Building a Brand and Business: The Corporate Natalie Approach to Content Creation

Join Kara as she sits down with Corporate Natalie to chat about all things content creation and brand building. Natalie, who got her start in content creation during the pandemic for something fun to do, has since become the highly relatable, work-from-home persona Corporate Natalie. 

Natalie shares the strategies she used when she began as a content creator, giving valuable insights on collaborating with brands, creating a media kit, setting rates, and choosing brand partnerships. She also shares how, as her community grew, she adapted her approach to brand collaborations to be more selective. 

In this episode, Natalie also stresses the value of mentorship in her achievements and gives guidance on how you can choose a mentor for yourself. She also talks about how she's broadened her portfolio and sources of income beyond creating content and partnering with brands, but also by starting a virtual assistant agency and hosting her own podcast. 

Whether you're a seasoned content creator or just starting out, this episode offers valuable insights on how to thrive in the world of content creation.

Resources:
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Chapters

• 0:00 Introduction
• 3:33 The Evolution of Corporate Natalie
• 5:00 The Realities of Content Creation
• 6:33 From Corporate Life to Content Creation
• 12:55 Building a Brand
• 15:00 Navigating Brand Partnerships
• 18:42 Evolving Business
• 23:42 Personal Growth and Learning from Mistakes
• 25:24 Celebrating Successes
• 27:48 The Power of Community and Mentorship
• 31:52 Embracing Trends and the Future of Content Creation
• 34:12 Anti-Gatekeeping Advice for New Creators
• 37:04 Where to Follow Corporate Natalie and Closing Thoughts

Transcript

00:00:00.550 [Music]
00:00:16.239 welcome to the gateless podcast I'm
00:00:18.039 really glad that you're here I'm your
00:00:19.560 host Cara kuse this is where you'll find
00:00:22.519 conversations with selfmade women who
00:00:25.080 share their playbooks their tips their
00:00:28.039 actual experiences on the journey to
00:00:30.400 success I also chat with experts and
00:00:33.280 practitioners of mindset stress
00:00:35.760 productivity emotional and mental health
00:00:38.399 because if you're listening to this
00:00:40.280 you're somebody that bets boldly on
00:00:42.039 yourself and you care about optimizing
00:00:44.760 how you feel perform give back love and
00:00:47.800 just move through the world this podcast
00:00:50.600 is here to help you become the absolute
00:00:52.640 most incredible version of yourself in
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00:00:57.719 subscribe to the podcast so you never
00:00:59.519 miss an episode we really appreciate
00:01:02.079 your feedback and reviews the only way
00:01:04.760 that we grow right now is from you
00:01:06.280 sharing your favorite episodes with your
00:01:08.360 family and friends on social media so
00:01:10.680 thank you for doing that go do that big
00:01:13.320 cool thing that you've been dreaming
00:01:14.759 about today hi everyone welcome to this
00:01:19.240 episode this conversation was so much
00:01:22.119 fun we had a guest that many of you I
00:01:25.560 think will know corporate Natalie and
00:01:28.280 she was so open and generous and just
00:01:31.000 sharing her whole journey we started
00:01:33.040 with what she was doing before she had a
00:01:36.600 big personality of corporate Natalie
00:01:38.880 that's obviously a very successful
00:01:40.439 personal brand um how she decided to
00:01:44.000 take the leap and start posting on
00:01:46.200 social kind of some of the ick and
00:01:50.439 cringy moments that happen when you're
00:01:52.320 first posting and you don't have a
00:01:54.200 following yet she shares her strategy
00:01:57.520 for actually building her brand into a
00:02:00.439 business and all of the different facets
00:02:03.759 of the business some of which I didn't
00:02:05.159 even realize she actually founded a
00:02:07.880 virtual assistant company and she talks
00:02:09.479 about that we dig into motivations for
00:02:12.640 doing this guidance and some mentors
00:02:15.440 that were really critical in her journey
