energy creating stuff that nobody
00:11:08.320 actually wants to the whole point of
00:11:10.200 creating a community and building a
00:11:11.519 brand is to add value and so ask your
00:11:14.279 people yeah what what's going to be
00:11:15.760 valuable to you I love that that's such
00:11:17.120 a good one um so I feel like I already
00:11:20.160 know the answer to this question but um
00:11:22.320 were their moments of Doubt tell us
00:11:24.880 about like were you ready to jump ship
00:11:27.959 at any point in the first couple of
00:11:29.600 years of this because it just all became
00:11:31.279 too much or like you just couldn't
00:11:35.279 couldn't get your head in the game to
00:11:37.040 keep going yeah there's been multiple I
00:11:39.600 feel like I kind of look back at like
00:11:42.040 the last four years and I see it in kind
00:11:45.160 of like really big ups and downs um
00:11:48.760 sometimes of like just extreme
00:11:50.240 motivation and uh creativity and like
00:11:53.560 excitement and and then it literally
00:11:56.360 like the next day it could be like just
00:11:58.600 abs
00:12:00.279 like I'm almost like just like in a hole
00:12:03.760 of like no no motivation no creativity
00:12:07.519 like uh self like impostor syndrome
00:12:10.200 self-doubt like oh my God who do I think
00:12:12.480 I am and like look at you start to
00:12:14.480 compare yourself to like I don't know as
00:12:17.360 a small business I for some reason I
00:12:18.920 compare myself to like big businesses
00:12:20.839 and I'm like what are you doing um but
00:12:23.279 I'm just like I don't have the resources
00:12:24.760 that other people have I don't I'm not
00:12:26.800 smart enough like so there's just kind
00:12:29.279 of like Peaks and valleys of that I feel
00:12:31.519 like maybe some of that goes into like
00:12:32.880 burnout and sometimes I'll I'll go too
00:12:35.519 hard and get too excited and then I just
00:12:38.800 completely burn myself out um but tons
00:12:42.720 of that I think the the biggest struggle
00:12:44.399 for me is definitely been like the
00:12:46.120 comparison trap like I mentioned um and
00:12:49.519 just like if if you get too deep into
00:12:51.440 that into like looking at other people
00:12:54.040 that are doing similar things looking at
00:12:55.680 their social media and just being like
00:12:57.480 Oh my gosh look at all the amazing
00:12:58.519 things they're doing like I suck and
00:13:00.480 then yeah on the other hand also a
00:13:04.120 really big thing for me has been trying
00:13:06.240 to manage a team and like hiring people
00:13:09.360 and um I feel like that has definitely
00:13:12.959 been just like I mean that's kind of all
00:13:15.360 goes into like my own personal
00:13:17.279 development and growth uh I feel like
00:13:20.440 it's gotten easier as I like you know
00:13:22.519 obviously as I grow and learn and stuff
00:13:24.880 but I guess it's all it's all kind of
00:13:26.839 coming back to like just remembering
00:13:28.560 that like nobody knows what they're
00:13:30.040 doing and I'm literally just figuring it
00:13:33.399 out as everyone has in the history of
00:13:35.519 time yep I mean it's not even been that
00:13:38.120 long and you've built such an incredible
00:13:39.440 company so obviously you've been very
00:13:41.480 consistent even if it felt like Peaks
00:13:43.519 and valleys which everything does like
00:13:45.160 life is Peaks and valleys but um the
00:13:47.880 consistency is my takeaway from what you
00:13:50.240 just described that's for sure uh so how
00:13:52.519 does one even figure out what to PR I
00:13:55.759 know that pricing and packaging and all
00:13:57.279 that can be kind of taboo to talk about
00:13:58.480 but we're not about taboo topics here we
00:14:00.600 talk about everything exactly um how how
00:14:03.040 does one even determine what what to
00:14:05.199 charge for a service like this it's
00:14:07.600 really hard especially even thinking
00:14:09.800 about when I did social media management
00:14:11.759 that was so hard to figure out what to
00:14:13.839 price or what to charge people um and
00:14:16.759 there's so many different methods that
00:14:18.160 people use for that and so when I
00:14:21.360 started I had no idea what to price
00:14:23.759 things I literally I don't even know how
00:14:25.480 I came up with it I just was like
00:14:28.199 there's going to be three tiers because
00:14:30.000 I think there like with these types of
00:14:31.839 businesses there has to be three tiers
