Passion-Driven: Lessons in Life, Business and Social Media with Christine Rubin

Join Kara as she sits down with Christine Rubin of Mooi Social. In this episode, Christine shares her story of how she moved from South Africa to the United States as a kid. She opens up about the challenges she encountered while introducing her culture to others and how these experiences have shaped her.

Christine also shares her journey as an entrepreneur, starting out in the corporate world while freelancing on the side, and eventually launching her own business. Shortly after launching Mooi Social, Christine faced an unexpected setback when she broke her arm. She openly shares the challenges this caused and highlights the importance of the mental and physical healing that she had to prioritize.

She openly discusses the experience of growing your business and bringing on new team members. She emphasizes finding individuals who are passionate about your industry, because new skills can be taught.

Resources:
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Chapters

• 0:00 Introduction
• 2:08 Mooi Social
• 3:37 Before Mooi Social
• 5:53 Building a Business
• 7:12 The Power of Networking
• 9:37 The Evolution of Social Media Management
• 11:46 Balancing Work, School, and Entrepreneurial Spirit
• 15:44 Work-Life Balance
• 20:28 Christine's Immigrant Experience and Cultural Identity
• 27:08 Embracing Uniqueness and Finding Confidence
• 30:41 Overcoming Fear and Embracing Change
• 34:49 Building a Team
• 47:03 Personal Growth and Business Evolution
• 53:10 Advice for Aspiring Social Media Entrepreneurs

Transcript

00:00:00.550 [Music]
00:00:14.080 welcome to this episode of the gateless
00:00:16.480 podcast today we sit down with Christine
00:00:20.920 Ruben who is the founder and creator of
00:00:24.320 Moy social she tells everything about
00:00:28.960 her experience immigrating here as a
00:00:32.320 7-year-old from South Africa what that
00:00:34.879 was like her journey into adulthood and
00:00:38.440 she always had little side hustles and
00:00:40.920 side businesses that she created to make
00:00:43.920 money um she shares with us how she
00:00:47.280 began her journey in corporate at some
00:00:49.320 really cool companies leading influencer
00:00:51.800 marketing for HSN and Ashley Home
00:00:55.559 Furniture um and then her pivot into her
00:01:00.000 entrepreneurial career leading her own
00:01:02.640 business was immediately halted for a
00:01:06.280 bit after a crazy experience only one
00:01:10.200 week into her being a full-time
00:01:12.119 entrepreneur she was so open honest and
00:01:14.759 raw with us about how her experience
00:01:17.159 growing up for a little bit in a
00:01:19.040 completely different country and coming
00:01:20.560 to the us as what made her feel like an
00:01:23.159 outsider impacted her motivations and
00:01:25.720 she shares her why for doing what she
00:01:27.880 does this episode is for you if you have
00:01:31.479 felt like an outsider in starting
00:01:33.240 something new and want to overcome that
00:01:36.200 it's certainly for you if you're
00:01:38.320 interested in getting started in
00:01:40.399 influencer marketing social media
00:01:42.079 marketing or just an entrepreneurial
00:01:44.560 journey in general and you're currently
00:01:46.240 in corporate and are just looking for
00:01:48.320 the confidence to to make the leap so
00:01:50.759 with that Christine welcome to the
00:01:52.880 gateless podcast thank you for having me
00:01:55.479 it's so nice to be here and to finally
00:01:57.240 get to meet you I know I know so so
00:02:00.079 before we get into all the details will
00:02:02.159 you just give our listeners a little bit
00:02:04.399 of background on you and what you're
00:02:06.520 doing and your business of course so my
00:02:09.360 name is Christine and I'm the founder of
00:02:11.760 myy Social and I am a social media
00:02:14.640 marketing agency that's specializes in
00:02:16.920 content creation influencer marketing
00:02:19.400 and social media management uh we also
00:02:21.560 do workshops and trainings so some of my
00:02:23.640 clients I'll get with their teams
00:02:25.560 quarterly and I will teach them the
00:02:28.080 latest updates on social media just
00:02:30.160 Empower them with the tools to be able
00:02:31.560 to create content on their own as well
00:02:34.160 um and we are launching a template
00:02:35.840 Studio this year so really excited about
00:02:38.360 that and that's again just to help our
00:02:40.200 clients as well just empowering them
00:02:42.239 with different tools to be able to take
00:02:43.760 social media into their own hands
00:02:45.280 because something that I've recently
00:02:47.239 just started speaking into existence is
00:02:49.400 there is no marketing agency that's
00:02:50.879 going to show up for you 247 7 days a
00:02:53.480 week and so I think a big part of you
00:02:56.120 know what I do is just educating and
00:02:58.319 empowering people on how they can do
00:03:00.159 things for themselves as well as hiring
00:03:02.319 us to assist them and refine that
00:03:04.239 process for them very good and how many
00:03:07.519 years have you been in business I just
00:03:09.879 celebrated my second year in business
00:03:11.799 January 1st thank you my official second
00:03:15.159 year in business um so I'm entering year
00:03:17.959 three right now uh but I've been
00:03:19.959 freelancing my whole life like I always
00:03:22.000 freelanced in college and even during
00:03:24.200 corporate I always was just like working
00:03:26.560 with other businesses um while I was
00:03:28.920 like you know kind of growing my
00:03:30.400 business while I was running my
00:03:31.560 corporate lifestyle so what was life
00:03:34.080 like before you started mu mu social mu
00:03:37.720 social um and it's off for con because
00:03:39.519 I'm from South Africa so uh it means
00:03:42.280 pretty so I thought it was a good way to
00:03:44.480 just like bring my Heritage back into um
00:03:47.000 my brand and uh life was kind of crazy
00:03:50.920 before I started Moy social um as I
00:03:53.480 mentioned I was freelancing so I was
00:03:55.680 pulling like I mean I was working 60 80
00:03:58.920 hour work weeks I was in a very high
00:04:01.000 demanding corporate role I was the
00:04:02.680 influencer marketing manager for Ashley
00:04:04.760 HomeStore so um you know the last two
00:04:07.680 projects I worked on before I left
00:04:09.319 corporate was um recruiting 200
00:04:12.319 influencers from around the nation to La
00:04:16.079 for a John Legend um concert yeah that
00:04:20.560 was one of the last campaigns and then
00:04:22.639 the other one was uh Neo's studio
00:04:24.919 buildout in Atlanta so I like brought
00:04:27.680 the whole team out there to do a refresh
00:04:31.080 of his studio um for interior design and
00:04:33.560 stuff so you know really big projects
00:04:35.759 and I was the lead I was like the Run of
00:04:37.400 show So Not only was I the talent
00:04:39.080 manager uh like working with the talent
00:04:41.160 recruiting the talent working to get the
00:04:43.440 deliverables scoped out for what kind of
00:04:45.639 partnership we're running on the
00:04:46.639 influencer side but then also working
00:04:48.280 internally with different teams to
00:04:49.520 maximize that in terms of like you know
00:04:51.400 sponsorships sweep Stakes uh just
00:04:54.360 everything you know um so just like a
00:04:56.280 really high demanding job I mean we
00:04:57.680 would do build outs of like uh entire
00:05:00.000 event spaces and like like we would
00:05:01.880 literally create like a five bedroom
00:05:03.919 buildout and furnish it and build all
00:05:06.680 that furniture in one day and host a
00:05:08.360 huge influencer event and then the next
00:05:09.880 day would be like breakdown and we would
00:05:11.560 donate all that stuff so you know just
00:05:13.320 like really demanding job and then when
00:05:14.880 I would come home from that I would have
00:05:16.880 to like get back to emails with clients
00:05:18.759 I'd have to like make sure all my posts
00:05:20.199 are going out for my social media
00:05:21.840 clients I would have to you know build
00:05:23.639 the business I think a lot of people
00:05:25.479 forget to talk about that part of like
00:05:27.479 building your own business takes so much
00:05:29.240 time not just like getting work and like
00:05:32.000 doing stuff for other people but like
00:05:33.840 just building the foundation for your
00:05:35.039 own business and setting things up is
00:05:36.639 like a full-time job and so I was kind
00:05:38.600 of you know definitely cut in the
00:05:40.600 corners in some areas of building my own
00:05:42.720 business and that bit me in the butt in
00:05:44.759 when I first started my company you know
00:05:46.800 um but yeah life was really busy I was
00:05:48.639 definitely at Max like burnout when I
00:05:51.639 finally quit my job to start Mo social
00:05:53.759 so you were building Mo social for how
00:05:56.240 long while you were still in corporate
00:05:59.800 freelancing for corporate I mean I guess
00:06:01.720 you could say I was building Moy social
00:06:03.759 since I like started college in 2014
00:06:07.680 because I got my first freelance client
00:06:10.240 when I came to college um and then I
00:06:12.360 just kept on adding to that roster of
00:06:14.199 clients and now I have had clients for 5
00:06:17.080 years even though my business is only
00:06:19.199 two years old officially like when I say
00:06:21.400 we're in our second year of business or
00:06:22.960 entering into our third year of business
00:06:24.800 um we started our LLC officially two
00:06:27.840 years ago so um that's what I call my
00:06:30.880 business anniversary when I officially
00:06:32.759 like became an LLC because before that I
00:06:35.120 was just like an independent contractor
00:06:36.960 you know I wasn't like a real business
00:06:39.440 if you will but PSA you don't have to be
00:06:41.680 a real business to uh start working for
00:06:45.039 other people and it was actually like
00:06:47.520 you know a big like smack in the face
00:06:50.560 when I was like oh my gosh it's like so
00:06:52.160 much harder now that I'm an LLC and like
00:06:54.039 a real business like I should have just
00:06:55.599 been freelancing until like forever but
00:06:58.440 um it's definitely advantageous to
