From the Ground Up: Glennda Baker's Journey in Real Estate, Personal Branding, and Nurturing Client Relationships

Join hosts Haley and Kara in this empowering episode of the Gateless Podcast as they sit down with realtor, Glennda Baker.

Prepare to be inspired as Glennda takes you on a journey through her remarkable career, sharing the secrets behind her rise to becoming one of the most recognized faces in the world of real estate video.

In this candid conversation, Glennda opens up about the challenges she faced, the milestones she achieved, and the lessons she learned along the way. Discover pivotal moments in Glennda's career, propelling her from struggle to success. Gain strategic insights into creating a powerful personal brand that resonates with clients and colleagues alike. Explore Glennda's approach to nurturing lasting client relationships, a cornerstone of her continued success. 

Whether you're a seasoned real estate professional, an aspiring entrepreneur, or someone seeking inspiration, this episode is filled with valuable insights to elevate both your career and mindset.

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Chapters

• 0:17 Introduction
• 0:30 Glennda Baker on her journey in real estate
• 4:20 Before her real estate journey
• 12:35 The uncomfortability of starting something new
• 14:14 Glennda’s secret to success
• 16:30 Building a relationship with your clients
• 19:55 Confidence
• 25:44 Dealing with the haters
• 27:36 Motivation & hustle
• 34:05 Clarity & expectations
• 37:36 Daily routines
• 47:50 Figuring out your superpower

Transcript

00:00:00.580 [Music]
00:00:17.520 hi there you all are in for a treat with
00:00:20.240 this episode Glenda Baker joins us
00:00:23.519 Glenda is a successful real estate agent
00:00:26.359 in Atlanta but not only that she has
00:00:29.160 absolutely cracked the code on building
00:00:31.400 a personal brand through short form
00:00:33.879 video content she's mostly on Tik Tok
00:00:36.360 and her stuff is amazing she shares how
00:00:38.920 she got started at her first brokerage
00:00:40.760 knowing nobody or nothing and in a very
00:00:43.559 short amount of time became the top
00:00:45.320 agent she talks about her motivation for
00:00:48.320 doing what she does every day having a
00:00:50.079 career so tied to her phone and still
00:00:52.680 being able to be present in everything
00:00:54.359 that she does with all the people that
00:00:55.719 need her is really remarkable she shares
00:00:58.280 her tips and tricks on forming authentic
00:01:01.480 relationships with her clients which can
00:01:03.680 be applied to every industry not just
00:01:05.479 real estate I really love Glenda's
00:01:07.640 energy she inspired me so much to just
00:01:10.119 continue showing up on social and not
00:01:12.240 give a damn what anybody thinks this
00:01:14.560 woman is truly a force and you're GNA
00:01:17.080 enjoy this episode a lot so with that
00:01:19.360 Glenda welcome to the gateless
00:01:21.799 podcast we're going to dive into your
00:01:23.640 journey and I'm really excited about
00:01:25.000 that but before we do so do you mind
00:01:26.840 just giving our audience a brief little
00:01:29.119 overview of who you are and what you're
00:01:30.720 doing right now yeah my name is Glenda
00:01:33.240 Baker I am a real estate agent in
00:01:35.360 Atlanta Georgia I have been selling real
00:01:37.200 estate since Jesus was a baby so over 31
00:01:41.439 years um always here in Atlanta and
00:01:44.680 about three years ago uh I started doing
00:01:48.479 short form video I had been doing video
00:01:51.799 uh posts from the Porsche was this
00:01:53.520 little series that I did when I would
00:01:55.320 get all worked up and I would do
00:01:56.719 Facebook live in my Cs and I kind of
00:02:00.240 transitioned from that spur of the
00:02:02.560 moment live video into uh curated short
00:02:06.439 form video and it kind of took off and
00:02:09.840 people really bit into it and originally
00:02:12.599 I was going to do like you know advice
00:02:15.560 for buyers and sellers and it's real
00:02:17.920 estate advice sugar and spice real
00:02:19.680 estate advice but someone asked me if
00:02:23.440 you were a new agent what would you do
00:02:26.319 and I and I said what I would do if I
00:02:28.480 was a new agent and so all of these
00:02:30.720 agents started following me and it's
00:02:32.239 really kind of created this cult
00:02:34.440 following I guess you could say uh and
00:02:36.920 they've named themselves the glender
00:02:38.519 raes they come and see me at events they
00:02:41.879 send me star stuff all the time um I
00:02:46.080 probably get in the I probably get like
00:02:48.239 in the mail physically I probably get
00:02:50.360 three or four items a week but in my DMs
00:02:53.599 I get hundreds of links to different
00:02:56.680 star stuff it's insane wow that's
00:03:00.239 amazing yeah because typically I wear
00:03:02.480 stars but I'm out of uniform so sorry
00:03:04.840 about
00:03:06.480 that um so when you you mentioned that
00:03:09.280 you started the short firm video when
00:03:10.760 you would get all worked up in your car
00:03:12.760 and do Facebook live what were you
00:03:15.120 getting worked up about just like the
00:03:16.319 trials and tribulations of the day
00:03:18.400 everything because this is I mean
00:03:20.360 everybody thinks that real estate is
00:03:22.040 like million dooll listing like you walk
00:03:24.400 into this $40 million Penthouse and like
00:03:27.400 oh I'll take it like I'll pay cash like
00:03:30.120 I'll move in tomorrow like everybody
00:03:32.280 thinks that that is real estate that is
00:03:34.120 not real estate like I am out there
00:03:37.280 hustling every day to number one get
00:03:39.959 people to buy houses get people to sell
00:03:43.040 their house and keep the deal together
00:03:46.439 and that's really what what people
00:03:49.239 didn't see so what I would talk about
00:03:51.360 and what I do talk about is really the
00:03:53.720 behind the scenes real estate real life
00:03:56.000 and real time and the inspection goes
00:03:59.159 bad the financing falls through the
00:04:01.879 buyer lies on his tax returns the buyer
00:04:04.519 buys a car you sell the wrong house by
00:04:07.920 accident kind of things like that and
00:04:10.120 people yeah it was that just happened
00:04:12.680 one time just for the record there's got
00:04:14.599 to be a story behind that but really it
00:04:16.759 wasn't the wrong house it was really the
00:04:18.560 right house he just didn't know it at
00:04:20.238 the time it's a good point yeah it was
00:04:22.520 meant to be exactly
00:04:25.600 100% so what did uh what did you do
00:04:28.000 before real estate do sit well you you
00:04:30.800 said you came out of the womb a real
00:04:32.360 estate agent do you know what my mom
00:04:34.520 loved real estate and I have been my mom
00:04:36.680 worked for a developer here in Atlanta
00:04:39.280 and so I grew up around real estate
00:04:42.080 forever um but I actually designed and
00:04:44.440 manufactured ladies clothing so I barely
00:04:47.479 got out of high school I didn't go to
00:04:49.280 college I didn't even take my SAT test
00:04:52.400 um and I lied for years about that I
00:04:54.759 made I don't know 1150 or some
00:04:57.479 ridiculous number that I pulled out of
00:04:59.000 the sky
00:05:00.240 um on my SAT I never even took it and so
00:05:04.360 um I I modeled here in Atlanta and I was
00:05:09.520 wearing an outfit that I had made in my
00:05:11.560 bedroom uh at the Atlanta apparel Mark
00:05:14.280 and one of the showroom owners saw it
00:05:16.120 and I started making those in my bedroom
00:05:19.120 selling them and uh at my first show I