00:14:33.920 so we're going to have the small one
00:14:35.240 which is I decided it was $9 a month $14
00:14:38.560 a month and then $19 a month and I just
00:14:41.160 and there was no like method to that so
00:14:43.920 yeah I had no I I just had no idea what
00:14:46.160 I was doing and then but then I realized
00:14:49.639 once I launched everybody signed up for
00:14:51.560 the $19 a month nobody signed up for the
00:14:54.040 smaller packages I just don't think
00:14:56.040 there was enough in there like there was
00:14:58.279 no Val value in the smaller ones even
00:15:00.480 though I was I don't know so $19 a month
00:15:03.040 then I decided a few months later um
00:15:07.360 maybe like I launched in September of
00:15:09.160 2019 in Spring of 2020 I decided to
00:15:12.079 raise the prices to $34 a month and I
00:15:15.279 decided that everyone who signed up at
00:15:17.199 $19 a month could be grandfathered in
00:15:20.199 and um just like the ogs you know yeah
00:15:23.639 um so we moved everyone to 34 or not we
00:15:25.880 didn't move everyone it now was $34 a
00:15:28.199 month and um and that price felt really
00:15:31.399 good for a while and also keep in mind I
00:15:33.519 was adding more and more value like in
00:15:36.680 to the membership it was just like we
00:15:38.240 kept adding things so it kept being more
00:15:40.560 things that people are getting access to
00:15:43.120 um and then like I think it was about a
00:15:45.519 year or so later decided to raise the
00:15:47.600 price to $54 a month and everyone who
00:15:49.839 was at $34 a month was grandfathered in
00:15:51.959 at $34 a month um and it's been 54 for
00:15:56.560 quite a while now I feel like I kind of
00:15:58.240 settled on that price and I feel like
00:15:59.759 it's a good price um yeah but Pro tip if
00:16:02.399 you want to sign up do it now because be
00:16:05.560 grandfathered in exactly so maybe that's
00:16:07.680 kind of what's working is people are
00:16:08.720 like I got to get in now yeah um but I
00:16:12.839 so but now looking back if I could have
00:16:15.120 told myself if I was having a
00:16:17.519 conversation with myself when I was
00:16:18.880 trying to figure out what to price it I
00:16:20.360 would have been like price it high you
00:16:22.360 know CU it's it's hard to people were
00:16:25.319 not happy even though like people were
00:16:27.759 being grandfathered in they would email
00:16:30.120 us and be like infuriated and we'd be
00:16:32.759 like you're going to be grandfathered in
00:16:34.360 everything is fine and they' be like
00:16:35.680 okay yeah but people get very upset when
00:16:37.880 you raise the price obviously sure so
00:16:40.680 it's much easier to start high and then
00:16:43.399 always run if it's too high just have a
00:16:46.839 sale have a sale yeah like promotions
00:16:50.199 are that yeah yeah and you can always go
00:16:52.560 down on the price um but it's much
00:16:54.839 harder it's much easier to go down than
00:16:56.639 it is to go up so if I could go back to
00:16:58.639 myself but also I still didn't feel like
00:17:01.279 the value was there for I wouldn't have
00:17:05.000 priced it at $54 a month back then right
00:17:07.640 it got there um but also don't be afraid
00:17:10.079 to raise your prices like I feel like I
00:17:11.599 could have done it earlier um so yeah do
00:17:15.839 you do you I guess we've talked about
00:17:18.679 like the the consumer that you're adding
00:17:20.439 value to and that makes a ton of sense
00:17:22.439 but um when you've thought about
00:17:25.079 pitching copying contracts or when you
00:17:27.480 have pitched copy contracts are you
00:17:29.480 having those conversations with
00:17:31.280 investors or I know this is self-funded
00:17:33.320 but like how do you think about pitching
00:17:35.799 the value of your brand and being really
00:17:37.640 crispy and concise on like the value
00:17:40.120 prop the mission statement all of the
00:17:41.760 things that one who's going to invest in
00:17:43.679 the business or you know I don't know
00:17:45.520 that would potentially want to partner
00:17:46.640 with you care about like how do you
00:17:48.440 think about getting really tight on
00:17:51.320 representing your brand when you're
00:17:52.559 talking to a partner an investor anybody
00:17:54.600 like that well I feel like it first
00:17:57.039 comes down to Fig figuring that out for
00:17:59.640 yourself and like it took me a while
00:18:02.200 honestly I feel like I didn't do things