00:02:17.720 along the way and then finally some of
00:02:20.879 the some of the things that were gatee
00:02:22.640 kept from her during the process of
00:02:25.800 building you know a Media Kit and figur
00:02:30.000 out what rates to charge in brand
00:02:32.440 Partnerships and the specifics of how to
00:02:36.519 monetize a personal brand when you are a
00:02:38.599 content creator and just the fact that
00:02:40.640 there was no Playbook shared with her
00:02:41.840 she had a couple people that helped
00:02:43.959 along the way but there were also some
00:02:45.319 things that were totally gatee kept and
00:02:47.159 you know we hate that around here
00:02:48.519 Natalie was very honest this episode is
00:02:50.640 packed with tips and tricks on how to do
00:02:53.120 it better how to do it quicker and
00:02:54.760 faster if you want to begin a journey in
00:02:57.680 content creation and you know obviously
00:03:00.360 she's she's a funny gal so it was just a
00:03:02.879 a good chat I think that you will enjoy
00:03:05.400 this episode and with that welcome
00:03:08.239 Natalie let's start with just giving us
00:03:11.720 a quick little overview of what you're
00:03:14.239 working on lately I think we don't
00:03:16.560 really need to give you a a big
00:03:18.080 introduction most people know who you
00:03:19.319 are even my mother knows who you are so
00:03:22.319 hon uh but I would love to get a quick
00:03:25.400 overview of recent projects what you're
00:03:27.920 working on if you want to just summarize
00:03:29.799 what you do maybe that cuz I actually
00:03:31.439 would
00:03:32.159 be yeah I love that let's dive in so I I
00:03:36.319 obviously started making content in the
00:03:38.000 pandemic it was very work from home
00:03:39.640 specific it was kind of offering this
00:03:41.920 Outlet of no one's talking about work
00:03:43.840 online and I sort of tried to bring
00:03:45.920 light to that I think there's a lot of
00:03:47.080 corporate creators now in the space but
00:03:49.480 I was excited to sort of like lead the
00:03:51.200 charge in a way on these kind of work
00:03:52.879 from home videos but a lot of people
00:03:54.079 were scared to to talk about it and so
00:03:57.239 from then I have expanded the brand I am
00:04:00.840 trying to really diversify content over
00:04:03.560 all under the P pillar of relatability
00:04:05.599 right I want people I want it to be
00:04:06.720 sharable I want to do moms on
00:04:08.920 Thanksgiving the friend who does this
00:04:11.480 and so really trying this year
00:04:12.959 specifically to stretch my boundaries as
00:04:15.439 like a comedic content creator and see
00:04:18.238 what bits come out of it I also launched
00:04:20.079 a podcast I don't know when this is
00:04:21.639 airing but yesterday I launched a
00:04:23.759 podcast demoted with Ross pomerance who
00:04:26.759 plays the character corporate bro and
00:04:28.960 that's been very fun to just explore we
00:04:31.520 can talk about podcasting in general but
00:04:33.919 people think it's like you just set up a
00:04:35.240 mic and record and you have all these we
00:04:36.880 have three cameras here this there's
00:04:39.000 lighting it's we have a producer here
00:04:41.960 it's a whole thing that's been a really
00:04:43.680 fun project and I think my biggest
00:04:45.800 takeaway from having a following is that
00:04:47.320 if you're not trying new things and
00:04:48.919 starting new initiatives and really
00:04:50.240 taking advantage of it you're just
00:04:51.600 falling behind yeah and when people
00:04:54.120 first start I'm I'm again making
00:04:56.039 assumptions I'm just full of assumptions
00:04:57.600 I love assuming okay great I would
00:04:59.199 assume
00:05:00.080 that when you first start in content
00:05:01.840 creation it's pretty uncomfortable and
00:05:03.280 as you get reps in and you have some
00:05:05.880 success it's a little bit more
00:05:07.360 comfortable but I like how long can you
00:05:10.039 actually stay in the comfort before
00:05:11.479 you're like itching to go do something
00:05:13.199 totally new and like okay I need to go
00:05:15.320 build a new muscle or figure out if I am
00:05:18.880 I don't know what whether it's a new