00:05:22.639 so sold
00:05:24.400 $445,000 and then I started showing in
00:05:26.479 five major markets five times a year but
00:05:28.840 but tail is really tough and the people
00:05:32.880 are just brutal and I just I called my
00:05:35.479 mom one day and I said I just don't like
00:05:37.759 it like I don't it's not fun I don't I
00:05:40.120 don't like this and she goes punpkin you
00:05:42.240 need to go be a real estate agent and
00:05:45.080 here I am 30 years
00:05:47.639 later that's awesome I love that yeah
00:05:50.880 yeah it was great what I mean that you
00:05:55.280 it sounds like that pivot was uh easy
00:05:58.560 for you because you believe believed
00:05:59.800 that you could do it but I would imagine
00:06:01.759 that there's a lot behind that like
00:06:04.000 walking away from something that you
00:06:05.880 seem to have momentum doing and then
00:06:07.880 pivoting to go do something totally
00:06:09.360 unknown that you really have to build
00:06:10.560 from the ground up um is there is there
00:06:13.520 more you can share about what that
00:06:14.880 experience was like you know I didn't
00:06:17.160 know what I didn't know so I'm like
00:06:19.800 sitting in my real estate
00:06:21.720 course and they're going over the
00:06:24.479 chapter of commission how you get paid I
00:06:27.639 didn't realize you didn't get a paid
00:06:29.599 check every week like yeah I mean like
00:06:33.080 I'd never ever known anybody who worked
00:06:35.400 on commission like my mom got a paycheck
00:06:38.599 every Friday it got deposited in her
00:06:40.639 account she worked Monday through Friday
00:06:42.360 9: to5 like I didn't know there was
00:06:44.960 other types of jobs and I and I call my
00:06:48.280 mom after the I'm like did did you know
00:06:50.560 that you only get paid if you sell a
00:06:52.360 house and my mom's like Oh pumpkin don't
00:06:54.840 worry you'll sell a house and I was like
00:06:57.280 that's not going to work for me so I
00:06:58.560 actually interviewed to be an assistant
00:07:01.319 and um it's funny because uh the first
00:07:05.199 interview I had was with these three
00:07:07.280 ladies and back in the olden days
00:07:11.120 relocation didn't go through a
00:07:13.039 relocation company or relocation
00:07:15.360 Department you know somebody's husband
00:07:18.000 worked for Bell South somebody's husband
00:07:20.360 worked for UPS somebody's husband worked
00:07:22.639 for Coke and you just they told their
00:07:24.479 friends and that's how you got it and
00:07:26.080 this one lady who was the head of the
00:07:29.039 this these three ladies they were going
00:07:30.680 to share me as an
00:07:32.240 assistant she had r l a te relocate on
00:07:39.960 her on her tag she saw did all the
00:07:42.240 relocation she was the relocation
00:07:44.240 Department of Atlanta so I go and I sit
00:07:46.120 down I'm talking and she goes uh you can
00:07:49.919 stop I'm Excuse me she goes yeah you're
00:07:53.120 way too bubbly we're never going to hire
00:07:56.840 you ouch and I'm I'm like
00:08:00.000 so I leave and I
00:08:02.000 cry yeah and so the next the the next
00:08:05.800 day I have another appointment lined up
00:08:07.759 and I go I sit down with these two
00:08:09.240 ladies and again they're going to share
00:08:10.919 me two individual agents are going to
00:08:12.199 share me and this is 1992 where
00:08:15.840 assistance was really like you didn't
00:08:17.520 really have an assistant and so I get
00:08:20.560 along with them they love me it's great
00:08:23.280 I know that I got it they call me hey
00:08:25.720 Glenda it's Irene I'm like hey Irene we
00:08:28.199 love you oh my gosh I love you guys too
00:08:30.879 she goes we are definitely not hiring
00:08:33.640 you and I'm like excuse me she goes you
00:08:37.120 know what you're not going to be an
00:08:38.240 agent for long and we really don't want
00:08:39.799 to train our
00:08:42.279 competition and I'm like you're kidding
00:08:45.480 me well in the meantime I had been
00:08:48.080 reading this book how to develop a sixf
00:08:50.040 figure income in real
00:08:51.680 estate
00:08:53.600 and I I had told it said ask everybody
00:08:57.680 that you know if they want to to buy a
00:08:59.600 house or sell a
00:09:01.120 house and so I had been asking everybody
00:09:04.279 that I knew did they want to buy a house
00:09:05.519 or sell a house and five people had
00:09:08.120 already told me they would sell their
00:09:09.440 house with me wow and I'm like but I
00:09:13.399 don't I don't have like a real estate
00:09:15.360 home I can't do anything without a
00:09:17.040 brokerage so there was this big Taj
00:09:20.040 Mahal brokerage I mean it was gigantic
00:09:23.160 it's so big that now it is the Church of
00:09:25.800 Scientology they sold their building it
00:09:28.040 was that big it was G iic so and they'
00:09:31.040 got like 90 agents in this office I go
00:09:33.200 in I talk to the broker and I say I've
00:09:36.079 got these five people that want to list
00:09:37.399 their house with me but I don't have
00:09:38.360 anywhere to put my license and she goes
00:09:40.120 you have five listings and I'm like yeah
00:09:41.760 but I don't know what to do because
00:09:42.800 nobody will hire me as an assistant she
00:09:44.399 goes I'll hire you as an agent and that
00:09:46.880 was on Friday so on Monday I got there
00:09:48.680 at nine o'clock and it was me and the
00:09:51.279 secretary and I'm like looking around
00:09:53.399 the bullpen I'm like Carol where is
00:09:54.839 everybody she goes Glenda it's real
00:09:56.480 estate you don't have to be here I
00:09:59.240 didn't even know you didn't have to be
00:10:00.399 there at 9:00 she was they'll they'll
00:10:02.839 come in around 11: blah blah blah and I
00:10:05.279 was like are you like like I don't have
00:10:07.240 to be here and like that day I stayed
00:10:09.880 until five o'clock and I'm like and she
00:10:12.680 was packing up her stuff and I was
00:10:14.480 packing up my stuff she you do realize
00:10:16.760 you don't have to stay here till 5
00:10:18.720 o'clock I'm like what it was just so
00:10:22.000 foreign to me and so sure enough um I
00:10:26.600 just kind of surveyed the office for a
00:10:29.360 week and the girl that was number one
00:10:32.519 she would come in she had a plan and I
00:10:35.160 moved my little cubicle over next to her
00:10:38.000 her private office and I just listened
00:10:41.639 everything that she did I listened she
00:10:44.200 needed coffee she needed a copy she
00:10:47.200 needed a sign put up she needed somebody
00:10:49.600 to meet somebody somewhere I was like oh
00:10:51.839 hey how are you doing hey Glenda could
00:10:53.600 you make me 25 copies of this absolutely
00:10:56.519 I'd make 26 copies I'd give her 25 I'd
00:10:58.800 keep one everything that girl did I
00:11:01.639 copied it every single thing and I
00:11:04.399 listened to how she talked to people the
00:11:06.880 confidence that she had I was sitting
00:11:08.440 there reading my book and it said call
00:11:11.399 for sale by owners call expired and and
00:11:14.760 that's what I did it said develop a farm
00:11:17.360 so I found a fancy neighborhood here I
00:11:19.959 am in some apartment I take my little
00:11:21.880 baby my baby Victoria I put her in the
00:11:24.560 stroller I park at the clubhouse and I
00:11:26.959 stroll my baby through that neighborhood
00:11:29.120 Hood every night between 5 and 7 I
00:11:31.680 strolled my baby I'd wave at the
00:11:33.920 neighbors I took pictures of the houses
00:11:35.920 I pulled the tax records I had a farm
00:11:38.480 nobody ever asked me did I live there on
00:11:41.040 all of the listing appointments I ever