00:07:00.360 become an LLC but a lot more work I
00:07:02.560 would say so can you say more about how
00:07:04.639 you were working with other businesses
00:07:06.680 even when you weren't a real company
00:07:08.479 like what were you doing and how did you
00:07:09.960 start doing like how did you start
00:07:11.280 getting clients yeah I mean it was a lot
00:07:13.520 of Word of Mouth um referrals because I
00:07:16.080 was always into like social media
00:07:18.039 content creation like everybody was
00:07:20.080 always giving me the phone at their
00:07:21.360 parties and being like you take the
00:07:22.680 photos you do the content you're good at
00:07:24.680 this part like you know so I think it
00:07:26.800 was just always a natural skill for me
00:07:28.919 and some that I enjoyed doing so um come
00:07:32.120 like you know the last 10 years of
00:07:34.440 growth in social media and all of a
00:07:36.199 sudden people were like oh well I'll pay
00:07:38.400 you to do it you know because then I
00:07:39.680 started realizing my time and you know
00:07:41.720 how much it takes to create posts or
00:07:43.960 reals or Recaps or anything like that
00:07:46.120 and I was like you know I'm going to
00:07:47.759 start charging for this and so I did but
00:07:49.840 it was really just a lot of Word of
00:07:51.240 Mouth referrals from even Haley Haley
00:07:53.879 gave me my first Like official client
00:07:56.599 back in 2019 and I'm still with that
00:07:58.960 client today um full service social
00:08:01.479 media management and now I do a lot more
00:08:03.520 for them we do like email marketing for
00:08:05.280 them we do the quarterly team trainings
00:08:08.000 um content creation like all the works
00:08:10.639 um but yeah it was really just like it
00:08:13.039 kind of was a natural fit for me and
00:08:15.759 people started paying paying me to do
00:08:18.000 something that I was already enjoying
00:08:19.720 and so I think when I started making it
00:08:21.759 an official like business is when I
00:08:23.440 started doing like true proposals I was
00:08:25.720 like okay well now I have to like see
00:08:27.639 how many hours this takes me and like be
00:08:30.000 legit and be like okay let me break this
00:08:32.200 down you know and I remember like my
00:08:34.120 first social media management client I
00:08:36.559 think was like $450 a month and I was
00:08:39.839 like doing the same work that I now
00:08:42.200 charge like $2500 a month for you know
00:08:45.360 so I was doing like the most for like
00:08:47.360 the least and I just remember like
00:08:49.000 trying to convince this client of how
00:08:51.440 worthwhile her time was invested in me
00:08:54.920 and uh yeah it was just you know and now
00:08:57.399 it's like there's so many people who
00:08:59.839 realize the value of social media and
00:09:01.880 it's easy to get people on board
00:09:03.959 nowadays but you know back in the day I
00:09:06.040 just remember like trying so hard to
00:09:08.240 convince people that what I do is legit
00:09:10.640 because most people like I go home for
00:09:12.360 family holidays and people wouldn't
00:09:13.839 believe that what I did was a career
00:09:15.399 they think that it was just for fun I'm
00:09:16.880 like actually guys it's a lot you know
00:09:18.839 it's a lot of work but the dialogue
00:09:21.200 changed now I go home for holidays and
00:09:23.160 everybody's like hey my business needs
00:09:24.959 marketing can you help hey next time you
00:09:26.959 come can we do like a one-on-one and you
00:09:28.880 can talked to me about what I need for
00:09:30.240 my social media and like back in the day
00:09:32.959 five six seven years ago like what I did
00:09:35.240 was just fun you know that's really
00:09:37.040 interesting so you started in a place
00:09:38.720 where you were kind of creating demand
00:09:40.440 for social media management and now
00:09:42.519 you're absolutely servicing it because
00:09:44.320 everybody gets it like it's not optional
00:09:45.839 anymore you have to do it you have to be
00:09:47.120 good at it you have to be relevant
00:09:48.320 things change so quickly yeah it's so
00:09:50.240 much to hand it's a specialized skill it
00:09:52.519 it really is and you know I've been in
00:09:54.360 it for a decade I started at a small
00:09:57.640 marketing agency as an intern um in
00:10:00.600 college and that is what really like
00:10:03.600 gave me the background in my career I
00:10:05.480 started doing like small campaigns for
00:10:07.720 influencers I was a my role was digital
00:10:10.079 marketing generalist and so what that
00:10:12.440 means in a marketing agency is you do
00:10:17.040 everything yeah yeah I did like email
00:10:20.000 marketing I did like copyrighting for
00:10:23.240 websites I did um social media marketing
00:10:25.680 I did influencer marketing I helped with
00:10:27.320 events I like cleaned the office I like
00:10:29.519 swept the conference room floors I got
00:10:31.800 lunches for meetings like I cleaned up
00:10:34.399 the coffee station like I was a
00:10:36.519 generalist role for sure but that gave
00:10:38.600 me a good opportunity to like really see
00:10:41.240 what my passion was and what I really
00:10:42.880 enjoyed doing and really was the
00:10:44.560 backbone of like what I do today because
00:10:46.200 I still do the same things I I was doing
00:10:48.360 then and now I'm able to teach my team
00:10:50.040 these different roles as well because
00:10:51.639 you know that generalist role is what
00:10:53.839 every like business needs like you know
00:10:55.760 for your business for my business like I
00:10:57.639 need email marketing I need my website
00:10:59.320 updated like I need to do social media
00:11:01.240 marketing I need to do influencer
00:11:02.519 marketing I need to do SEO for my
00:11:04.360 company like I need to do all of these
00:11:06.240 things that I learned when I was at that
00:11:07.920 agency and you know I was making like $5
00:11:10.399 an hour working like 30 40 hours a week
00:11:13.000 while still being in school full-time
00:11:14.680 and like you know that was the reality
00:11:16.920 back then I think my I have my tax
00:11:18.760 return from that year and it was like
00:11:21.360 $166,000 for what I was doing you know
00:11:23.920 and I was like paying for all my tuition
00:11:25.399 and everything but I knew back then I
00:11:26.839 was like I am doing the work now so that
00:11:30.880 later on it's going to pay off you know
00:11:33.519 and now I feel like you know people come
00:11:35.839 in their first role and like graduate
00:11:38.360 college and go into their first role and
00:11:39.720 they're just like I'm ready you know put
00:11:41.800 me in coach and I'm like it's going to
00:11:43.519 take some groundw work you know it's
00:11:44.720 going to take some building it's going
00:11:45.839 to take some years so I think like you
00:11:47.720 know I can't encourage people enough to
00:11:49.560 get that internship while they're in
00:11:51.399 college because I got my first full-time
00:11:53.519 job before I even graduated college at
00:11:55.920 Home Shopping Network and they didn't
00:11:57.680 even know that I was still in school
00:11:59.000 they like hired me gave me a full-time
00:12:00.320 role I just started doing online classes
00:12:02.000 going to school at 6 p.m. they didn't
00:12:03.720 know I was still in college and I was
00:12:05.079 like yeah know I'm like graduating soon
00:12:07.000 and they're like what and I was like
00:12:08.519 yeah I worked there for like over a year
00:12:11.200 and I was still in college got a
00:12:12.560 full-time job and like a big like
00:12:14.440 corporate career how did you do both a
00:12:17.720 full-time job in graduating college you
00:12:20.360 must have had a lot of you must be a
00:12:21.880 very organized person I am definitely a
00:12:23.959 type a girly I cannot deny that um and
00:12:27.760 I'm also probably the one person who
00:12:29.320 will tell you I'm like an organized mess
00:12:31.000 like I'm a hot mess for sure like
00:12:32.519 everything is very much um the way that
00:12:34.959 I need it to be but to some people or
00:12:37.399 like to my team I'm always apologizing
00:12:38.959 I'm like sorry guys like it's all in my
00:12:40.720 head you know and that's been like the
00:12:42.160 hardest part but I think I was able to
00:12:44.240 do both because I wanted to you know
00:12:46.399 nobody was forcing me to do that I just
00:12:48.480 had the willpower to do it and I think
00:12:51.079 it always goes back to like I really
00:12:53.040 enjoy what I do like I have such a
00:12:54.800 passion for it I have a passion for
00:12:56.360 seeing businesses succeed from using us
00:12:58.440 for their maret marketing Services I
00:13:00.079 have a passion for creating I have a
00:13:01.760 passion for doing stuff for my own
00:13:03.519 company you know it's been like just a
00:13:05.480 desire of mine to be able to do what I'm
00:13:07.480 doing right now for since like since I
00:13:09.760 first discovered it and that's been my
00:13:11.800 driving force all along is like because
00:13:13.680 I've wanted to do it and you know I
00:13:15.199 reach burnout I reach burnout and I
00:13:17.399 definitely have hard days you know but I
00:13:19.399 always tell my husband who's also an
00:13:20.800 entrepreneur I'm like we're doing it to
00:13:22.639 ourselves we can stop anytime and go get
00:13:25.399 a corporate job and you know what that's
00:13:27.440 never an option for us we're just like
00:13:29.320 absolutely not we wouldn't trade what we
00:13:30.880 do for the world um but it's something
00:13:32.920 that I think I've always had the stamina
00:13:35.199 to work extra hours and after hours and
00:13:38.800 before hours because I wanted to I mean
00:13:42.000 that makes a lot of sense like we've
00:13:43.920 gotten the question before why what
00:13:46.199 motivates you to hustle like why are you
00:13:48.199 both have full-time things that you're
00:13:50.000 thriving in why start something new why
00:13:52.360 have a podcast why start gatess and it's
00:13:54.399 like it actually doesn't feel like
00:13:55.880 hustling yes you are putting in a lot of
00:13:57.920 hours and and yes you're sacrificing
00:14:00.320 you're not doing you're saying no to so
00:14:02.320 that you can do double time in the work
00:14:04.600 but if you want to be doing it and you