00:05:20.280 platform or just new types of brands
00:05:23.400 that you're working with whatever it is
00:05:24.840 I'm curious like how long the from where
00:05:27.600 I'm sitting and probably where most
00:05:29.039 people are who will be listening to this
00:05:32.000 content creation is endlessly
00:05:33.280 uncomfortable M but I'm curious if
00:05:35.199 that's actually true when you're doing
00:05:36.319 it all the time it is so I'll start with
00:05:38.840 kind of how I was feeling when I first
00:05:40.319 started making content which I never
00:05:42.120 said I want to set out to be a content
00:05:43.680 creator I want to be an influencer I
00:05:46.160 really was just like I'm bored we're all
00:05:48.240 making sourdough we're doing these like
00:05:50.240 weird things during Co I'm going to try
00:05:52.919 it myself and I'm going to try making
00:05:54.080 videos yeah videos became my kind of
00:05:56.280 creative Outlet in this dark time and I
00:05:59.880 then you know I was able to turn it into
00:06:02.080 a business and start these other pillars
00:06:03.880 and but still to this day I still am
00:06:05.840 corporate Natalie I still do corporate
00:06:07.599 videos I can't stray away from that and
00:06:09.360 I think do what you know if you're
00:06:11.520 sitting in front of a camera it's
00:06:12.720 recording and you have nothing to say
00:06:14.039 and you're terrified maybe either
00:06:16.080 content creation isn't for you or what
00:06:17.520 you're talking about isn't for you and
00:06:18.919 so it should feel comfortable and it
00:06:21.039 should flow out of you because it's once
00:06:22.919 you're doing this for a few years it
00:06:24.400 will be exhausting and draining and it
00:06:26.639 will not be fun anymore and so having
00:06:28.960 that Joy way of content creation from
00:06:31.599 the start is really important I want to
00:06:33.840 go down like real far down that that
00:06:36.240 track but before we do it let's let's go
00:06:38.639 back to can you take us back to what
00:06:39.960 your life was like before you were
00:06:41.919 officially a content creator oh my gosh
00:06:44.759 yes I also love the word content creator
00:06:46.639 I hate the word influencer but so thank
00:06:49.039 you for saying that but I uh before I
00:06:51.680 was working at deoe I was um traveling
00:06:54.800 across the country just living the
00:06:56.800 consultant life Minnesota yeah we
00:06:58.800 released that
00:07:00.120 um and then I co hit and I felt like
00:07:03.680 kind of purposeless I'm like where are
00:07:05.080 my hotel points where are my flight
00:07:06.560 miles like what's happening this I
00:07:08.120 thought that was the whole point of this
00:07:09.160 Consulting thing and I've always been
00:07:11.960 like the one at the dinner table who's
00:07:13.759 cracking the jokes the Midler who likes
00:07:15.879 to sit in the middle of the table and
00:07:16.879 tell all the stories like that is
00:07:18.120 totally me so life was you know life was
00:07:20.919 like all of us during Co it was
00:07:22.479 confusing it was weird it was what do I
00:07:24.599 want to do with my life and making the
00:07:27.520 videos I think what I had you mentioned
00:07:29.440 my mom earlier like I feel like I've
00:07:31.080 always just been super confident and I
00:07:32.879 like thank my mom for that for just
00:07:34.400 being like yeah honey try it go for it
00:07:36.400 like I never was afraid to to try things
00:07:40.479 and I I put my like pride aside and I
00:07:42.800 didn't it the videos were not perfect
00:07:45.000 they were not entirely funny in the
00:07:47.120 beginning you know I had to work some
00:07:48.520 Kinks out but but what I did was I
00:07:50.080 posted them and so I'm so thankful to
00:07:53.199 2020 me for being brave enough to do
00:07:55.960 that okay to have a mom that makes you
00:07:59.000 feel like you can try anything is such a
00:08:00.800 gift or just someone in your life that
00:08:02.440 makes you feel like you could try
00:08:03.599 anything did was that a I think you
00:08:06.960 maybe I'm maybe I pre know some
00:08:09.159 knowledge about promoted and demoted
00:08:10.759 words but I know that we're demoting uh
00:08:12.960 dulu yes but was this like a dulu