00:11:42.519 went on in that neighborhood nobody ever
00:11:44.279 asked me which house do you live in they
00:11:46.279 just assumed I was the neighborhood real
00:11:48.079 estate agent and I started September the
00:11:50.600 4th of 1992 and by December I was agent
00:11:53.760 of the month and in 1992 in that
00:11:56.399 neighborhood I listed a $950,000
00:11:59.120 house on Christmas Eve wow wow that's
00:12:02.839 crazy it was it was insane and I sold
00:12:06.560 that house in
00:12:08.079 March and literally I I read that book I
00:12:12.519 did everything that book said I took my
00:12:15.320 picture in front of that house I put
00:12:17.399 that house on a
00:12:18.639 postcard I had broke her open at that
00:12:21.399 house and everybody thought oh she's a
00:12:23.680 fancy real estate agent I'd go to
00:12:25.240 Caravan all these big expensive houses
00:12:28.279 and no ever asked me how long have you
00:12:30.320 been selling no one ever asked me
00:12:35.440 anything I mean the what you just
00:12:37.560 described the uncomfortability of
00:12:39.120 starting something new and you like your
00:12:41.440 description of walking into that office
00:12:42.880 and literally not understanding what
00:12:45.199 what time you're supposed to be there
00:12:46.199 what time you're supposed to leave why
00:12:47.360 where was everybody else are you doing
00:12:48.800 something wrong it that that feeling
00:12:50.680 though is the same feeling everybody has
00:12:52.160 when you start something new and you're
00:12:53.320 like do I belong here what do I do and
00:12:55.800 you're so smart to just copy that girl
00:12:58.600 that was was crushing it and take that
00:13:00.360 26 copy for yourself and retain
00:13:03.240 everything that she was doing and roll
00:13:06.279 with it and well you know I had read
00:13:09.760 Tony Robbins
00:13:12.040 um uh all of his CDs all of his power
00:13:16.639 talks all of his Unleash the Power
00:13:18.560 Within all of his personal power and he
00:13:20.920 said there's no reason to reinvent the
00:13:23.720 wheel find somebody who was doing it at
00:13:27.079 the top and model that person and I was
00:13:30.600 like okay that sounds like a plan to me
00:13:33.680 because I didn't know like I didn't know
00:13:36.079 what I didn't know and so that girl was
00:13:38.760 number one if she was number one I could
00:13:41.079 be number one and so that's exactly yeah
00:13:45.000 that's exactly what I did and and I just
00:13:48.720 and I and I love it and now it's not
00:13:51.240 even like work like somebody said to me
00:13:54.519 oh you work all the time and you never
00:13:56.079 work it never like I wake up in the
00:13:58.279 morning excited it never feels like work
00:14:02.560 ever I'm never ever like I don't want to
00:14:06.120 do this I don't want to get up I don't
00:14:08.079 want to talk to those people those
00:14:10.079 thoughts don't ever even go through my
00:14:13.120 mind I mean that's the dream right well
00:14:16.079 so you you mentioned that it was three
00:14:17.839 years ago that you really started the
00:14:19.040 short form video content is that right
00:14:20.680 yeah yeah so what was it what was your
00:14:22.720 thing before that what was your secret
00:14:24.560 sauce was it hustle was it consistency
00:14:27.240 Focus relationships like how did did you
00:14:29.160 build because it seemed like you really
00:14:32.240 just went for it and have built this
00:14:34.600 incredible personal brand for yourself
00:14:36.000 from the short fir video but like what
00:14:37.880 was what was your thing before that so I
00:14:40.880 I farm I have a neighborhood that I that
00:14:43.480 I worked a lot and I sell a lot in that
00:14:46.040 neighborhood but my uh superpower is
00:14:50.600 relationships and gifting surprise and
00:14:53.639 Delight so I have a suite of gifts that
00:14:57.880 somebody had a Bab baby Timmy graduated
00:15:00.199 from kindergarten Timmy graduated from
00:15:02.240 high school somebody had an
00:15:04.759 anniversary uh it was somebody's
00:15:06.639 birthday so we do we do probably a
00:15:11.279 hundred boxes of cupcakes a month um
00:15:14.759 that we send out for people's birthday
00:15:16.639 that we send out to clients thanking
00:15:18.240 them for letting us come to the listing
00:15:19.519 appointment we do baby blankets that are
00:15:22.079 monogram with the baby's name on it we
00:15:24.800 do picture frames if and this is the
00:15:27.839 thing is everybody is like don't you
00:15:29.600 feel like a stalker you know they
00:15:31.639 probably don't even want you to know
00:15:33.319 that they had a baby named Timmy and I'm
00:15:35.440 like let me explain something to you if
00:15:36.800 somebody puts something on social media
00:15:38.600 they're screaming it from the rooftop
00:15:40.279 they want everybody to know my husband
00:15:43.519 got a promotion it's our anniversary I
00:15:46.079 have one client
00:15:47.839 and uh it was their anniversary and they
00:15:51.079 went to the Beverly Hills Hotel and so
00:15:54.800 you know I picked up the phone call oh I
00:15:56.720 just want to wish you a happy
00:15:57.519 anniversary I hope you guys have a
00:15:59.199 wonderful time how long are you staying
00:16:01.319 oh we're staying three days at the
00:16:02.519 Beverly Hills Hotel we're all excited
00:16:04.160 we've got all these plans and so on the
00:16:06.360 second night I had a bottle of D peran
00:16:10.079 and chocolate covered strawberries
00:16:11.319 delivered to their room not the first
00:16:12.920 night because the hotel usually has
00:16:15.399 something on arrival when you're
00:16:16.560 celebrating but the second night when
00:16:18.519 they came back from dinner I had
00:16:19.680 something I know that somebody's going
00:16:21.720 out to Lake o con to the Ritz Carlton
00:16:23.720 out there and they're celebrating
00:16:25.880 something I'll have a bottle of wine
00:16:27.639 delivered to their t a so it's really
00:16:30.199 surprise and Delight because my whole
00:16:33.399 thing is I don't want to be a service
00:16:35.800 provider I want to be in relationship
00:16:39.279 with my clients because if you're a
00:16:41.560 service provider like I can replace Paul
00:16:44.639 the plumber with somebody from Google
00:16:47.720 because he's anybody can change the
00:16:50.600 toilet that's why it's important to me
00:16:53.199 to go from service provider into
00:16:55.720 relationship and think about it
00:16:59.319 typically you are with real estate
00:17:01.959 you're selling somebody what is their
00:17:03.759 single largest investment the place that
00:17:06.760 they're going to spend more time than
00:17:08.880 any other place in their life they're
00:17:11.799 going to do life with in in the home
00:17:15.439 that you sell them and so
00:17:19.359 um I came up with this tagline you
00:17:22.439 create the memories we provide the
00:17:24.959 backdrop because in every picture it was
00:17:29.039 on the steps it was in front of the
00:17:31.559 fireplace it was in front of the front
00:17:33.799 door it was in the backyard around the
00:17:36.039 pool and so really they created the
00:17:39.440 memories and I just provided the
00:17:41.080 backdrop to the memories of their
00:17:43.960 life and so the pictures and the picture
00:17:47.200 frames nobody prints pictures anymore
00:17:50.080 and so you posted something on your
00:17:52.160 Facebook your Instagram we grabbed that
00:17:55.559 we printed it put it in a frame and it's
00:17:58.360 it's a gorgeous frame um and and have it
00:18:01.400 hand delivered to your house and it's
00:18:03.039 all wrapped in in in beautiful blue
00:18:06.640 paper beautiful chiffon ribbon and