00:14:06.399 feel like you're actually helping people
00:14:09.320 like that's the fuel that's sometimes
00:14:11.000 all the fuel that you need yeah you're
00:14:12.519 making an impact yeah and I also think
00:14:14.600 that like my personality type is um very
00:14:18.480 generous in loaning me the energy I need
00:14:21.160 in order to like Powerhouse it out
00:14:24.279 because I did this personal I've done so
00:14:26.399 many personality tests like in my
00:14:28.320 lifetime
00:14:29.480 um but there was one particular one that
00:14:31.480 I did in college and it uh it measured
00:14:34.680 your like output rate and mine was like
00:14:37.320 the highest in all my class it was at
00:14:39.680 like
00:14:40.680 85% um where everybody else's was like
00:14:43.360 there was one other guys and his was at
00:14:45.079 like 70% but then besides that everybody
00:14:47.040 else was like under 40% and so I think I
00:14:50.560 have a lot more to like give in terms of
00:14:53.560 just like stamina and like wanting to
00:14:56.040 you know continue working instead of
00:14:58.120 being like actually I'm just going to
00:14:59.639 close the computer and like watch TV you
00:15:02.720 know so I think that's something to keep
00:15:04.600 in mind too like not everybody's
00:15:05.920 personality is this way and if that's
00:15:09.399 not your personality then like you'll
00:15:11.240 make up for it in other ways you know
00:15:13.320 yeah absolutely that makes a lot of
00:15:14.839 sense so did you always know you wanted
00:15:16.480 to work for yourself I did yeah I always
00:15:19.040 had an entrepreneurial Spirit um when I
00:15:21.360 was a little girl my mom would go
00:15:22.880 grocery shopping with me and I would
00:15:25.480 come home with groceries and create a
00:15:28.079 new store
00:15:29.199 in my bedroom and she would have to like
00:15:30.839 repurchase her groceries and like I
00:15:32.639 would bring like the family in I'd be
00:15:34.519 like everybody come to the candy aisle
00:15:36.199 here's the fruit section and like my mom
00:15:38.120 would literally have to like repurchase
00:15:39.560 her groceries in my store in the bedroom
00:15:41.480 after like just going to get her
00:15:42.639 groceries at the grocery store so I
00:15:45.240 think I've just always had that desire
00:15:47.040 like for more for myself um and to be
00:15:49.759 able to have that control over my life
00:15:51.880 you know I I'm a big believer as much as
00:15:54.319 I am like a Powerhouse always wanting to
00:15:56.240 work um I am a big believer in balance
00:15:58.959 and that work life balance and you know
00:16:01.199 having had like many years in corporate
00:16:03.720 where I had very little balance in my
00:16:06.000 life I always had the end goal in mind
00:16:07.800 of like you know I'm building it right
00:16:10.079 now so that later on I can rest and like
00:16:12.839 I don't have a family yet you know I
00:16:14.120 just have my husband and myself but um
00:16:16.120 you know I do want to be there for my
00:16:17.480 kids and I don't want to work when I
00:16:19.040 have kids I want to give them like a
00:16:20.519 full three years of like hey this is Mom
00:16:23.360 and I want to be here with you and I'm
00:16:25.000 not promising that I'm not going to work
00:16:26.399 in those three years but I want to be
00:16:27.600 able to step away and take like the
00:16:29.600 maternity leave that I want to take
00:16:31.240 which is way longer than the maternity
00:16:32.680 leave that any corporate job is going to
00:16:34.160 give me um but that's something that's
00:16:35.800 really important to me because my mom
00:16:37.199 was a workaholic and still lives to this
00:16:38.880 day like seven days a week she's like
00:16:40.600 working on something you know and so I
00:16:42.800 grew up not really having a mom who was
00:16:45.120 present for my life like she was never
00:16:46.839 really like there for the sports games
00:16:49.240 and I was an athlete in high school and
00:16:50.759 middle school I was always doing sports
00:16:52.279 but my dad was showing up for those
00:16:53.839 things you know my mom was always
00:16:55.040 working and um I was kind of like longed
00:16:57.480 to have my mom bring the the snacks for
00:16:59.000 soccer game but like all the other kids
00:17:01.519 moms brought the S snacks for a soccer
00:17:03.560 game but um you know it also taught me
00:17:06.760 hard work you know and I like saw that
00:17:08.720 in my mom and um you know since therapy
00:17:11.240 I Now understand that it's called
00:17:12.400 modeled
00:17:13.919 behavior and my therapist was like yeah
00:17:16.839 you like exhibit a lot of modeled
00:17:18.640 behavior from growing up you know but
00:17:20.839 that was something that like I was
00:17:22.000 missing in my childhood is my mom was
00:17:23.760 always working and so I determined to
00:17:26.119 create a lifestyle for myself that would
00:17:28.480 allow me to be there for my kids you
00:17:30.280 know one day when that time comes do you
00:17:32.520 okay so I'm I'm curious to hear more
00:17:34.160 about this I think it's something I mean
00:17:36.440 I think about it and I think a lot of
00:17:37.760 people especially listeners of the show
00:17:39.919 think about like yes building something
00:17:42.520 that you're really proud of and that
00:17:43.799 takes a lot of time and effort that you
00:17:45.440 have to put in the work to get it to a
00:17:47.640 place where you can step away but also
00:17:50.480 of the with the motivation that like you
00:17:53.280 want a family one day and you want to be
00:17:55.159 able to model the behavior to your
00:17:57.240 children like you can build what you
00:17:58.880 want and you can have the life that you
00:18:00.159 want but also be present and be balanced
00:18:03.080 and it sounds like the through line for
00:18:04.559 you is like ultimately you're chasing
00:18:06.039 balance for one day in your life for now
00:18:08.000 but also like when you have a family I
00:18:10.000 think it's a it's an interesting thing
00:18:12.480 to think about because it's like on one
00:18:13.799 hand you want to show them you can do
00:18:16.159 anything you want to do you can create
00:18:17.440 it from nothing and it sounds like maybe
00:18:20.440 your mom was trying to do that I don't
00:18:23.200 know if she's an entrepreneur or Works
00:18:24.679 in corporate but like she worked a lot
00:18:27.520 and I don't know if it was a just
00:18:28.760 thought of like I'm going to instill
00:18:30.120 hard work that's what that was your you
00:18:32.400 got two things I know how to work hard
00:18:34.640 but also like kind of wish Mom was
00:18:36.240 around more yeah and so that I don't
00:18:38.720 know it's just I I'm sure she do that
00:18:40.360 intentionally like and listen there's so
00:18:43.080 many benefits that came from that you
00:18:44.720 know and um but I think like now looking
00:18:47.480 back she probably wishes that she and
00:18:49.440 we're from South Africa so we immigrated
00:18:51.720 here when I was seven and so and my mom
00:18:54.360 was the bread winner she was the one who
00:18:55.640 got the Visa she's a pharmacist so um 20
00:18:58.480 years ago they recruited her to come
00:19:01.559 here and work and my dad was actually
00:19:03.840 not allowed to work so he was like Mr
00:19:05.559 Mom you know with work visas and stuff
00:19:07.880 um so he was taking care of me and my
00:19:09.600 two sisters while my mom worked every
00:19:11.720 day and she had to support a family of
00:19:14.159 five in a new country and we started
00:19:16.600 from scratch you know we came to the US
00:19:18.600 with $500 and 10 suitcases and each
00:19:22.440 other and that was it and so now like 20
00:19:25.159 years later it's so cool to see like how
00:19:28.480 that really propelled us into what we're
00:19:31.320 all doing today you know um me and my
00:19:33.440 sisters and now we're all like with our
00:19:35.640 significant others and my older sister
00:19:37.280 has three girls and the twins are
00:19:39.200 turning 12 this month which is kind of
00:19:41.600 crazy I'm like wow that's so wild that
00:19:43.559 like our lives are so different from
00:19:45.120 when we first arrived here in the USA
00:19:47.200 but I think you know a lot of her
00:19:49.559 working really hard when we moved here
00:19:51.440 was because she had to you know she had
00:19:53.120 to support that family and so for me
00:19:55.360 like I really admire that and she's my
00:19:57.400 why you know people like why do you do
00:19:59.200 what you do and I'm like my mom you know
00:20:00.679 she's been my inspiration since day one
00:20:03.120 but um and I just like want to give back
00:20:05.159 to her you know cuz I also feel like
00:20:06.760 she's worked so hard her whole life but
00:20:08.559 like why is she still working you know
00:20:10.840 I'm like Mom go like on an island and
00:20:13.400 have a vacation for the next 10 years
00:20:15.400 like take a onee cruise you know but
00:20:17.760 that's just like not who she is today
00:20:19.840 and um but I want to give that to her
00:20:21.559 you know I like want to give back to my
00:20:23.280 family and like give them everything
00:20:24.720 that they've worked so hard and
00:20:25.760 sacrificed so much for that's amazing
00:20:28.240 what was it like to transition into a
00:20:31.880 totally new country and culture at 7 oh
00:20:34.440 it was weird man America is wild it's
00:20:37.520 definitely very different from South
00:20:39.000 Africa which is also wild um and I
00:20:41.400 actually just made my first trip back uh
00:20:43.960 in June this year after 20 years of not
00:20:46.600 going back um but I just remember being
00:20:50.039 so like curious about if other kids are
00:20:54.400 going to speak my language cuz we speak
00:20:56.480 off for cons but um everybody else spoke
00:20:59.720 English and I was like Mom am I GNA have
00:21:01.360 friends who speak off for cons and she's
00:21:02.880 like maybe but probably not you know so
00:21:05.320 I think I was so young that there was
00:21:07.200 just a lot of like wondering and
00:21:08.760 curiosity but when I actually moved here
00:21:11.400 um you know kids made fun of me they
00:21:13.679 made fun of my family we ate different
00:21:16.039 food than they did like I was always
00:21:17.679 embarrassed to open up my lunch box
00:21:19.440 because like my dad would have like cow