00:18:04.400 right I kind of did things backwards so
00:18:06.360 I didn't like sit down at the beginning
00:18:07.799 and say like who's my ideal member and
00:18:10.159 who what's our mission statement and
00:18:12.799 what are our values like it took me like
00:18:14.799 years to be like okay I think I'm
00:18:16.760 supposed to know this stuff and and then
00:18:19.120 you start working with people so I hire
00:18:20.960 like a website developer and he's like
00:18:23.400 we need to figure out who we're talking
00:18:25.120 to and I'm like oh yeah good idea so I
00:18:27.919 feel like just kind of recently like
00:18:30.240 have been figuring all of that stuff out
00:18:32.520 I've definitely kind of done it
00:18:33.600 backwards but um it I feel like it is so
00:18:37.799 helpful once you do sit down and say who
00:18:40.600 is my ideal client or member and who am
00:18:43.760 I talking to and then everything just
00:18:46.320 you're messaging like I feel like it's
00:18:47.679 all about the messaging you want people
00:18:49.000 to come on your social media and your
00:18:50.520 website and be able to walk away and
00:18:51.960 know exactly what you offer and what you
00:18:54.200 do um and for a while our brand was very
00:18:58.320 confusing honestly like I've always
00:19:00.840 struggled with that like people are like
00:19:02.320 so what do you offer like what do you do
00:19:04.360 and I'm like tons of stuff anything you
00:19:07.039 just join name it I'll do it just join
00:19:09.600 you know it's in there um so it is
00:19:13.200 important I think to get really clear on
00:19:16.000 how like what your person your ideal
00:19:19.640 client is struggling with and then how
00:19:21.200 you are the solution to that MH yeah and
00:19:23.559 you don't have to be everything you just
00:19:25.360 are what you are and you have the value
00:19:26.880 that you have hard yeah you don't also
00:19:29.640 have to make pizza or make people coffee
00:19:31.880 you still struggling with that like
00:19:34.120 there I I've recently like I said kind
00:19:37.120 of figured out who my ideal client is
00:19:38.760 and there's like this whole other group
00:19:41.200 of potential like people that you know
00:19:44.320 reach out to us or whatever that have
00:19:46.600 always like I've always been like I
00:19:49.360 don't know it just never aligned I was
00:19:51.320 like I just you were trying to fit yeah
00:19:54.120 I was like I need to make something for
00:19:55.600 these people and then I was like wait no
00:19:57.240 I think I'm just not for these people I
00:19:59.280 need to accept that like not your people
00:20:01.600 yeah it's it's hard cuz you're like I
00:20:03.640 mean it's there but I don't it's not
00:20:05.360 aligned it's like and I'm speaking of
00:20:07.240 people that our product is basically
00:20:09.880 like you take the templates and use them
00:20:13.640 to create something like you you
00:20:16.280 customize it to you you have to put a
00:20:17.960 little bit of work in like it's not
00:20:19.440 completely done for you it's done with
00:20:21.280 you yep uh we don't have a done for you
00:20:23.919 option right now um and a lot of people
00:20:26.840 have are like where do plug in my social
00:20:29.679 media so that things automatically post
00:20:31.520 and I'm like well that's not going to
00:20:32.600 work and it and then I'm like ah it just
00:20:34.679 frustrated me so much I'm like okay
00:20:36.080 those just you know let them go
00:20:37.640 somewhere else it's not your people yeah
00:20:39.280 totally well you have so much going on
00:20:41.200 but it seems like you manage and balance
00:20:42.760 it so well with your personal life and
00:20:44.640 staying healthy and staying happy and
00:20:46.760 having a social life and all these
00:20:48.120 things so um what's the
00:20:51.400 secret um I it's definitely a struggle
00:20:55.520 um I feel there's definitely season
00:20:58.720 I it's you know like it's not
00:21:01.280 always it's not I don't know like right
00:21:03.559 now I'm kind of in a season of working a
00:21:05.120 little bit too much um and then I go
00:21:07.280 through Seasons where I'm not working
00:21:09.360 enough you know happens yeah it's just
00:21:12.480 like not not perfect in any way for
00:21:15.279 anyone I don't think um but I mean I
00:21:19.200 just have to one thing that's like
00:21:21.080 important to me that sometimes I go
00:21:23.720 through ups and downs with is just
00:21:26.720 prioritizing my like my kind of