00:18:09.679 remember it's not a gift if it has your
00:18:12.200 name on it it's marketing so we don't
00:18:15.360 put our name on it or anything but like
00:18:18.039 I have one client Jay and Bobby and I
00:18:20.919 gave them a beautiful bakara picture
00:18:23.679 frame of their wedding and it is on
00:18:28.520 their mantle they look at it every
00:18:30.320 single day do you think that they're
00:18:32.400 ever going to buy or sell without me
00:18:35.520 absolutely
00:18:37.000 not they better not yeah I mean I mean
00:18:40.840 that's the thing I mean that's the thing
00:18:42.360 is like is like we're in relationship
00:18:44.799 with our clients and that to me that's
00:18:47.880 better than any of the videos that's
00:18:49.559 better than anything else that we do
00:18:52.559 because I mean really they they become
00:18:56.039 my friends they become my family they
00:18:58.080 come into my home every event that we
00:19:00.520 have is at my house once somebody steps
00:19:03.679 over the threshold of your home you are
00:19:07.159 no longer a stranger think about it you
00:19:09.440 don't go into somebody's house that you
00:19:11.039 don't know you don't take food from
00:19:12.919 somebody you don't know when somebody
00:19:15.000 breaks bread with you when somebody
00:19:16.360 accepts food from you when somebody
00:19:17.679 walks into your house there's a
00:19:19.400 different level of trust and loyalty and
00:19:21.960 so for me that's what we really that's
00:19:24.240 the Cornerstone of my
00:19:25.919 business yeah you're so focused on
00:19:28.320 making people feel a certain way because
00:19:30.880 that is why someone wants to be in a
00:19:33.280 relationship or a friendship or whatever
00:19:35.200 it is and I think that you do that same
00:19:38.600 thing now through your short firm video
00:19:40.400 content you make people feel a certain
00:19:42.000 way and they relate to you when they're
00:19:43.480 consuming your content but I'm very
00:19:45.559 curious about the other side of the
00:19:47.600 content creation too and I'm probably
00:19:49.679 projecting a little bit around my own
00:19:51.440 confidence to do stuff like that but
00:19:53.320 there has to have been some I'm curious
00:19:56.159 really what I'm getting at is where
00:19:58.720 where did the confidence that you you
00:20:00.520 have such a calm confidence in like who
00:20:02.520 you are and what you're going to say and
00:20:04.000 the message you're trying to portray and
00:20:05.360 the way you're trying to make people
00:20:06.360 feel and that comes across in your
00:20:07.919 videos but I cannot imagine that you
00:20:11.039 just got that immediately like what are
00:20:13.640 you telling yourself when you're
00:20:14.799 creating these videos how did you even
00:20:16.240 get to the point where you were so so
00:20:17.720 com comfortable to just go for it put
00:20:20.120 yourself out there and three years later
00:20:22.640 you've built like you're really known
00:20:24.400 for the video content that you that you
00:20:26.520 put out there
00:20:28.679 so I say to myself every single day my
00:20:32.200 name is Glenda Baker amazing things
00:20:33.799 happen to me my name is Glenda Baker I'm
00:20:35.799 a woman of action my name is Glenda
00:20:38.000 Baker and everybody that meets me is
00:20:40.000 going to love me and I say that to
00:20:42.280 myself all day over and over and over
00:20:44.640 and over I say it out loud I say it to
00:20:46.760 myself I say it in the car anytime that
00:20:50.120 doubt creeps into
00:20:52.159 me I say my name is Glenda Baker only
00:20:55.000 amazing things happen to me and I really
00:20:57.520 believe that
00:20:59.000 I really believe that I believe that
00:21:01.360 only amazing things happen to me even
00:21:03.120 the worst things that happen it's still
00:21:05.360 a great thing because ite it spared or
00:21:07.919 prepared me yeah okay um but I as a
00:21:12.360 child grew up as an only
00:21:14.320 child my brother was 20 years older than
00:21:17.480 me he never lived in the house that I
00:21:19.000 lived in and I talked to myself in the
00:21:22.360 mirror constantly like I talk to and I
00:21:25.480 talk to myself all the time now so what
00:21:29.520 happened was was those Facebook lives
00:21:32.760 those Instagram
00:21:34.200 lives it was literally I could look at
00:21:36.919 it it was like I was talking to myself
00:21:38.559 in the
00:21:39.360 mirror and the way that that that I
00:21:43.320 deliver my content is from my heart like
00:21:47.320 there it there is no script zero there
00:21:50.200 is no script Nothing is
00:21:53.000 scripted I I I just talk like I talk
00:22:00.000 and and and I believe what I say like
00:22:04.240 I'm not saying anything in my videos
00:22:07.840 that is pre-planned or scripted or fake
00:22:11.200 or
00:22:12.480 pated for some uh hidden agenda
00:22:16.559 everything that I say and everything
00:22:18.480 that I talk about is an experience that
00:22:21.320 I've had an experience that I have seen
00:22:24.600 happen with my clients seen happen in my
00:22:27.559 life
00:22:28.840 and I feel like that the reason that
00:22:30.640 people have grabbed on to
00:22:32.720 it is because it is so
00:22:36.360 real like the stuff that has happened to
00:22:39.600 me like I barely got out of high school
00:22:41.960 how many people like didn't like love
00:22:44.520 school didn't go to college have felt
00:22:46.919 inferior because you know everybody else
00:22:49.799 was smarter than them and you think
00:22:53.039 about it here's some guy who graduated
00:22:55.440 from emry University who has a master
00:22:57.919 M's degree in finance and he's putting
00:23:01.440 all of his eggs in the Glenda basket to
00:23:04.360 sell his $3 million
00:23:06.880 house that that right there when you
00:23:09.880 think through that like that's a
00:23:13.600 rush and and to me I don't take that
00:23:17.320 stuff for granted I am so honored that
00:23:21.440 someone is
00:23:24.120 is thinks that much of me and I work my
00:23:27.559 brain out for them and I I I don't
00:23:30.520 really worry about anything because I do
00:23:32.279 what's right whether it's right for me
00:23:34.520 or not I always do what's right for the
00:23:36.720 client and I love them like they're my
00:23:40.159 family like when I when I talk on my
00:23:42.559 videos when I talk to my clients when I
00:23:45.279 when I negotiate a deal I I do it as if
00:23:49.480 the person that I'm talking to the
00:23:51.240 person that I'm representing is my
00:23:53.960 family and I think that if you just
00:23:56.279 operate from that position
00:23:59.320 like you're not going to do anything to
00:24:00.840 hurt your
00:24:02.799 family so for me that's just it works
00:24:06.320 for me and you know it's funny because
00:24:09.600 sometimes I'll get a hater or two like
00:24:11.960 your voice makes me crazy and I'll be
00:24:14.559 like you do know there's three dots at
00:24:16.400 the top right hand corner you can like
00:24:18.080 block me and never have to hear my voice
00:24:20.360 again or some some lady yesterday I had
00:24:23.960 posted a video
00:24:25.679 about you know if if real estate agents
00:24:29.000 were honest they would probably tell you
00:24:32.200 that they're not worth what they were
00:24:33.640 paid because they weren't that good and
00:24:35.880 it's like goes what are you talking
00:24:37.200 about are you crazy and I'm thinking to
00:24:40.080 myself I everybody that I know is a hard
00:24:43.399 worker and a hustler and I'm thinking to
00:24:44.840 myself 87% of real estate agents fail
00:24:48.159 either you haven't met enough real
00:24:49.760 estate agents or you're the one who's
00:24:51.240 stupid and so and to me and it's so