00:21:21.840 tongue with like ketchup on like two
00:21:24.480 pieces of white bread and I would just
00:21:26.120 be like my friends would be like look at
00:21:27.640 my nun
00:21:28.799 and I've got a cosmic Brownie and I'd be
00:21:30.640 like o that looks good I've got cow
00:21:33.240 tongue with oh my gosh ketchup which is
00:21:36.600 like really good by the way but very
00:21:39.679 foreign for most people um so I think
00:21:41.799 there was just a huge culture shock but
00:21:43.760 I was the youngest you know my two
00:21:45.279 sisters are older than me so I think for
00:21:47.200 me it was easier to settle in to the
00:21:49.720 culture here um and I I'm definitely
00:21:53.600 Americanized now and my cousins in South
00:21:56.320 Africa will confirm that CU we just went
00:21:59.159 back and they were like you guys are the
00:22:00.880 Americans I'm like no we're always South
00:22:03.120 African at heart and they're like you
00:22:04.440 guys are the
00:22:05.520 Americans um but yeah it was just it was
00:22:07.559 a really big culture shock and like I
00:22:09.600 also remember I was in school one day
00:22:11.520 like my parents had us in public school
00:22:13.080 for like 30 days and I was learning
00:22:15.159 English I didn't know English so my dad
00:22:16.520 would like walk me to school and he'd do
00:22:18.320 the days of the week and the months of
00:22:19.720 the year with me and I'd like speak them
00:22:21.320 and then I'd spell them but there was
00:22:22.919 one day in particular um like first 30
00:22:25.559 days here and I threw up at school and
00:22:28.080 they brought in people in hazmat suits
00:22:30.159 like a team of like 10 people came in in
00:22:32.600 like full hazmat suits to like come
00:22:34.360 clean up my throw up because I was
00:22:35.799 probably like this diseased kid that
00:22:37.480 came from Africa yeah so it was
00:22:39.679 definitely a culture shock you know and
00:22:41.400 kids would ask me like oh do you guys
00:22:42.880 have like cars do you have toasters I'm
00:22:44.600 like yeah we're like a civilized country
00:22:46.960 yeah it's a third world country there's
00:22:48.279 lots of bears that are not civilized but
00:22:50.080 like I lived in a house and we drove a
00:22:52.039 car and we had cell phones and like we
00:22:54.640 had a McDonald's you know and everybody
00:22:57.159 was just like my mind blown that there's
00:22:59.000 like this foreign country that exists
00:23:00.799 that's African there's like this white
00:23:02.799 girl that's coming from there because a
00:23:04.400 lot of other people are like if you're
00:23:05.720 from Africa why are you white and I'm
00:23:07.919 like well because are you Indian or
00:23:10.440 Native American if you're from America
00:23:12.400 because those are the indigenous people
00:23:14.159 there it's like you know and then you
00:23:15.960 grow up and you're like wow if only
00:23:18.679 people knew back then what they said you
00:23:21.120 know did you have an feeling of out
00:23:24.520 being an outsider and you don't seem to
00:23:26.480 carry that right now but like haven't
00:23:28.159 gotten too into it yet I'm like how has
00:23:30.400 that stayed with you or yeah I mean I
00:23:32.760 definitely felt like an outsider when we
00:23:35.080 first moved here um I just and and when
00:23:37.960 I first became an entrepreneur I felt
00:23:40.039 like an outsider I was like this is
00:23:41.520 lonely you know um but I definitely felt
00:23:44.400 just different and kids made me feel
00:23:46.919 that way too like they reinforced that I
00:23:48.600 was different I had an accent back in
00:23:50.200 the day I don't have one anymore um but
00:23:52.440 they definitely like let you know like
00:23:54.480 hey you are different and like you are
00:23:56.240 an outsider and I just took like years
00:23:58.679 to kind of settle in um and I think like
00:24:01.600 my oldest sister she probably had it the
00:24:03.520 hardest she did have it the hardest was
00:24:05.320 she in like middle school or high school
00:24:06.960 yeah she was 14 okay so like that's like
00:24:09.440 Prime I wouldn't want to be 14 moving to
00:24:11.200 a new country kids are mean but
00:24:12.559 teenagers are probably more mean yeah
00:24:14.200 and like my family was so poor too like
00:24:16.000 we didn't have anything cool you know
00:24:17.600 back in the day so like not only were
00:24:19.600 kids mean it's like they always pick on
00:24:21.559 the kids who have the least too and so
00:24:23.760 you know it's just taught me a lot now
00:24:25.200 to have open eyes when I look at anybody
00:24:28.440 and everything in this world you know
00:24:30.520 it's like you just never know what
00:24:32.399 somebody's going through behind the
00:24:33.480 scenes or what they've gone through to
00:24:35.679 like be here you know um but yeah I was
00:24:37.960 definitely an outsider the foreign kid
00:24:39.799 the girl from Africa um and nobody let
00:24:42.600 me forget it I mean isn't it interesting
00:24:45.240 though in your adult life people
00:24:46.480 probably think that's cool about you one
00:24:48.240 of the most attractive things about you
00:24:49.880 learning about you is like oh you grew
00:24:51.399 up somewhere else like that's so foreign
00:24:54.200 in a good way like I want to you're
00:24:55.840 cultured like you have different
00:24:57.240 experience and that's something that's
00:24:58.720 attractive as you get yeah well and for
00:25:01.240 me too like I was so embarrassed to be
00:25:03.159 from South Africa when I was little cuz
00:25:05.080 kids made so much fun of me and now I am
00:25:07.760 so proud of it and I embrace it and like
00:25:10.240 my Dad we have our like our traditional
00:25:12.960 um beef jerky is called belong and my
00:25:15.799 friends always thought it was Bull Tong
00:25:17.600 but it's belong and you can make it out
00:25:19.799 of beef you can make it out of um like
00:25:22.320 venison you can make it out of now they
00:25:24.039 do like all kinds of things like ostrich
00:25:25.480 and everything too but traditionally
00:25:26.960 it's like venison or beef that they make
00:25:28.520 it out of and um it's cured meat that
00:25:30.720 you dry and like it hangs and it's beef
00:25:33.200 jerky um but my dad would have like in
00:25:36.520 South Africa you like walk into a deli
00:25:38.960 or like a butcher and all the meat is
00:25:41.000 just like hanging on the ceilings and
00:25:43.000 it's air drying and it's cured um and in
00:25:46.399 America obviously you're not walking
00:25:47.880 into like a deli or Butchery and or
00:25:49.720 Butcher and seeing that and so my dad in
00:25:52.039 the winter time would hang meat on the
00:25:54.760 porch and so we'd have like slabs of
00:25:56.559 meat hanging on the porch and then my
00:25:58.399 friends would come over and I'd be so
00:26:00.320 embarrassed that we have all this meat
00:26:02.120 hanging in like this ceiling and they'd
00:26:04.120 be like what is that and my dad would be
00:26:05.559 like the last friends who came over and
00:26:07.679 I'd be like no dad that's so
00:26:09.679 embarrassing but now I'm like you know
00:26:11.919 so proud to give my friends a taste of
00:26:13.960 bong cuz my dad to this day now he has
00:26:15.960 like a very modern like dehumidifier and
00:26:18.440 like has his own little system of doing
00:26:20.039 it and um of creating belong which is
00:26:22.960 just uh you know part of who we are and
00:26:25.159 like whenever friends come over and I
00:26:26.880 have some I let them taste it and I'm
00:26:29.159 like so proud of it and they're so
00:26:30.520 excited to try something from South
00:26:32.000 Africa so you know it's just like you
00:26:34.080 know when you're a little kid you just
00:26:36.120 it's just like I wish I could tell my
00:26:37.440 younger self to like embrace my culture
00:26:39.480 and that it's so cool to be from
00:26:40.840 somewhere different because yeah in your
00:26:42.919 adult life everybody's like you're from
00:26:44.399 South Africa that's so crazy tell me
00:26:46.320 about it and then my cousins are like no
00:26:48.080 you're American
00:26:49.640 now I mean does that do you have a chip
00:26:52.240 on your shoulder at all from it it
00:26:53.399 doesn't seem like you do but I just
00:26:55.840 can't imagine that like feeling like
00:26:58.080 such an outsider at a young age for a
00:26:59.799 while wouldn't stay with you in some
00:27:01.880 ways maybe more motivating probably for
00:27:04.080 you well you know now that you mention
00:27:05.600 it I'm like I guess it makes so much
00:27:07.360 sense maybe it does come from that yeah
00:27:09.240 I think like sometimes I feel like I
00:27:11.200 just like sometimes feel different you
00:27:12.520 know I feel like I um I like don't
00:27:16.799 always fit in you know and I think that
00:27:19.360 shows in my friends group too I have a
00:27:21.840 very small circle of friends that I call
00:27:24.399 like my besti besties you know I have
00:27:25.919 tons of like friends but like my besti
00:27:28.159 besties to really get close to me like I
00:27:30.320 have a very small circle and I think
00:27:32.880 part of that is because maybe I have
00:27:34.520 felt a little bit different and I have
00:27:36.640 kind of been hesitant to let people in
00:27:38.799 super close to seeing like me and my
00:27:41.840 culture and my family and that was one
00:27:43.200 of the things that I loved so much about
00:27:44.480 my husband is like he met my family and
00:27:46.679 he was like I want to try all of your
00:27:48.279 food and like I love your culture and
00:27:50.640 like this is so cool and like he totally
00:27:52.480 embraced it and I think that showed me
00:27:54.200 as well like to embrace things that are
00:27:56.279 unique to me instead of being like ooh
00:27:58.840 like that's What Makes You Different and
00:28:00.600 an outsider like you need to hide you
00:28:02.720 know but I think it's definitely stuck
00:28:04.720 with me it's probably just not something
00:28:06.519 that I fully like looked into or like
00:28:08.640 recognized you know yeah that's really
00:28:10.679 cool that you met somebody that could
00:28:11.960 bring that out in you though absolutely
00:28:14.000 like makes you more confident in
00:28:15.679 yourself not the opposite where you feel
00:28:18.640 like you have to hide certain parts so