00:08:16.240 situation that you carried throughout
00:08:18.000 your whole life and you were just like
00:08:19.639 let's go for it Natalie let's do it who
00:08:22.000 cares like you know it's interesting on
00:08:25.319 God I don't think I'm dulu necessarily
00:08:27.800 but I think people who are dulu do way
00:08:29.319 better they're just like I am going to
00:08:31.080 be the best I'm more sarcastically dulu
00:08:33.479 like my first video I made I sent it to
00:08:34.760 my friends and I'm like I'm going to be
00:08:35.719 famous just so you know and like like so
00:08:38.479 sort of just self-deprecating dulu I
00:08:40.839 guess but I'm also very risk averse I
00:08:43.080 knew when I was making these videos I
00:08:44.440 was afraid of deoy finding out I was
00:08:46.160 afraid of getting fired of course but I
00:08:48.279 knew that Bruce was a fictional
00:08:49.920 character I was building this sort of
00:08:51.320 fictional world and I wasn't hurting
00:08:53.680 anyone or tearing anyone down
00:08:55.160 individually and so sticking true to
00:08:57.600 that allowed me to keep going with the
00:08:58.920 video and be confident in that but I
00:09:01.040 think less dulu more just like okay I'll
00:09:04.079 give this a try like I started a jewelry
00:09:05.640 company in college and I was just I
00:09:07.640 learned how to make one necklace and I'm
00:09:09.600 like okay well I'm going to sell these
00:09:11.160 for 20 bucks each and sell them on the
00:09:12.959 corner of my you know the library and
00:09:15.320 see how it goes so I'm just I've had
00:09:16.920 that like confidence and entrepreneurial
00:09:18.560 spirit I think my whole life that's cool
00:09:20.920 what was the first video that you felt
00:09:23.000 like oh my God I might be good at this I
00:09:25.880 might be good at this um I I made a dat
00:09:29.279 in the life video that was I was seeing
00:09:32.160 all these Day in the Life videos of
00:09:33.279 these like girls and their matcha and
00:09:35.959 their affirmations and their Journal I'm
00:09:37.880 like how do you have time to do all this
00:09:39.200 Wellness day yeah Wellness day every day
00:09:40.959 is just yoga and whatever and great
00:09:43.519 question I'm like I'm rolling out of my
00:09:45.600 bed at 7:59 before my 8 a.m. meeting
00:09:48.079 looking terrifying in my robe like messy
00:09:50.800 room trying to blur my background so my
00:09:53.040 co-workers don't see it and I think just
00:09:55.279 like bringing I I did a day in the life
00:09:56.760 that sort of flipped that trend on its
00:09:58.040 head and people really liked that so
00:10:00.560 that was one of my big first moments my
00:10:02.240 two most viral videos this is super
00:10:04.000 interesting are not related to corporate
00:10:06.040 at all and I think that's just it's like
00:10:08.120 me holding a sign up have you seen that
00:10:10.120 on like my Tik Tok page to the girl
00:10:11.880 across the street from me yes oh yeah
00:10:13.760 yes and so that's like my number one
00:10:15.360 like 14 million views video nothing
00:10:17.959 authentic scenario of course not that's
00:10:20.079 my friend
00:10:22.040 Morgan okay okay I love sharing that
00:10:24.800 that's not real every like click baity
00:10:26.880 like youtuby thing that you see it's not
00:10:29.440 pranking my husband husband knew you had
00:10:31.680 to set up the tripod somewhere right
00:10:33.440 husband knows you're doing this yeah
00:10:35.040 yeah yeah yeah so okay that's a good
00:10:36.480 reminder y but it's interesting that
00:10:38.120 it's not corporate related and I think
00:10:39.480 it's because everyone can relate to the
00:10:41.720 sign video not everyone works in
00:10:43.160 Corporate America but you said that if
00:10:46.240 you're the person that is terrified
00:10:48.560 speaking in front of a camera it's
00:10:50.200 probably because like maybe content
00:10:51.959 creation is not for you or you're just
00:10:52.959 not excited about what you're talking
00:10:54.680 about how and you mentioned you've
00:10:56.760 always been the person that's cracking
00:10:57.959 jokes the Middler as you say I love that
00:11:00.360 I think the funniest people and the most
00:11:01.720 witty people are also the most in tune