00:24:54.240 funny because when people post those
00:24:56.799 like like very harsh comments I pin that
00:25:00.799 [ __ ] at the top I put it at the top I
00:25:03.080 let the glender rades deal with them
00:25:05.080 because that's the thing is like my
00:25:07.320 people they are loyal to me I mean they
00:25:11.320 are hardcore I mean this girl Shauna she
00:25:14.000 comes from Kansas City to Las Vegas to
00:25:17.440 see me at enman she bought a
00:25:21.320 $1500 ticket to see me in Vegas that was
00:25:24.679 her one and only thing that girl waited
00:25:26.960 for me for hour after I got off stage
00:25:29.880 and that girl that she literally just
00:25:32.760 wanted to see me and so that's the
00:25:37.640 that's the power that these people have
00:25:39.240 they feel like they know me they know my
00:25:41.039 kids they know my grandkids they know
00:25:42.520 what I love all that kind of stuff I was
00:25:45.120 going to ask you about the haters
00:25:46.360 because when you are showing up so
00:25:47.600 authentically and you let people see who
00:25:49.039 you are it can be kind of scary because
00:25:50.679 like they'll some the haters can be
00:25:52.840 nasty and they can make you I'm sure
00:25:54.720 there's those Split Second moments of
00:25:56.679 like didn't feel good but your you've
00:25:59.720 got like the safety blanket almost of
00:26:02.120 your glender uh that'll that'll take
00:26:05.760 care of you and protect you which is
00:26:07.399 really nice and that I mean that's
00:26:08.760 important I think it's scary for some
00:26:10.440 people to start their personal branding
00:26:12.640 Journey because maybe they don't have
00:26:14.200 like the huge following yet or the
00:26:16.480 glender their version of the glendis and
00:26:18.360 it's like who's gonna have my back when
00:26:19.880 somebody comes at me or has nasty things
00:26:22.559 today to say so I always think about
00:26:24.480 that but this is the thing is that is
00:26:26.240 that there's probably one mean comment
00:26:29.360 and there's probably 10 that you're so
00:26:31.720 awesome yeah and it's so strange to me
00:26:34.039 that people focus on that one mean
00:26:36.679 comment they're not focused on like um
00:26:41.039 everybody that said they were awesome
00:26:42.640 everybody that said oh you're so right
00:26:45.480 yeah that's exactly how I feel they're
00:26:47.360 focused on that one mean comment so what
00:26:49.520 I will do is I will respond one time to
00:26:53.039 that mean comment but other than that
00:26:56.520 I'm like m i I don't deal with those
00:26:59.360 people anymore I want to love on the
00:27:01.520 people that love on me and give those
00:27:03.240 people the attention
00:27:06.120 absolutely I love it I think I cut I cut
00:27:09.440 you off Haley were you gonna ask
00:27:10.679 something I'm sorry um I don't I don't
00:27:13.039 remember okay all good uh so I'm curious
00:27:16.279 Glenda to hear about your your maybe
00:27:19.679 internal and external motivations for
00:27:22.080 doing everything you do you're a hustler
00:27:23.720 you work you work a lot all the time but
00:27:26.399 apparently not at all either because you
00:27:27.919 love it which is amazing but you still
00:27:30.120 are I mean you're putting in a lot
00:27:31.799 you're putting in a lot of inputs to
00:27:33.440 have the life that you have and have the
00:27:35.360 the success that you have so um you've
00:27:38.240 mentioned a few times your story and
00:27:40.440 your journey in your earlier childhood
00:27:42.440 of not really loving school and not and
00:27:45.760 you barely gradua in high school and all
00:27:47.559 of these things that are part like core
00:27:49.000 tenants of your of your journey but are
00:27:51.720 any of those things drivers of
00:27:53.880 motivation for you or what really is it
00:27:55.960 that makes you strive to be truly like
00:28:00.320 special and standout in your in your
00:28:03.360 craft well I think that that what
00:28:06.480 initiated the hustle what initiated the
00:28:09.240 drive was the fact that I wasn't good at
00:28:13.640 school I wasn't really good at sports I
00:28:16.760 wasn't good at anything and so I think
00:28:20.600 what was really the driver for me was I
00:28:23.880 wanted to prove that I could do
00:28:25.679 something right and so being able to
00:28:29.840 prove that I could do something right
00:28:32.080 that kind of was like the igniter to the
00:28:35.159 fire and then when people started
00:28:38.320 believing in me and when I actually got
00:28:42.360 to a point where I was really good at
00:28:46.799 selling real estate that was a big thing
00:28:49.960 for me like when I got to that point
00:28:52.919 that was the motivation was hey I'm
00:28:54.440 really good at it and
00:28:57.960 and and the ability to be better than
00:29:01.360 anybody else the the ability to neg
00:29:03.679 out-negotiate somebody the ability to
00:29:06.399 get something done that's nobody else
00:29:08.399 could I listed Hines Ward's house here
00:29:11.919 in
00:29:12.679 Atlanta he'd had five real estate agents
00:29:15.600 the house had been on the market forever
00:29:18.240 and um a friend of his said hey you need
00:29:20.720 to call Glenda and he was interviewing
00:29:22.720 like 10 real estate agents and I said to
00:29:26.360 him I said
00:29:28.240 and this is like my third round of
00:29:30.600 interviews with his team and I said to
00:29:33.760 him I said what was it about your last
00:29:37.320 agent yeah that didn't work for you and
00:29:40.919 he goes well she asked me what I wanted
00:29:44.919 her to do to get my house
00:29:47.440 sold he goes that'd be like me asking
00:29:50.360 her how to play
00:29:53.000 football and he goes I I want to work
00:29:56.320 with somebody who knows knows what
00:29:57.679 they're doing and has the confidence to
00:30:00.480 do it and I never will forget I was
00:30:03.159 sitting in the parking lot I'm on a call
00:30:05.080 with this guy and his team and I said
00:30:08.159 look you've interviewed 10 real estate
00:30:10.480 agents you've talked to everybody in
00:30:13.200 Atlanta to get your home sold at this
00:30:15.840 point you need to pass me the ball and
00:30:17.960 let me run it into the end zone because
00:30:19.960 you're not going anywhere right now and
00:30:22.600 he was like that's it you're hired and
00:30:24.399 it I it was literally it was having uh
00:30:28.159 having the confidence once I realized
00:30:30.559 like okay so this is what he's looking
00:30:32.039 for I was like I can do that no problem
00:30:35.080 I was when I in those interviews I was
00:30:37.480 kept trying to figure out like what is
00:30:39.159 what is the trigger for this guy what is
00:30:41.039 the trigger and the trigger was he
00:30:43.480 wanted to feel certain that the person
00:30:45.320 he was hiring could get the job done
00:30:48.039 because nobody else had been able to get
00:30:49.399 it done and when I said that to him it
00:30:52.279 just really it hit the nerve for him but
00:30:56.200 it also gave gave him the trust and
00:30:58.799 confidence in me to listen to me he
00:31:02.240 started at 14 million 12 million 7
00:31:05.360 million five million and that house
00:31:07.440 ended up selling for $4 million so it
00:31:10.240 wasn't just the house was really
00:31:12.919 specific you know it it wasn't just that
00:31:15.519 it was there were a lot of things but
00:31:17.600 really the pricing strategy was flawed
00:31:20.399 and nobody would tell him that everybody
00:31:22.679 was afraid to tell him
00:31:24.360 that so you just found the I mean that's
00:31:27.519 that's the key to really having like
00:31:32.000 moving the noodle forward in any