00:28:20.480 that's amazing going back to when you
00:28:24.279 took the leap to go fulltime on I'm
00:28:27.679 sorry I'm feel like I'm saying it wrong
00:28:29.240 myy social Moy like toy myy Mo social
00:28:32.320 okay that helps me Moy social um did the
00:28:36.760 motivation for the business like I'm
00:28:39.360 trying to it seems like a through line
00:28:41.200 for you might be that you know you want
00:28:44.720 to help other people feel good in their
00:28:47.880 own brand and build their own business
00:28:49.679 maybe faster than the rate that they
00:28:51.440 could do on their on their own and like
00:28:53.120 you've cracked the code for social and
00:28:55.200 you know what's working what's not but
00:28:57.919 what is the driver like do you what type
00:29:00.799 of clients do you like to take on what
00:29:02.240 kind of what are you trying to help them
00:29:04.320 feel or achieve in their business that's
00:29:07.360 a great question um so I love working
00:29:10.080 with luxury Brands I love pretty things
00:29:12.919 uh so I like working with passionate
00:29:15.240 entrepreneurs as well people who are
00:29:17.519 really invested in their own brand
00:29:19.600 because for me the cracking of the code
00:29:22.880 is working hand inand with somebody who
00:29:25.399 wants to see their brand success Ed
00:29:28.159 because I can't do it on my own and my
00:29:30.240 team can't do it without you so at the
00:29:32.919 end of the day I like working with
00:29:34.440 brands in the luxury space I like
00:29:36.080 working with service-based businesses
00:29:38.000 over product based businesses um mostly
00:29:40.480 because they're a little bit easier to
00:29:42.399 Market um my husband is one of those
00:29:44.880 exceptions he has cars for sale but it's
00:29:47.039 not like you know coming from HSN where
00:29:48.720 we had like thousands of products for
00:29:50.399 sale and true like Ecom website um those
00:29:53.840 are not typically my clients um I do
00:29:56.360 like to work with service based
00:29:57.880 businesses and local businesses but um
00:30:00.440 at the at the core of that businesses
00:30:02.039 who are truly invested in wanting to
00:30:03.840 grow their brands because that's only
00:30:05.679 going to allow us to do even more for
00:30:07.799 them um like I mentioned in the
00:30:09.880 beginning there is no marketing agency
00:30:11.720 that shows up for you seven days a week
00:30:13.320 24 hours and so for me it's just like
00:30:15.919 how can we partner together hand inand
00:30:17.760 to bring you to those next steps that
00:30:19.519 you're really looking to achieve for
00:30:21.039 your company um and you know in that
00:30:23.720 process we also share our process with
00:30:26.880 these business owners and they get to
00:30:28.600 learn so much and then they get to give
00:30:30.159 that over to their team members and then
00:30:31.799 they get to grow so much and learn so
00:30:33.320 much so um I think that's kind of like
00:30:35.519 the core of the juice you know is like
00:30:37.279 working with people who want to succeed
00:30:40.039 yeah that makes sense so take us back to
00:30:42.799 when you were going full-time and what
00:30:46.039 was your head space like like what was
00:30:47.559 your life when you're like okay I'm
00:30:48.799 doing it I'm quitting everything else
00:30:50.159 and I'm just going to go for this like
00:30:52.039 paint the picture for what your life was
00:30:53.360 like oh I was so scared man I was not
00:30:55.440 ready like I was I'll never be ready
00:30:57.240 I'll never be ready to have kids I'll
00:30:58.519 never be ready to like quit my
00:31:00.240 job um and gosh that probably goes back
00:31:02.840 to also like leaving from South Africa
00:31:05.360 and moving here I needed stability and
00:31:07.720 Security in my life and like leaving my
00:31:09.799 corporate job felt like I was taking
00:31:12.399 away all stability all security from
00:31:15.399 from myself you know and so I had been
00:31:17.559 saving my money from my side hustle for
00:31:20.639 all of my corporate career like I was
00:31:22.240 just like stashing a savings account
00:31:23.679 away for that day when it happened when
00:31:26.039 I was ready to quit because I was like
00:31:27.799 how am I supposed to quit like for some
00:31:29.440 reason I think I felt like I was not
00:31:31.240 going to make a single penny when I quit
00:31:33.480 my corporate job and like even up till
00:31:35.679 two years ago I never really like I was
00:31:37.639 making money I was making more money
00:31:38.919 than I was making in corporate and I
00:31:40.159 still felt like as soon as I quit my
00:31:41.559 corporate job like no money was going to
00:31:43.039 come in yeah and now I'm like why did I
00:31:46.120 think that like I still have the same
00:31:47.720 clients from back then now I have even
00:31:49.600 more clients from uh since then you know
00:31:51.720 and I'm like it just was such a scary
00:31:53.639 leap for me personally um you know I I
00:31:56.360 have so many friends and like including
00:31:57.840 Haley Haley like jumps in and she's like
00:31:59.720 I'm going to figure out while I go like
00:32:01.600 me I'm like I need to like really make
00:32:03.760 sure like I need to have cross all my
00:32:05.880 tee dot all my eyes and so I think I was
00:32:08.600 probably in corporate way too long and I
00:32:11.039 was so like burnt out and so ready to
00:32:12.960 start you know and so finally um it was
00:32:15.600 when I was like just consistently making
00:32:17.880 more than I was pulling in in corporate
00:32:19.919 that I was like all right like I think
00:32:21.960 that I'm probably safe enough now to go
00:32:25.480 ahead and start my own business and I
00:32:27.440 remember just like the premeditation
00:32:29.679 even of like writing my notice of like
00:32:33.919 hey and like I gave him a good solid
00:32:35.880 like five weeks I was like listen I'm
00:32:38.360 going to be leaving and like it's going
00:32:39.880 to be in the new year and then um
00:32:42.679 ironically like right after I quit my
00:32:45.159 corporate job I got into a car accident
00:32:47.840 that left me uh without my right hand
00:32:51.559 for 6 months of my first year in
00:32:54.639 business which was like really hard to
00:32:57.880 go through as an entrepreneur who was
00:32:59.639 also like you know I think physically it
00:33:01.600 was really hard but mentally I was
00:33:03.799 working on like really big projects like
00:33:05.679 traveling every week going everywhere
00:33:07.919 and um just doing the most you know and
00:33:10.279 I was really independent I did a lot for
00:33:12.039 myself I had a great team to rely on as
00:33:14.159 well in corporate and then I come to
00:33:16.080 like entrepreneurship and now I'm in
00:33:19.240 surgeries and unable to use my hand like
00:33:22.039 my husband was shaving my legs for me he
00:33:23.480 was brushing my hair for me he was
00:33:25.080 cooking my food for me he was cutting my
00:33:26.720 food for me like I couldn't do anything
00:33:28.360 for myself and let alone like work
00:33:31.120 full-time you know so I went from this
00:33:33.159 like really big busy lifestyle to like
00:33:36.559 half of that and then even less and so
00:33:38.960 mentally I was in this like
00:33:40.440 entrepreneurial roller coaster and I
00:33:43.279 think my first year of business was
00:33:44.880 really figuring that out like and it
00:33:47.559 taught me a lot about myself you know it
00:33:49.480 taught me a lot about myself that I
00:33:50.679 probably would have never learned if I
00:33:52.039 didn't go through that and that's
00:33:53.440 something I can look back at now and be
00:33:54.840 like that's why this happened to me
00:33:56.639 because it taught me so much about you
00:33:58.960 know me having to leave my control and
00:34:03.320 allow other people to help me um and
00:34:05.440 that was something that I really
00:34:06.360 struggled with up until like I had to be
00:34:08.719 forced to like have my husband literally
00:34:10.839 cut my food and feed me I was like okay
00:34:13.359 this is he had to like tie my shoelaces
00:34:15.560 and I was like I can't do anything
00:34:17.239 without somebody right now and then
00:34:19.280 obviously on the other side of that for
00:34:20.440 the business too like I had to rely on a
00:34:22.040 lot of people to come into the business
00:34:24.320 and help me and then I realized how
00:34:27.079 unequipped my business was you know I
00:34:28.800 had been building the business all these
00:34:30.599 years but I had been like servicing
00:34:32.320 clients not really like spending enough
00:34:34.359 time like actually building the business
00:34:36.960 foundation and so I was in a in a tricky
00:34:39.760 spot there and since then I've like
00:34:41.480 figured it out you know but yeah it was
00:34:43.879 like a really uh odd start to
00:34:46.159 entrepreneurship and uh definitely a
00:34:48.440 learning experience so did you have
00:34:50.960 employees working or a team working with
00:34:53.000 you before the car accident or did you
00:34:54.719 have to scramble and find people to help
00:34:56.560 you when that happened so I had one
00:34:59.160 person who was helping me post like for
00:35:02.240 clients I need everybody needs help
00:35:04.560 posting you know so she was like helping
00:35:06.359 me post but um I think that's another
00:35:08.320 part that people don't talk about enough
00:35:10.000 is like when you're starting the
00:35:11.400 business like you're probably doing
00:35:13.200 everything on your own unless you have
00:35:14.720 like a ton of funding or just desire to
00:35:16.720 pay other people to do things for you
00:35:18.280 and so I was like the graphic designer I
00:35:20.720 was the web designer I was the social
00:35:22.599 media manager I was the account manager
00:35:24.320 I was the project manager like I wore I
00:35:26.400 was the content creator I was the
00:35:27.760 videographer I was the editor I was the
00:35:29.520 photographer you know and still to this
00:35:31.320 day you know I dabble in all of those
00:35:32.920 things but um I only had one person
00:35:35.079 helping me and she was like very new to
00:35:37.520 it as well so it was a a big like
00:35:40.880 learning exp I spent like most of my
00:35:42.720 time training her you know um and it was
00:35:46.480 yeah I just realized that I was so alone