00:21:28.640 non-negotiables especially like in the
00:21:30.600 morning of like do not sometimes it's
00:21:32.880 tempting to like wake up and you know
00:21:35.000 your inbox is full and you have things
00:21:36.640 you want to get done and you're like
00:21:37.799 still in your pajamas and you haven't
00:21:38.960 brush your teeth and you're like I you
00:21:41.799 want to get on your computer oh yeah I'm
00:21:43.559 like no we need to like sit for a second
00:21:46.000 and and be a person yeah um and I think
00:21:49.880 yeah sometimes I I've been wondering a
00:21:51.520 lot too if that a lot of that is at
00:21:54.279 working in itself becomes a distraction
00:21:57.840 even even as like scrolling on Tik Tok
00:21:59.919 is a distraction or watching TV is a
00:22:03.240 distraction from what you're really
00:22:04.880 feeling inside and what you're
00:22:06.200 struggling with work really becomes at
00:22:08.960 least for me another like numbing uh
00:22:12.320 tactic that my body is like let's just
00:22:14.760 numb out the brain for a little bit yeah
00:22:17.120 well there's a lot we could dig into
00:22:18.480 there like what sorry to
00:22:21.080 what what do you can you give us an
00:22:23.240 example of like do you just mean uh a
00:22:27.279 distraction from the things you know you
00:22:28.679 need to do for yourself like the house
00:22:30.840 stuff the yeah well you know how like
00:22:33.400 like you know like an anxious mind or
00:22:35.840 something like you just want to shut it
00:22:37.600 off for a while and and not have to
00:22:39.880 think about like your real problems or
00:22:41.679 your real feelings that you're
00:22:42.919 struggling with I definitely think that
00:22:45.640 I'll turn to work sometimes to forget
00:22:49.039 about all that or just you know to focus
00:22:51.120 on little minute as yeah like you become
00:22:54.480 a Taskmaster yeah as opposed to thinking
00:22:57.440 about like yeah okay what's the what's
00:22:59.559 the bigger picture here yeah so
00:23:00.919 sometimes I feel like I'm a lot
00:23:01.880 healthier if I wake up in the morning
00:23:03.840 and I literally get my coffee and I sit
00:23:06.360 and I sit and do nothing like just stare
00:23:08.279 into space it's kind of creepy like if
00:23:10.279 you walked into my house in the morning
00:23:12.600 you can see me sitting in that chair and
00:23:14.240 I'm just
00:23:15.080 like it's your med I mean that's morning
00:23:17.400 meditation right yeah that's true I
00:23:19.559 can't if I try to meditate I it gets
00:23:21.960 frustrating I'm working on it but you
00:23:23.600 prefer the zombie stare yeah just
00:23:25.279 staring off in the space um it works and
00:23:28.480 I don't know what goes on in the morning
00:23:29.960 but I feel like it doesn't I feel like
00:23:31.880 my mind is just like going and I just
00:23:33.440 let it let it go for a little bit and
00:23:35.640 see you know how I'm feeling um and
00:23:38.320 working let her do a few rotations
00:23:40.039 before you yeah yeah I'm like why don't
00:23:41.240 you do a couple laps yeah take a lap um
00:23:44.840 and then you know working out and that
00:23:48.120 kind of stuff that makes me feel good
00:23:50.080 yeah having to put that first and and
00:23:52.760 then get to the stuff setting boundaries
00:23:55.120 that kind of thing I love it I am big on
00:23:57.120 boundaries so so what advice then would
00:23:59.760 do you have um for somebody in their 20s
00:24:02.720 or 30s that are thinking about turning
00:24:04.960 their side hustle of their passion into
00:24:07.000 their into their full-time
00:24:09.240 gig or making a business out of it yeah
00:24:13.159 to keep doing it it's it's like I feel
00:24:16.240 like this theme keeps coming back for me
00:24:17.799 a lot just in other things that I'm
00:24:19.400 trying to do and I think the reason that
00:24:21.640 I saw success in coffee and contracts is
00:24:24.640 because I just kept doing it and even
00:24:28.039 though like it was like if you look back
00:24:30.520 on the page I probably like archived a
00:24:32.760 few of the old posts but like they're
00:24:34.320 just terrible and I think it's I just
00:24:37.720 like saw something recently or someone
00:24:39.640 said something um about like if you want
00:24:42.679 to do like YouTube videos or something
00:24:45.360 make a hundred YouTube videos that are
00:24:48.279 like terrible like they're all like and
00:24:50.480 just do it a 100 times and then like on