00:31:33.480 relationship like figuring out what is
00:31:35.480 the thing that's making them tick what's
00:31:36.760 the thing they're scared of I love that
00:31:38.360 question especially I mean why don't you
00:31:41.200 ask it like that's I mean that why no
00:31:43.720 real estate agent asks what is it
00:31:46.519 exactly that you're looking for yeah
00:31:49.440 because if you ask the client tell me
00:31:52.039 what it is exactly that you're looking
00:31:53.600 for tell me what it is why is it that
00:31:56.039 you think that other a have failed you
00:31:58.720 before like they're afraid to ask the
00:32:01.120 hard question for some like like what's
00:32:04.120 the worst thing that can happen you
00:32:05.799 don't get the listing Well you don't
00:32:07.559 have the listing now so like there and
00:32:11.639 and like for me like when somebody shows
00:32:13.200 one our listings I have one feedback
00:32:15.399 question at what price is your buyer a
00:32:18.080 buyer for this house
00:32:21.039 today that's I don't need to know how
00:32:23.880 did you like the bushes outside oh what
00:32:26.080 did you think about the interior oh what
00:32:28.480 did you think about my flyer like I I
00:32:31.440 don't need to ask those stupid questions
00:32:33.440 at what price is your buyer a buyer for
00:32:35.519 my listing today Glenda if your listing
00:32:38.240 was a million one my people would be a
00:32:39.799 buyer today write me an offer and let me
00:32:41.440 see if I can get it to the end zone
00:32:43.159 Glenda it doesn't matter if your people
00:32:45.240 were giving that house away it sits on
00:32:47.559 the top of the freeway and my people are
00:32:49.120 never buying that house that is the
00:32:51.600 information that you want to be able to
00:32:53.039 take that back to the seller to then
00:32:55.200 position and package the property to
00:32:56.799 sell
00:32:57.600 it's that simple yep helps you find your
00:33:00.440 right clients too if you're asking the
00:33:02.039 hard question you can figure out whether
00:33:03.480 you could actually help them and deliver
00:33:05.159 on what they're looking for too right
00:33:07.159 yeah because like this one lady she
00:33:08.720 tells me um on this listing appointment
00:33:11.519 she tells me she wants $700,000 for her
00:33:13.679 house and I said okay I said I said
00:33:16.480 unpack that for me how did you get to
00:33:18.039 that number and she's like well my house
00:33:19.720 is better than everybody else's house I
00:33:21.159 said and and I'm sure that it is but you
00:33:24.200 do understand that the highest sale in
00:33:26.080 your neighborhood is
00:33:28.240 475 like it doesn't matter and and hers
00:33:32.360 was the smallest one so it told me right
00:33:35.039 there you're not going to be able to
00:33:36.760 bridge the gap between her expectations
00:33:39.200 and the reality of the market and this
00:33:41.519 is going to be a relationship that
00:33:43.000 frustrates you and makes you crazy
00:33:44.880 because she's going to say that you're
00:33:46.320 the problem not her and so for me I'm
00:33:49.480 just really good at saying you know what
00:33:51.240 I wish you the best of luck I'm probably
00:33:52.720 not the right fit for
00:33:54.440 you yeah there you go I mean you the
00:33:56.600 last thing you want is to take on the
00:33:57.960 clients that you can't make happy
00:33:59.279 because you're just going to waste a
00:34:00.320 bunch of time and effort and they're not
00:34:01.840 ever going to be grateful or roll with
00:34:04.559 it no they're not and you know this is
00:34:07.159 the thing and I think that a lot of
00:34:08.839 people don't understand this when you
00:34:11.480 provide Clarity and certainty it gives
00:34:14.599 people comfort and confidence to make a
00:34:17.639 decision and and when you're sitting
00:34:20.639 there thinking well I think your house
00:34:22.079 is worth this and I think you need to do
00:34:23.839 this and I think you need to do that I
00:34:25.839 don't want somebody who thinks
00:34:27.760 this guy I sat down with on whatever
00:34:29.800 what day is today I sat down with him on
00:34:32.000 Tuesday the 26th and he's a driver I
00:34:36.040 mean this guy is a d like nobody's
00:34:38.560 business and and I and I said to him I
00:34:41.359 said you know he's like well we don't
00:34:43.040 want to pour a bunch of bunch more money
00:34:44.839 into it and I looked at him and I said
00:34:46.879 do you want the most money for your
00:34:48.119 house and he goes yes I said then this
00:34:49.719 is what I need you to do if this is the
00:34:51.399 number you want this is what I need you
00:34:53.000 to do if you're not willing to do that
00:34:55.079 you're not being realistic on the price
00:34:56.560 that you want want and I remember
00:34:58.440 walking out and Elizabeth goes I can't
00:35:00.520 believe that you were so direct with him
00:35:02.560 I said that guy is a driver he operates
00:35:04.920 in bullet points he doesn't need all of
00:35:06.880 the fluff yep that goes for everything
00:35:10.079 too though like when you I was I had a
00:35:12.520 doctor's appointment yesterday and pet
00:35:14.720 peeve whenever I go to the doctor I mean
00:35:16.800 I don't go to the doctor a lot but like
00:35:18.079 I had a child a year and a half ago and
00:35:19.800 you know you're at those appointments
00:35:20.880 all the time and when they were
00:35:23.200 wishy-washy with me I left feeling so
00:35:26.119 bad like
00:35:27.480 I don't understand what I'm supposed to
00:35:28.839 do here what's the directive like you're
00:35:30.320 the expert not me tell me what I should
00:35:32.040 be doing I had appointment yesterday and
00:35:33.640 they're like we think you're fine but
00:35:35.280 maybe you need an MRI and I'm like maybe
00:35:37.560 do I need an M or do I not yeah do do I
00:35:40.800 need a $7,000 test or not and that this
00:35:44.880 is the thing is think about it you're on
00:35:46.800 your flight and the pilot comes on and
00:35:49.680 he says ladies and gentlemen we're going
00:35:52.359 to experience some turbulence it's going
00:35:54.079 to last about 15 minutes I'm going to
00:35:56.119 have the flight ATT attendants take
00:35:57.400 their seat and buckle up I'm going to
00:35:59.160 ask you to take your seat and remain
00:36:00.720 seated and buckle up for the next 15
00:36:03.079 minutes as soon as we're through this
00:36:04.440 I'm going to come back on I'm G to let
00:36:05.760 you know that we're through it and it's
00:36:07.240 safe to get up and move around and we'll
00:36:08.839 restart our service you don't care if
00:36:11.440 you're bouncing around like a beach ball
00:36:13.400 up there he's told you what to expect
00:36:15.960 you know it even if he tells you brace
00:36:18.280 for impact you're like oh okay I feel
00:36:20.599 better because he's told me what to do
00:36:22.920 when you it never fails when you're on a
00:36:25.520 flight and all of a sudden there's some
00:36:28.560 like bouncing around like a beach ball
00:36:31.040 and nobody has told you you're like
00:36:33.480 we're going down I'm dying right this
00:36:35.359 second yep and that's the thing is like
00:36:37.800 tell people what to expect tell them the
00:36:39.960 truth figure out how they will respond
00:36:43.079 how they need it packaged to respond
00:36:44.839 positively so if it's a beauty pageant
00:36:46.920 person if it's an expressive you need to
00:36:49.079 put it in a very floral package but if
00:36:51.720 it's you know somebody who is a driver
00:36:54.680 you need to put it in bullet points and
00:36:56.480 the ability to read people and package
00:36:59.760 the information and give it to them in a