00:35:49.839 in this and some people reached out and
00:35:52.040 offered their help but it was also like
00:35:54.400 I was still going through that like
00:35:56.000 allow people to help help you phase and
00:35:58.000 now I'm like yeah you know now my team
00:35:59.880 now I have a team of five and my team is
00:36:02.040 like Christine what's from your plate
00:36:03.200 today give it over to me so I could help
00:36:05.359 you like let's get it out of your head
00:36:06.880 and I can work on this for you and so
00:36:08.920 you know that's still something that I
00:36:10.079 think I struggle with today is just like
00:36:11.520 allowing people to help me and then also
00:36:13.720 um on the flip side of that like
00:36:15.200 equipping them to help me the way that I
00:36:17.200 want them to help me because in the
00:36:19.000 beginning when I first started like
00:36:20.359 getting people to help me I'd be like I
00:36:21.880 need this done and then do it and I'd be
00:36:23.920 like that's not what I needed you know
00:36:25.560 like I needed it like this and so I've
00:36:27.800 also just grown in like how I'm able to
00:36:30.160 equip my team with like different
00:36:31.599 processes and procedures and ways of
00:36:33.280 doing and that's really good with like
00:36:34.720 quality control and like in the world of
00:36:36.599 social media marketing and management
00:36:38.000 and influencer marketing management like
00:36:39.680 you need to like have your te's crossing
00:36:42.000 your eyes dotted you know you can't just
00:36:44.160 like it's not a free-for-all when you're
00:36:45.800 representing another brand um so I had
00:36:48.160 to just like make sure that I put my
00:36:50.280 processes into place and uh equip my
00:36:53.200 team with like being able to do the job
00:36:55.880 in the best way possible the way that I
00:36:57.599 would want something done you know yeah
00:36:59.680 I mean to overcome that kind of
00:37:00.960 challenge in the very first few weeks of
00:37:04.079 being full-time entrepreneur it probably
00:37:06.200 felt a little bit like okay once you're
00:37:07.599 out of that you can you can tackle
00:37:09.960 anything but did you after that after
00:37:12.839 you made it through that and things were
00:37:14.520 operating more smoothly did you feel
00:37:17.119 like the wind was in your sales or were
00:37:18.640 there challenges that you overcame you
00:37:20.760 said that it made you learn a lot about
00:37:22.280 yourself yeah but were there other
00:37:24.960 challenges that popped up in the early
00:37:26.760 days of being full-time with Mo social
00:37:29.920 absolutely there's I mean and there's
00:37:31.800 still challenges to this day you know
00:37:33.520 it's like ever evolving but I think for
00:37:35.400 me a a hard part was finding a good team
00:37:39.160 you know and that was something I let go
00:37:41.040 of in corporate I had a team member to
00:37:43.560 do everything and and not everything you
00:37:46.720 know I I did my role but like if I
00:37:48.760 needed the web developer team to do like
00:37:51.079 a really cool sweep sakes landing page
00:37:52.960 like they would do that you know and I
00:37:54.520 would brief them on what I have
00:37:56.160 available to me and then they would do
00:37:57.640 that if I needed the video team to fly
00:37:59.359 out to Atlanta to go film Neo Studio
00:38:01.480 they would do that if I needed an
00:38:02.520 interior design team you know everybody
00:38:04.280 had their role and they were all like
00:38:06.200 specialized in that role and I think the
00:38:08.280 hardest part for me was like finding
00:38:10.000 those same really highly qualified
00:38:12.560 skilled people for my company and so I
00:38:15.160 went through a lot of turnover and to
00:38:16.800 the point where I was like you know am I
00:38:19.240 a good boss like I was like questioning
00:38:21.200 my own like value as a boss I'm like is
00:38:23.560 it a me problem or is it a team problem
00:38:25.760 you know and that first year was really
00:38:27.839 hard because I was just like going
00:38:29.400 through training and it takes like three
00:38:31.119 months to train somebody and then after
00:38:33.040 those three months I'd be like this is
00:38:34.720 not like working out you know and so
00:38:36.680 then I would like have to train somebody
00:38:38.040 new for the role and like I finally have
00:38:41.040 a good team right now where I'm like so
00:38:43.680 happy that we're all going into this
00:38:45.800 year together but you know that wasn't
00:38:47.839 until a couple months ago and you know I
00:38:49.760 had a really big mind I think the
00:38:51.040 biggest mind mindset shift I had was I
00:38:54.680 used to work for my clients and and now
00:38:57.000 I work for my team and my team works for
00:38:58.960 my clients you know like I used to just
00:39:01.119 be like client focused like you know
00:39:03.400 everything is for the client we need to
00:39:04.680 make sure that the clients are happy and
00:39:06.119 like I don't care if we're working late
00:39:07.640 like the client needs to be happy now
00:39:09.040 it's like all right guys the client
00:39:10.760 asked this nobody jump you know let's
00:39:13.720 protect our peace let's protect our
00:39:15.160 space let's make sure that we have
00:39:16.359 everything that we need to equip you
00:39:17.800 guys to do your job properly or we need
00:39:19.480 to say no to this right where before it
00:39:21.599 was just like whatever the clients
00:39:22.960 wanted like there was no boundary and
00:39:24.640 like wanted to make them happy and then
00:39:26.640 I think my biggest shift has been like
00:39:28.160 now realizing that as long as I'm
00:39:30.200 investing in my team like the clients
00:39:31.920 are happy you know and the clients are
00:39:33.520 well taken care of and like having that
00:39:35.359 shift of like showing up for my team
00:39:37.680 because I was like so much in Silo for
00:39:39.760 so long you know that I was like oh my
00:39:41.680 gosh now I have to like show up and like
00:39:43.119 make sure everybody has what they need
00:39:44.560 and like I think that's something I
00:39:45.880 still struggle with today like I feel
00:39:47.200 like I can always be a better boss for
00:39:49.119 my team um but yeah I've you know that's
00:39:51.720 been like my biggest shift this year is
00:39:53.440 just like realizing that like being team
00:39:55.560 focused is the best thing that you could
00:39:56.920 do for your business yeah do you a lot
00:39:59.720 of people tell us that it's challenging
00:40:01.640 to find the right team and to find
00:40:03.880 people that you can trust as much as you
00:40:05.160 can trust yourself do you have a process
00:40:08.000 or like tips for interviewing to find
00:40:11.960 the right people or like how do you even
00:40:13.480 go about it's one thing you can only get
00:40:15.599 to know somebody so much during like
00:40:17.839 some a few interview conversations right
00:40:20.000 like how do you approach that or what
00:40:21.520 have you learned along the way yeah so
00:40:23.200 one of my favorite questions to ask is
00:40:24.920 where do you see yourself in 5 years
00:40:27.200 because it shows me where their passion
00:40:28.960 is right and I um actually have a global
00:40:32.880 team I have team members in South Africa
00:40:35.440 and that is really where I found like my
00:40:38.880 passion folks right um but for me that's
00:40:42.040 something that I realized right away I
00:40:43.800 was like I need to start making sure
00:40:46.520 that the people that I'm hiring are
00:40:48.680 people who are like live breathe eat
00:40:50.960 like dieh hard social media passionate
00:40:54.000 people or influencer marketing
00:40:55.760 passionate people people like passion
00:40:57.440 comes first skill can be trained and
00:41:00.240 that is really where I stand with my
00:41:01.760 team you know I have the youngest girl
00:41:04.079 in my team is 20 and this is her first
00:41:07.440 like job you know and she started off no
00:41:10.560 not having any experience in social
00:41:12.440 media marketing or content creation and
00:41:14.640 she is just a racehorse like came out
00:41:16.960 running and is doing such a fabulous job
00:41:19.599 and is so open to like constructive
00:41:21.800 feedback and learning and she's just a
00:41:23.640 sponge she's just soaked it all up and
00:41:25.520 has been like just really passionate
00:41:27.720 about it and I think that's really what
00:41:30.119 I look for when I'm hiring is like if
00:41:32.400 they have that drive then you can train
00:41:34.680 them and that's been like over and over
00:41:38.079 again proven to me as well um where I
00:41:40.480 think in the past I've hired people that
00:41:42.440 have just been like a convenient fit and
00:41:45.560 not necessarily like that passion fit um
00:41:48.480 but yeah I do have a team or some team
00:41:50.520 members in South Africa and if you guys
00:41:53.560 are curious about hiring people overseas
00:41:56.319 for your company my accountant told me
00:41:59.240 about this company called deal
00:42:01.760 deel and basically you can they're like
00:42:04.560 the middleman because I was like oh my
00:42:06.000 gosh you know cuz my cousin I went back
00:42:07.560 to South Africa in June and my cousin
00:42:09.160 has an agency over there a marketing
00:42:10.920 agency and we were like we like
00:42:12.400 reconnected as adults and we're like wow
00:42:14.599 what a like synergist relationship here
00:42:17.400 we should start working together and and
00:42:19.440 that's exactly what happened and so he
00:42:21.520 actually um did an ad I was looking for
00:42:24.440 a paid media specialist and so they did
00:42:26.760 like a recruiting ad for me um they did
00:42:29.400 the recruiting I hopped on the calls we
00:42:31.440 filtered through the candidates and
00:42:32.760 stuff and I called my accountant I was
00:42:34.720 like what do we do here like want to
00:42:36.119 hire people overseas and um they were
00:42:38.000 the ones who told me about deal and deal
00:42:40.200 has allowed me so many more
00:42:42.000 opportunities to look at not just like
00:42:45.000 the US for hiring but people all over
00:42:48.200 you know and like for me it's just I
00:42:50.200 want to find people who are really
00:42:51.359 passionate and who are really highly