00:24:52.320 the 100th one you'll look back and be
00:24:53.760 like whoa I've gotten so much better so
00:24:55.760 I mean it's just literally like that
00:24:57.080 thing of like practicing anything and
00:24:59.480 and another like analogy I heard
00:25:01.360 recently was about like it's like you
00:25:04.240 know creating content for social media
00:25:06.240 or whatever it's like going to the gym
00:25:07.960 like the first the hardest step is the
00:25:09.760 step is to get out the door and get into
00:25:12.399 the gym if you just like force yourself
00:25:14.559 out the door um and just to like start
00:25:18.840 creating stuff or whatever whatever it
00:25:20.679 is you're doing just like keep doing it
00:25:22.360 even though it sucks at first and I
00:25:24.320 think part of that goes with you have to
00:25:27.279 enjoy what you're doing so if you hate
00:25:29.159 it that's why I didn't succeed at real
00:25:30.880 estate CU I couldn't be consistent
00:25:32.279 because it felt so unnatural to me um
00:25:35.720 that's huge yeah you have to actually
00:25:37.720 like enjoy the process I think of
00:25:39.640 getting better and you know yeah that's
00:25:42.120 huge and that that goes for everything
00:25:45.520 in life like consistency just small tiny
00:25:49.039 1% better 1% better every time that
00:25:51.600 feels a lot more manageable than like
00:25:53.600 you know some huge lofty goal but okay
00:25:56.679 so we're going to do three rapid fire
00:25:58.880 questions okay yeah I I think we're
00:26:01.039 going to do this we're going to do this
00:26:02.600 let's do it on every episode yeah sound
00:26:04.520 good yeah okay what did you want to be
00:26:06.679 when you grew up um I wanted to be a lot
00:26:09.000 of things when I grew up umic I feel
00:26:11.520 like the top the number
00:26:13.559 one there was a few the number one was
00:26:15.960 veterinarian like every girl in the
00:26:18.039 world I wanted to be um specifically I
00:26:22.080 wanted to work at SeaWorld I know it's
00:26:24.240 kind of controversial now but back then
00:26:26.159 it was it was normal ologist I yes I
00:26:29.080 well I wanted to be specifically a
00:26:30.159 dolphin trainer okay and um but I didn't
00:26:33.720 but I was and my mom would be like well
00:26:35.240 you're going to have to be good at
00:26:36.320 science and I was like I I don't
00:26:39.200 Yik she was like you're gonna have to be
00:26:41.120 okay with like giving them a shot and I
00:26:42.720 was like ah no I don't think so um so so
00:26:46.440 you wanted to cuddle with the dolphins
00:26:48.320 basically still do yeah got it uh what
00:26:50.880 was your first job out of college um I
00:26:53.520 worked at a
00:26:55.720 smoothie uh smoothie bar and RP bar at a
00:26:59.360 gym so I made smoothies and wraps nice
00:27:02.600 uh and what was your first job in
00:27:05.480 general um like in life oh like as an
00:27:08.640 adult I think just your first job oh
00:27:11.120 wait did I say out of college for the
00:27:12.559 last one yeah oh that wasn't my first
00:27:14.360 job out of college sorry my first job
00:27:16.240 out of college was the um was the
00:27:20.039 internship at The Brokerage pretty much
00:27:23.039 and then real estate okay I never had a
00:27:25.120 a real like corporate uh office type job
00:27:30.000 but your first job in life was the
00:27:31.679 smoothie shop that was the Smoothie okay
00:27:33.200 Co yeah fun you're like I didn't know
00:27:35.200 about the Smoothie thing like
00:27:38.080 interesting fun okay cool well thank you
00:27:41.880 Haley yeah thank you this is fun thank
00:27:44.360 you for joining us on this episode of
00:27:46.000 the gateless podcast we really hope
00:27:47.799 you've enjoyed this conversation as much
00:27:49.320 as we have remember the gateless
00:27:50.919 community is at your fingertips where
00:27:52.600 the conversation never stops and women
00:27:54.760 support each other on the road to
00:27:56.000 success one story at a time if you've
00:27:58.279 enjoyed this episode don't forget to
00:27:59.960 subscribe rate and leave a review it's
00:28:02.360 like giving us a virtual high five and
00:28:04.399 while you're at it share the podcast
00:28:05.840 with your fellow anti- Gatekeepers until
00:28:08.080 next time keep chasing your dreams and
00:28:09.760 breaking those glass ceilings after all
00:28:11.840 you are the master of your own success
00:28:13.600 story thanks for being part of the
00:28:14.919 Gateless journey catch you later