00:11:03.800 with emotions like very high EQ very
00:11:05.680 smart and intelligent and aware of
00:11:06.880 what's happening in a room did you do
00:11:09.399 you feel that way about yourself and
00:11:11.120 have you always been that way like were
00:11:12.880 you the little kid that was totally
00:11:15.000 engaged in a conversation and also heard
00:11:16.639 what Uncle Sam in the other room was
00:11:17.959 saying and you were like later making a
00:11:19.560 joke about it like I don't know man call
00:11:21.240 back it's called a call back Uncle Sam
00:11:22.800 yeah yeah um it's an interesting
00:11:25.399 question I mean I think me as a person I
00:11:28.680 I want to go into every room and I want
00:11:30.160 everyone to love me like I truly want to
00:11:32.519 feel like everyone's included everyone's
00:11:35.320 having a good time everyone's laughing
00:11:37.079 and I think I translate that to my
00:11:38.560 content yeah I think also with just
00:11:42.079 finding something that worked for me
00:11:43.240 like I really knew Corporate America
00:11:45.079 work from home life I was really living
00:11:46.760 that and experiencing that and so I'm
00:11:48.680 able to speak on it but if I were to try
00:11:51.880 to do like a Pilates come with me to my
00:11:55.160 pilates class you don't want to see that
00:11:56.639 that's horrible I don't know that very
00:11:58.200 I'm still working on on that so I
00:12:00.000 wouldn't want to quite share that on
00:12:01.480 publicly but thank you for saying that I
00:12:03.320 have a high EQ let's cut that as a
00:12:04.800 social clip Talon and just use
00:12:07.600 that about me it's true because to
00:12:11.320 understand the humor in the like Dynamic
00:12:14.040 multifaceted nature of humor especially
00:12:15.920 in corporate situ situations and
00:12:18.480 scenarios it's not for it's not for the
00:12:21.199 fate of heart but it's also not for the
00:12:22.519 people that aren't watching and
00:12:24.720 listening and actually understanding
00:12:26.480 what's happening um and the flip side of
00:12:28.480 that which I is an interesting it's
00:12:30.000 really hard when you're starting making
00:12:31.240 content is realizing that not everyone's
00:12:32.600 going to love you yeah and that's that's
00:12:35.040 totally fine having a cult small
00:12:37.160 following is better than having totally
00:12:39.680 you know doing something you don't love
00:12:41.320 and trying to be different than the
00:12:43.360 person you are and so it's okay if you
00:12:45.480 don't like corporate Natalie that's
00:12:47.240 totally fair there's a million other
00:12:48.519 creators you can follow and just having
00:12:50.320 to accept that as a person is very hard
00:12:52.680 but it it helps and it's liberating in a
00:12:54.639 way okay so you're at deoy you start
00:12:57.199 posting because you're working from home
00:12:59.000 isolated like everyone else is and you
00:13:00.600 find the humor in it which is cool at
00:13:02.600 what point did you say okay if I got
00:13:06.040 intentional about this and like did you
00:13:08.279 have a business plan how did you how
00:13:11.560 many years out are we talking that you
00:13:12.839 plan yeah in 10 years I'll be at the
00:13:15.279 Oscars no how did you at what point did
00:13:18.079 you pivot from okay this is fun and I am
00:13:20.880 getting joy and this is like relief from
00:13:22.519 a pretty dark time to wait a second I
00:13:25.079 can make a business out of this and like
00:13:26.480 how do you view your business in general
00:13:28.160 I guess questions so you quickly realize
00:13:31.760 when you start making content and
00:13:33.839 growing a following that Brands reach
00:13:35.360 out very early in the process I think I
00:13:37.720 had 10,000 followers on Tik Tok and
00:13:39.720 twisted T reached out to me to do a
00:13:42.040 brand deal and they paid me $500 and I
00:13:44.040 was like I that was my first and I was
00:13:45.519 like I am rich like this is unbelievable
00:13:48.000 I posted it on my Instagram for free
00:13:50.519 because I was like so proud of the video
00:13:51.920 and wanted everyone to see that I did a
00:13:53.079 brand deal which now I know you can
00:13:54.480 actually charge for that that's kind of