00:37:02.680 manner in which they're going to accept
00:37:04.119 it and respond
00:37:05.920 positively I think that that probably
00:37:08.640 has helped me in my negotiation style
00:37:11.880 more than
00:37:13.040 anything it makes a ton of sense
00:37:15.720 expectation Clarity confidence is gosh
00:37:18.440 it serves you well in literally every
00:37:20.119 single thing that you're doing in your
00:37:21.319 life even if it's just something that
00:37:22.839 you're going to be late to just texting
00:37:24.560 your friend and giving you them the
00:37:26.160 heads up you're going to be late then
00:37:27.400 they're not creating some narrative in
00:37:28.839 their head that you don't care about
00:37:30.319 their time and you don't want to be
00:37:31.960 there it's people go crazy with these
00:37:33.880 internal narratives that's true okay so
00:37:38.040 let's pivot a little bit we really like
00:37:40.160 to hear about we really like to hear
00:37:41.800 about um day daily routines like what
00:37:45.160 does your day look like to get it all
00:37:47.000 done do you have little things or
00:37:49.800 practices that you absolutely have to do
00:37:51.440 every day do you have vices that you
00:37:52.920 avoid what are these like tell us about
00:37:55.599 tell us about what your day looks like
00:37:57.000 to get it all done and like these
00:37:58.280 routines and practices that you either
00:37:59.839 do or intentionally not do well I'm a
00:38:03.000 system and process person so everything
00:38:05.680 has a system everything has a process
00:38:07.880 and I do not deviate from that and when
00:38:10.800 things when things kind of get off of
00:38:13.000 the tracks that's when there's room for
00:38:16.040 error so I would be the easiest person
00:38:19.160 in the world to kill I do I get up like
00:38:22.280 I I literally I get up I do I have my
00:38:25.200 coffee you know get ready I listen to my
00:38:28.880 crazy romance novels I mean it's just
00:38:31.599 like I have this routine all all day I
00:38:35.480 get in my office I sit in my seat it's
00:38:37.359 like I'm in the phone booth I'm jumping
00:38:38.880 out with my uniform on and I do not
00:38:43.319 allow anything negative around me I
00:38:45.760 don't I handle all of the hard stuff
00:38:48.160 first I get it out out right away I
00:38:53.240 usually try to do three small things
00:38:57.319 that are easy to
00:38:58.880 accomplish make up my
00:39:01.119 bed look at my comments post my content
00:39:05.400 if I do those three things first thing
00:39:07.960 during the day then I know that I've set
00:39:10.359 myself up for
00:39:11.599 success I get in my office I make the
00:39:14.400 hardest phone calls first then after I
00:39:17.480 make those phone calls I it's smooth
00:39:20.480 saing like literally everything else is
00:39:23.119 easy I love that and I and I never ever
00:39:26.480 never have anybody negative around me I
00:39:29.280 just I don't allow it I I anytime that
00:39:31.880 there's negativity I I I I just distance
00:39:35.920 myself from that because I don't I don't
00:39:38.920 have the time or energy I don't have the
00:39:40.920 bandwidth to deal with your
00:39:43.640 problems and so for me I I distance
00:39:46.400 myself from that and when I am with you
00:39:51.079 I am with you I don't take my phone in
00:39:54.000 appointments um I don't when I'm you
00:39:56.640 know with a client I never ever have my
00:39:59.079 phone out when I'm with my kids I don't
00:40:02.200 have my phone out when I'm at Jiu-Jitsu
00:40:04.480 with my grandson I don't have my phone
00:40:06.520 out um when I am with you I am with you
00:40:10.160 and so nobody ever feels like that
00:40:12.520 there's this um distraction that they
00:40:15.680 aren't my main focus because if I'm
00:40:18.960 going to give you my time I'm going to
00:40:20.480 give you all of me yeah love
00:40:24.119 that yeah that's really good what about
00:40:27.079 how you wind down and get just like
00:40:32.000 having your phone be so much part of
00:40:35.240 your day-to-day career I would imagine
00:40:39.720 it would be kind of tough to turn it off
00:40:42.079 for the evening or like how did you get
00:40:44.280 to the point where you could be like
00:40:45.200 okay we're done for the day we're not
00:40:46.640 going to be answering the text and phone
00:40:48.040 calls anymore I got to have me time or
00:40:49.920 something like that well you know what
00:40:53.319 what would happen is I would get home in
00:40:55.400 the evening
00:40:57.280 and everybody wanted a little piece and
00:41:00.119 my kids and my family were not getting
00:41:02.319 the best of me yeah because I was upset
00:41:04.839 about some deal some inspection went
00:41:07.480 South and what I realized is nobody
00:41:11.920 dies like yes I'm a real estate agent
00:41:14.920 not a surge yeah I mean if if I don't
00:41:18.240 answer the phone if I don't respond to a
00:41:19.960 text message nobody
00:41:22.319 dies what and I don't have what makes me
00:41:25.640 crazy is I'll answer the phone between
00:41:27.480 9:00 and 6:00 p.m. blah blah blah blah
00:41:29.160 blah I my people know that when they
00:41:32.400 need me I'm available period they know
00:41:35.440 that when they need me I'm
00:41:37.359 available because of that they don't
00:41:40.160 take
00:41:41.280 advantage of me when I'm with my family
00:41:44.040 when I'm at the beach with my kids when
00:41:45.800 I'm on our family trip when I'm
00:41:48.240 everybody knows I have
00:41:49.640 Jiu-Jitsu on Tuesday and Thursday from
00:41:52.200 4: to 5: nobody bothers me I mean I know
00:41:55.920 I don't even even look at my phone the
00:41:57.480 only reason I take it in is to take
00:41:59.119 videos of my little grandson and so and
00:42:01.960 and I just I don't want to be distracted
00:42:04.200 because you are and the phone the phone
00:42:07.240 is this
00:42:08.400 amazing amazing piece of equipment that
00:42:11.599 can create gazillions of dollars for you
00:42:15.800 it is also the biggest distraction you
00:42:19.599 will ever have so this is every this is
00:42:22.480 what I say don't be distracted from some
00:42:26.240 something you should be devoted
00:42:29.400 to distracted yeah don't be distracted
00:42:32.559 from something you should be devoted to
00:42:35.599 and and literally whenever I look at my
00:42:38.480 phone I think about oh I need to look at
00:42:40.400 my phone don't be distracted by
00:42:43.480 something you need to be devoted to love
00:42:46.359 that um and so I just I I think about
00:42:48.880 that all of the time what where am I
00:42:51.480 where is my focus what am I devoted to
00:42:54.359 don't be distracted by that
00:42:57.319 Thum I love
00:42:59.400 that we all need to hear that all the
00:43:01.559 time CU you're right it's like it makes
00:43:03.599 you feel like you could do the one more
00:43:07.119 thing to get ahead for tomorrow you
00:43:09.400 could send the messages whatever it is
00:43:12.359 and it's like I don't know but then you
00:43:14.280 just missed the hour that you had before
00:43:16.000 your kid went to bed or with your loved
00:43:17.680 one or the metime that you needed you're
00:43:20.839 never ever going to look back on your
00:43:22.960 life and think it was more important for
00:43:26.359 me to show that house rather than go to
00:43:28.280 that soccer game it was more important
00:43:30.960 for me to talk to that client than do
00:43:33.480 bath time you're
00:43:36.240 never ever going to look back on life
00:43:40.480 and say those words it's just that's
00:43:43.160 just it and you know I remember I had
00:43:45.119 this one guy who was the CEO of a big
00:43:47.520 company here Atlanta and he goes maybe