00:42:53.119 skilled or really passionate on the
00:42:56.160 entry level and we can train them to be
00:42:58.040 really highly skilled in that Niche but
00:43:00.319 um that opened up like a whole new world
00:43:01.800 of opportunities for me and I highly
00:43:03.599 recommend that you guys check it out um
00:43:05.680 deal is amazing it's been like my game
00:43:07.559 changer and I think I've heard of deal
00:43:09.319 do they handle figuring out like the
00:43:11.200 legalities of paying people overseas and
00:43:14.359 they kind of handle like all of it for
00:43:16.839 you right all of it yeah so you pay a
00:43:18.559 monthly fee I think I pay like $55 per
00:43:21.760 contractor um per payment or maybe I I
00:43:25.400 forgot the leg but it's like 50 bucks a
00:43:27.880 month per contractor um and then I pay
00:43:30.119 my contractors like once a month so that
00:43:31.839 I'm not like getting charged like
00:43:33.040 bi-weekly 50 bucks um but yeah so it's
00:43:36.040 been a they handle all the legal all the
00:43:40.040 compliance that you need to make sure
00:43:41.880 that you're like check the box in and uh
00:43:44.720 yeah it's like it's been really really
00:43:46.440 easy and it's streamlined for them as
00:43:48.000 well like they get their money really
00:43:49.440 fast it's like same day deposit on their
00:43:51.559 end um and you're like legally in in tax
00:43:56.200 wise okay here in the US as well because
00:43:58.839 deal is a company that's like the
00:44:00.520 middleman so they are like the us-based
00:44:02.319 company that did all the work all the
00:44:04.040 leg work to like ensure that they can
00:44:06.079 work with other people around the globe
00:44:08.960 um and that's something that I've been
00:44:10.400 like I have a corporate client and I've
00:44:13.040 been like you need to hire influencers
00:44:15.160 overseas you know they have such cool
00:44:17.680 content over there look at these cool
00:44:19.280 like ugc creators in like Germany or
00:44:21.640 like in Paris or whatever and like this
00:44:24.559 is why I love having my own business
00:44:26.079 because if I wanted to contract
00:44:27.440 influencers overseas or hire team
00:44:28.880 members in South Africa I can do it but
00:44:31.040 of course corporate there's like so many
00:44:32.760 different like oh no we even though
00:44:34.839 we're a global company we can't hire
00:44:36.480 influencers overseas what would that
00:44:38.040 look like and I've been like well we can
00:44:39.720 hire them through our company and then
00:44:41.160 you can pay us so that you guys don't
00:44:42.520 have to worry about it but like it's the
00:44:44.200 possibilities are there you know and
00:44:46.000 like it's at your fingertips you just
00:44:47.720 have to be able to say yes and do it you
00:44:49.880 know so I've been like trying to get
00:44:51.599 some of my corporate clients to kind of
00:44:53.000 see that side of the world that we as
00:44:55.119 entrepreneurs and business owners get to
00:44:57.000 dabble in um but that's been something
00:44:59.079 that's really cool and like recent for
00:45:00.599 me you know that's been like the last 6
00:45:02.040 months that I've been like in this world
00:45:04.280 of like global global recruitment yeah
00:45:07.960 but then also on the recruiting side
00:45:09.559 just like making sure you really filter
00:45:10.960 people out by maybe giving them a little
00:45:13.119 task you know like um for good
00:45:15.480 candidates uh they're going to want to
00:45:17.680 do the work for you you know they're
00:45:18.800 going to want to send you a cover letter
00:45:20.200 they're going to want to um their resume
00:45:21.839 is going to look really good they're
00:45:23.040 going to want to do the extra work for
00:45:24.520 you if you have a fun task or assignment
00:45:27.240 and you know looking back to when I
00:45:28.680 started at this small marketing agency
00:45:30.520 over 10 years ago my task for them like
00:45:33.319 I came in and they had me do this like
00:45:35.200 flip cup task which was like super
00:45:37.960 creative and really hard and they just
00:45:39.920 had this really big like long onboarding
00:45:42.359 process before I even got hired um or
00:45:44.880 like recruiting process before I even
00:45:46.280 got hired and um that should have stuck
00:45:48.800 with me you'd think but I think I lost
00:45:51.520 that when I was in a in a position of
00:45:54.520 like I need help right now I was like
00:45:56.520 whoever can help me for convenience like
00:45:58.520 come and help me you've got experience
00:46:00.240 great I don't have to train you as much
00:46:02.040 that is not the case social media
00:46:03.839 management is not the same depending on
00:46:05.880 like like if you have social media
00:46:07.720 management experience or influencer
00:46:09.280 marketing experience with somebody that
00:46:10.839 you've worked with before that doesn't
00:46:12.079 mean that it's going to be the same for
00:46:13.839 like the company that you're working
00:46:14.920 with and for me like I'm meticulous by
00:46:16.920 trade you know like everything is like
00:46:18.720 very much like type A and so I have my
00:46:21.760 processes I have my way of doing and I
00:46:24.240 train my team the exact way that I would
00:46:26.359 do something so they get Loom videos
00:46:28.000 from me like off the hzy like every day
00:46:29.960 I'm like all right guys this is how I
00:46:31.319 would repost this Instagram story this
00:46:32.839 is the font that you need to use this is
00:46:34.359 this brand font this is this Brand's
00:46:36.000 font this is because we even have like
00:46:37.760 native Instagram story fonts for our
00:46:40.000 clients so that we all use consistent
00:46:41.839 ones across the board because I'm not
00:46:43.680 posting Instagram stories for all our
00:46:45.000 clients every day like my team is you
00:46:47.079 know but sometimes I will and that way
00:46:48.559 we can just stay super consistent so
00:46:50.240 even if it's like little 3 minute videos
00:46:52.200 like that I'm like always sending my
00:46:53.480 team stuff now just so that I can ensure
00:46:55.559 that we have that quality control you're
00:46:57.520 on it you are super on it I appreciate
00:47:00.040 that cuz if you ask me I'll be like I'm
00:47:02.160 a hot mess yeah I mean from the outside
00:47:04.559 you are super on it you shared with us
00:47:07.040 your why and your motivation to do what
00:47:09.359 you do and hustle so hard is to give
00:47:12.400 back to your mom and kind of thank her
00:47:14.119 for the opportunity that she gave you
00:47:16.520 guys but what are you do you are does
00:47:19.920 anything stand out to you that you're
00:47:20.920 most proud of that you've already
00:47:23.160 accomplished gosh I mean I guess like
00:47:25.119 being in business to yours like just
00:47:27.680 that alone um you know I I'm always like
00:47:30.520 centered by gratitude and um I'm just
00:47:34.240 like grateful every single day that I
00:47:36.319 get to wake up and and work you know um
00:47:39.480 coming from a country where there's not
00:47:40.720 a lot of
00:47:41.800 opportunity I moved here and saw that
00:47:45.319 there's so much opportunity and I am
00:47:48.200 just like impressed by myself every day
00:47:50.079 that I'm still like running a business
00:47:51.640 you know and that now I have a team that
00:47:53.280 I'm like managing and that I still have
00:47:56.200 clients who like want to work with me
00:47:57.960 sometimes I'm like why do people hire me
00:47:59.839 you know so I think I'm I definitely am
00:48:02.240 just like proud of still being in
00:48:03.839 business being profitable you know and I
00:48:05.520 think not enough entrepreneurs Pat
00:48:07.400 themselves on the back for something as
00:48:09.040 simple as like well you've been like
00:48:11.240 you're still in business you know many
00:48:12.839 people start a new business and they go
00:48:14.520 out of business very soon or they change
00:48:17.200 direction and now they're like yeah I
00:48:18.800 was working on that but now I'm working
00:48:20.319 on this and so you know I'm just proud
00:48:22.119 of myself for staying consistent all
00:48:23.640 these years even though I haven't been
00:48:25.440 like officially in business for longer
00:48:28.200 than two years like I've been doing this
00:48:30.880 for my whole adult life you know like
00:48:33.800 since I was like 18 you know I've been
00:48:35.680 doing this I'm 28 now and um it's just
00:48:39.160 like I I look back now and I'm like wow
00:48:42.400 like you've been doing the thing for a
00:48:43.920 while and even though it doesn't feel
00:48:45.680 like I'm doing the thing I also think
00:48:47.400 that the more I work with new team
00:48:49.640 members and like talk to people about my
00:48:52.000 expertise I realize that like what I do
00:48:54.880 is a special
00:48:56.240 and like my experience isn't everybody
00:48:58.559 else's you know and like sometimes I get
00:49:00.640 frustrated cuz I'm like how do you not
00:49:02.240 know like to just like lower the
00:49:04.000 exposure when you're taking a photo you
00:49:05.760 know and it's like the worst when I take
00:49:07.240 other people's photos or get content of
00:49:08.880 other people it's like they look like 10
00:49:10.839 stars and then they I'm like okay now
00:49:12.359 get my photo and I'm like I'll just
00:49:15.440 delete that you know but um I used to
00:49:19.200 get like frustrated but now I'm like you
00:49:21.040 know what how can I get mad at people
00:49:23.119 for doing something that they're not
00:49:25.119 doing like I do this every single day
00:49:27.160 I've taken a million content like meet
00:49:30.640 like even last year I think I posted on
00:49:32.440 Instagram the other day I had like
00:49:33.880 880,000 videos on just my iPhone from
00:49:36.359 last year on just one of my iPhones you
00:49:38.079 know and so I was like there's a lot of
00:49:40.079 content that gets captured on my side of
00:49:42.200 the world and um I'm just like proud of
00:49:45.119 staying consistent even though I feel
00:49:47.359 inconsistent in other other areas of the
00:49:49.160 business like during my car accident
00:49:50.799 last year I didn't show up at all on
00:49:52.960 social media I was like very much taking
00:49:54.799 a mental break very much like I just
00:49:57.119 like went inside my own little cave and
00:49:59.520 like had to heal mentally it was like a
00:50:01.480 lot of trauma that I went through you
00:50:02.799 know like mental trauma physical trauma
00:50:04.839 yes and the physical trauma if you've
00:50:06.160 broken bones in like a trauma incident
00:50:07.960 like y'all know that it is the most
00:50:09.799 painful thing like you don't sleep for
00:50:11.240 the first like two months and like it
00:50:13.400 was just like really really painful to
00:50:15.000 go through that physically but like
00:50:16.760 mentally you know it takes a toll on you
00:50:19.079 and I had to take a step back and that
00:50:20.960 was something that I don't think I would
00:50:22.040 have ever done I don't think I would
00:50:23.520 have ever just taken a step back and
00:50:24.920 been like you know what it's okay to go
00:50:27.000 slow it's okay to go softer now cuz I'll
00:50:29.960 go harder and something else you know do
00:50:31.920 you feel like most of the healing that
00:50:33.599 you had to go through from the accident
00:50:36.079 was because of the actual circumstance
00:50:38.640 and letting go of control or do you
00:50:40.240 think it just brought up things that
00:50:42.680 were always there it just forced you to
00:50:44.760 face them I think a little bit of both
00:50:47.599 honestly because I just you know I was
00:50:49.839 at my highest high in corporate like I I
00:50:52.119 was like working with like Neo and like
00:50:54.920 all these celebrities and like flying
00:50:56.799 everywhere and doing all these cool
00:50:58.160 things and like I was making all this
00:50:59.839 money cuz I was making double income you
00:51:01.720 know and I was just I'm a social girl
00:51:04.520 too so I have to be like out and about
00:51:07.240 and talking to people and uh then I went
00:51:10.119 to like the lowest point of my life all
00:51:13.680 of a sudden where I had like no
00:51:16.440 co-workers right no team and I love to
00:51:19.000 like dress up so like even just like
00:51:20.559 getting dressed for work every day was
00:51:21.960 like a highlight of my life and I was in
00:51:24.920 a two top for like 3 months because I
00:51:27.599 couldn't put like sleeves on or anything
00:51:29.520 or my arm and so I couldn't like I just
00:51:32.240 didn't feel like myself and I was in
00:51:34.400 this place of being so alone and like I
00:51:37.000 don't think any of my friends had gone
00:51:39.000 through any like traumatic like car
00:51:41.200 accident like bone breaking like
00:51:43.480 experience like that so none nobody like
00:51:45.200 really knew how to show up for me as a
00:51:46.640 friend either um and I think that was
00:51:49.400 hard for me too you know I like had my
00:51:51.359 husband and like me and he was my fiance
00:51:53.160 then we were getting married that year
00:51:54.440 so I think like mentally I just was at
00:51:56.480 like the peak of like happiness and even
00:51:59.760 though I was burnt out I was just like
00:52:01.359 still like living this like dream life
00:52:03.559 and then I just went to like the lowest
00:52:05.480 low you know and I was so so alone and
00:52:08.400 so mentally and physically just like in
00:52:11.599 so much trauma and I think that ended up
00:52:15.440 throughout the year like resurfacing
00:52:18.160 things that maybe had always been there
00:52:20.599 you know like insecurities about myself
00:52:23.079 like I knew that I was a little bit of a
00:52:24.839 control freak right my mom's a little
00:52:27.559 bit of a control freak Model Behavior
00:52:29.799 I'm a little bit of a control freaks I
00:52:31.640 got the typ type A from somebody and um
00:52:34.599 you know giving up that control and also
00:52:37.240 you know I was very independent my whole
00:52:39.079 life and like having to rely on somebody
00:52:40.799 else to do things for me was just like
00:52:42.720 really really tough to like face you
00:52:44.680 know and I'm still going through that
00:52:46.319 like it's like an ongoing process where
00:52:47.880 I'm like it's okay it's okay if it's not
00:52:50.760 done perfectly or like the way that I
00:52:52.760 wanted it's okay we still got the job
00:52:54.640 done let's move on you know yeah well
00:52:57.079 you're crushing it I mean it's very
00:52:59.160 inspirational so are you guys I love
00:53:01.599 just chatting with you guys and
00:53:03.040 listening to everybody else in the show
00:53:04.680 you guys have had some awesome guests
00:53:06.480 and uh I'm excited to be a part of one
00:53:08.240 of them I'm so glad you're here so on
00:53:10.960 that note uh what anti- gatekeeping
00:53:13.960 advice do you have for somebody that
00:53:17.160 hasn't taken the leap yet but they do
00:53:19.400 want to start a social media agency or
00:53:22.880 do something in this in a similar realm
00:53:25.000 to you but they maybe don't have the
00:53:27.079 confidence to start yet or they don't
00:53:28.440 know where to
00:53:29.760 start I would say start with somebody
00:53:32.559 that you really trust like a close
00:53:35.000 friend or a business owner that might be
00:53:37.880 like not a family member but like a
00:53:40.400 close enough family friend of yours that
00:53:43.799 will allow you to practice right because
00:53:46.079 practice makes perfect and nobody starts
00:53:49.000 and does everything the right way so I
00:53:51.839 would say start with somebody who's
00:53:53.160 going to allow you to mess up and and
00:53:55.520 also give you some feedback to improve
00:53:58.400 um I think that's been foundational for
00:54:01.160 me is having people who like have really
00:54:04.440 um allowed me to like learn along the
00:54:08.440 way because like everybody has to learn
00:54:10.680 and I'm still learning you know we're
00:54:11.839 still doing new things for the company
00:54:14.119 um like this year we're taking on like
00:54:16.119 Google ads meta ads email marketing like
00:54:19.240 next level not just newsletters like we
00:54:20.960 just joined clavio and like now all of
00:54:22.920 our clients are going to clavio and I'm
00:54:24.280 like why haven't we been clavio before
00:54:26.280 you know um but I would say you know
00:54:28.400 start with somebody that everybody needs
00:54:30.079 social media marketing and management
00:54:31.839 nowadays so start with somebody that you
00:54:34.040 can trust who will let you do a little
00:54:36.440 bit of messing up and then that could be
00:54:38.200 your practice client take that client
00:54:40.599 that you're practicing with create a
00:54:42.880 proposal Create Your Service offers
00:54:45.680 that's going to be your first service
00:54:47.240 offer package that you get to go back at
00:54:50.000 10 years from now and be like wow this
00:54:51.839 was what it looked like back in the day
00:54:53.920 but that's going to give you that
00:54:55.280 playing playing board you know you'll
00:54:56.920 get to just practice with that person
00:54:59.599 and um that is like and you'll also have
00:55:01.920 an accountability buddy right because
00:55:03.280 now somebody relies on you and that's
00:55:05.160 another thing is if you're like starting
00:55:06.640 a social media marketing agency and
00:55:08.079 you're only doing stuff for yourself
00:55:09.520 like you're the only one relying on
00:55:11.119 yourself so start with somebody that
00:55:12.920 might and maybe you're not getting a lot
00:55:14.119 of money maybe you're just getting a
00:55:15.119 couple hundred bucks right but it's good
00:55:17.119 enough for The Learning Experience yeah
00:55:19.280 that's great advice that makes a lot of
00:55:20.839 sense it's a little more approachable
00:55:22.400 too like it's not so scary yeah and I
00:55:24.400 have some like iCal advice to this is my
00:55:26.640 like 2024 advice for anybody who's
00:55:29.079 filming on their phone just show up and
00:55:32.480 you can do these two little tips to have
00:55:34.680 better content super easily the first is
00:55:37.520 tap on your screen if you have an iPhone
00:55:39.480 and you're going to lower that exposure
00:55:41.079 just a tiny bit like negative .3 and
00:55:44.119 that's going to allow you to not be uh
00:55:47.440 complete in like brightness like for a
00:55:50.799 little filter kind yeah it kind of adds
00:55:53.200 like just this lower exposure filter
00:55:55.599 not it allows to put text screen when
00:55:58.880 you're Shing stories as a without it
00:56:03.000 being like a whitewashed background you
00:56:05.280 already have that native edit already in
00:56:07.359 that when you went to go film and
00:56:08.839 there's actually an exposure lock Now on
00:56:10.640 iPhone that you could use if you're an
00:56:12.400 Android User I'm sorry I have zero tips
00:56:14.280 for you um but an iPhone if you're an
00:56:17.799 Android User get an iPhone for Content
00:56:19.559 Creation in 2024 um but that uh the
00:56:22.520 retention rate for text on screen is
00:56:24.480 going to just keep people reading way
00:56:26.960 longer than not no text on screen but
00:56:29.520 that little hack alone is going to save
00:56:31.079 you and um it will elevate your content
00:56:33.599 so much if you're like filming in bright
00:56:35.400 daylight or filming with like a bunch of
00:56:37.000 lighting or even if you're in a
00:56:38.039 restaurant you're like wanting to take a
00:56:39.280 photo of that led sign but every single
00:56:41.520 LED sign that you're taking a photo of
00:56:43.400 is like super like flushed out just
00:56:45.319 lower that exposure on your iPhone and
00:56:47.160 it's going to make your content look so
00:56:48.359 much better this year and this is a
00:56:50.400 Timeless tip um but it still needs to be
00:56:52.960 re-shared just wipe your camera lens
00:56:55.319 before you start
00:56:57.720 filming that is it thanks okay so where
00:57:02.079 can listeners find you on social connect
00:57:04.960 with you follow on your journey all of
00:57:07.039 the things you guys can follow me on
00:57:09.200 Instagram Tik Tok Facebook YouTube
00:57:12.640 LinkedIn all the above it's Moy social M
00:57:16.440 oi social amazing thank you so much for
00:57:20.000 being here me to this is such a fun
00:57:21.839 conversation a thank you guys for having
00:57:23.960 me I can't wait to see the episode go
00:57:26.960 live and listen in on all the other ones
00:57:29.000 that you guys have coming
00:57:30.160 [Music]
00:57:46.400 up