00:43:50.160 you don't realize but I have CEO after
00:43:52.680 my name and I'm demanding that you come
00:43:55.720 back
00:43:56.599 from your vacation and attend the
00:43:58.200 closing with my
00:44:01.079 wife and I remember being on the phone
00:44:04.359 with that guy and thinking to myself you
00:44:06.480 have lost your
00:44:08.880 mind and I and I was mad at myself
00:44:11.480 because I even taking the phone call but
00:44:12.920 he'd been a problem from day one and um
00:44:17.400 I thought to
00:44:19.400 myself who do who do you think you are
00:44:23.559 yeah that you would demand of me to come
00:44:27.640 back for my vacation like and and and
00:44:31.040 the thing about it was was I have a team
00:44:33.040 like I have an all female team here in
00:44:34.440 Atlanta and Elizabeth who's been with me
00:44:36.440 22 years was attending the closing with
00:44:38.640 his wife it wasn't like she was out
00:44:40.400 there floundering by herself and he goes
00:44:43.559 I don't need one of your minions you
00:44:45.359 need to be here and I was like oh yeah
00:44:49.160 no that's not he said he goes I don't
00:44:50.760 need one of your
00:44:52.160 subordinates and that's when my head
00:44:53.960 spun around and snot flew out of my nose
00:44:56.599 and I was just like yeah buddy you and I
00:44:58.880 are definitely not on the same page oh
00:45:01.599 that's a perfect moment for one of those
00:45:03.160 live calls in the car yeah oh yeah well
00:45:06.200 you know it was hilarious because the
00:45:07.680 guy calls my boss and and my you know my
00:45:10.480 boss and you know says something and he
00:45:13.160 go well if I have CEO after my name how
00:45:15.319 is she G to treat my other employees and
00:45:17.680 I'm thinking to myself if your employees
00:45:19.760 have had to deal with you they're
00:45:21.119 probably I'm going to be a breath of
00:45:22.400 fresh air we're gonna have lots in
00:45:23.839 common but anyway absolutely us my God
00:45:28.119 absolutely well Glenda thank you so much
00:45:31.559 uh for being here and thank you for your
00:45:34.160 authenticity on your content I wanted to
00:45:36.680 say I commented on one of your posts
00:45:38.839 recently um when you posted about
00:45:41.000 alcohol it's something that I'm very
00:45:43.480 sober curious myself so I just want to
00:45:45.880 say seeing a strong woman like you talk
00:45:48.680 about it is honestly so inspiring and
00:45:51.040 it's so nice to have someone to look to
00:45:53.880 that is like a role model for me to say
00:45:56.000 like she struggles with it too it just
00:45:58.599 it's like it makes you feel so seen so I
00:46:01.319 just want to say thank you before we end
00:46:03.000 the call oh you know what that makes me
00:46:05.599 feel so good I did um an interview last
00:46:08.640 week for edman and it was it was around
00:46:13.200 specifically about female real estate
00:46:15.559 agents and female drinking and how how
00:46:20.119 women really use alcohol to uh cope um
00:46:25.400 and de deal with you know the trials and
00:46:28.240 tribulations of life not that their life
00:46:30.520 is bad it's just that their bandwidth is
00:46:32.480 so stretched and um and that article
00:46:36.040 comes out I hope it's going to be
00:46:37.880 amazing I feel like it is but uh I was
00:46:40.200 so honored to be interviewed and you
00:46:41.839 know somebody said to me why do you post
00:46:43.640 your personal business like that um on
00:46:47.720 on your social media and and I told him
00:46:50.880 I said I said do you realize how many
00:46:52.960 people who have gotten sober from my
00:46:56.079 story do you realize how many people it
00:47:00.640 it inspires that that this post to be
00:47:04.240 perfect life yeah is not real yeah and
00:47:08.760 and for me I want to what drives me is
00:47:12.520 the ability to help other people not
00:47:14.640 just with real estate but I want to
00:47:17.040 inspire impact and inform people and as
00:47:20.400 long as my day every day includes those
00:47:23.720 three things I've won the day M well a
00:47:27.240 lot of people silently struggle with it
00:47:29.359 and I think it is something that a lot
00:47:30.760 of like high Achievers face because
00:47:33.800 we're so stressed and we're constantly
00:47:36.079 you know being bogged down that once you
00:47:38.200 like have that relief I don't know I I
00:47:40.640 kind of feel like it's something that a
00:47:41.920 lot of people struggle with but
00:47:43.079 obviously nobody wants to talk about it
00:47:45.160 right so thank you for doing that my
00:47:47.800 pleasure not just for me I'm sure
00:47:49.400 there's a ton of people out there who it
00:47:51.520 it definitely impacts um but before we
00:47:54.800 end we like to ask our guests um for one
00:47:58.440 piece of anti- gatekeeping advice um so
00:48:02.440 what advice would you give someone who
00:48:05.079 is looking to start building their brand
00:48:08.040 on social media or video like you did
00:48:10.440 what would be your one piece of anti-
00:48:12.119 gatekeeping
00:48:13.720 advice figure out what your superpower
00:48:17.000 is like literally just what is the one
00:48:20.800 thing about you that everybody says if
00:48:25.160 you're in real estate go back through
00:48:27.400 your reviews and pull out five words
00:48:30.920 that have been used over and over and
00:48:33.119 over to talk about you and then take
00:48:36.760 those five words and create your online
00:48:40.559 brand your online
00:48:42.720 Persona go deeper right there because
00:48:47.240 that is what people are biting into when
00:48:50.359 people are telling you I trusted her you
00:48:53.440 know she was always honest with me I
00:48:55.720 knew she was going to protect me and my
00:48:57.680 house and my asset and my interest those
00:49:00.559 are things that that is your brand what
00:49:03.280 people say about you that is your brand
00:49:08.359 so look at those reviews pull out five
00:49:11.200 words focus on those build your online
00:49:14.559 brand and go deep in those
00:49:17.319 areas I love that I need I wrote that
00:49:19.960 down for
00:49:21.000 myself yeah I I think that applies to
00:49:23.839 everyone too it doesn't even matter if
00:49:24.920 you're in real estate it's like if
00:49:26.480 you're just trying to build your brand
00:49:27.920 and any and and find like the
00:49:30.559 digitization of your reputation so that
00:49:32.319 people that you can help find can find
00:49:34.119 you you've got to have a brand and yeah
00:49:36.760 yeah I think even like for finding your
00:49:38.880 if you're someone who has like a regular
00:49:40.559 you know nine-to-five job and you're
00:49:41.920 trying to find something that you're
00:49:43.160 passionate about what is your superpower
00:49:45.160 and that's how you can figure out what
00:49:46.839 you're destined to do yeah I mean a and
00:49:49.799 and if you don't have reviews if you
00:49:51.520 don't have testimonials literally ask
00:49:54.400 your five best clients ask your five
00:49:56.760 closest friends yep ask them and find
00:49:59.880 out what is the common thread that
00:50:02.920 everyone sees in you because then that
00:50:05.799 way you can really Embrace that part of
00:50:09.440 your business that part of your
00:50:10.880 character that part of your brand and
00:50:13.640 you can exponentially catapult it to the
00:50:16.200 next level I love that good advice yes
00:50:20.680 yay this was really fun Glenda thank you
00:50:23.280 thank you so much I'm honored that you
00:50:25.079 invited me on your podcast and I can't
00:50:27.720 wait to see the finished product thank
00:50:30.119 you so much it was
00:50:32.810 [Music]
00:50:48.680 awesome