00:13:55.680 a different thing but I was just I I
00:13:58.199 learned that like these brands are
00:13:59.440 reaching out to these kind of micro
00:14:00.600 creators and I was like okay there's
00:14:01.880 something in this I viewed the content
00:14:03.959 creation World quite judgmentally like I
00:14:06.519 viewed people like you do silly little
00:14:08.279 dances on Tik Tok that's not a real job
00:14:10.360 I have a real job I'm working at deoe
00:14:12.480 that's not the case at all these people
00:14:14.240 are doing very well-build very
00:14:15.839 successful businesses and to judge it is
00:14:18.560 only hurting me more so I kind of leaned
00:14:21.279 in and I took my my true corporate
00:14:23.360 Natalie self coming from a corporate
00:14:25.000 space building these decks and talking
00:14:27.240 and meetings and I I took that and
00:14:28.880 applied it to the content creation space
00:14:31.360 and I built a Media Kit which is
00:14:33.320 something that you send to brands that
00:14:34.959 has like your rates and your story and
00:14:37.240 your engagement your following and I
00:14:39.199 built an awesome deck because oh great I
00:14:41.160 use PowerPoint every day at deoy I'm
00:14:42.759 great at this and I sent that around and
00:14:45.000 that really helped build the brand I
00:14:46.519 started like selling myself on calls and
00:14:49.000 setting my rates and talking to my
00:14:50.720 Creator friends and trying to just learn
00:14:53.079 by doing and it just I soon realized I'm
00:14:56.360 like I can make money on this this is
00:14:57.880 crazy like I would be stupid to not at
00:14:59.880 least try it how were you choosing the
00:15:01.759 brands that you proactively were
00:15:03.160 reaching out to so I in the beginning
00:15:05.079 didn't do any Outreach just because I
00:15:06.880 was I had the full-time job and I didn't
00:15:09.240 really have time to do the pitching how
00:15:11.079 did I choose the brands to work with
00:15:12.720 however I would take anything in the
00:15:14.639 beginning I was so honored that they
00:15:16.360 wanted to work with me that I was like
00:15:17.720 okay I'm promoting this and I would
00:15:20.040 never be the ad of like promoting the
00:15:21.800 product here I would try to organically
00:15:23.600 weave it in but I think in growing you
00:15:26.079 know a following and building trust with
00:15:27.839 my followers I'm now like way more
00:15:30.920 selective and have like a full audit
00:15:32.720 process for who I work with and why I
00:15:34.399 work with them and what's their mission
00:15:35.880 and I'm you know proud to say that I've
00:15:38.720 narrowed down my kind of brand wh
00:15:40.680 mentality I initially had how much do
00:15:43.600 you feel like you can actually control
00:15:46.160 the content that you're creating even
00:15:47.720 when you are working with a brand verse
00:15:50.040 just having to like inevitably it's
00:15:52.839 obvious obviously going to feel a little
00:15:54.319 bit more inauthentic is not the right
00:15:57.279 word but it's an scripted it's an ad
00:16:00.440 maybe a lot of people that would be
00:16:02.399 considering getting into this are doing
00:16:04.040 it actually I shouldn't even say the
00:16:05.880 wrong reason who cares if you're getting
00:16:07.160 into it because you want to make money
00:16:08.279 but you should be getting into it
00:16:09.560 because you're you want to create good
00:16:11.120 content and not necessarily be an
00:16:13.279 influencer yes you have a perspective on
00:16:15.360 that yes be a Creator before you become
00:16:18.800 an influencer you need to create content
00:16:21.360 for you you need to create content for
00:16:23.079 your audience you need to build that
00:16:24.399 kind of brand Equity before you start
00:16:26.399 selling people and so if you go into it
00:16:28.279 saying want to be an influencer that's a
00:16:30.680 horrible way to approach it like who are
00:16:32.600 you influencing you have zero followers
00:16:34.279 that doesn't make sense but if you go
00:16:35.959 and wanting to be a Creator and create
00:16:37.600 content and kind of give that content to
00:16:39.440 your community that's a great approach
00:16:42.040 and then if the brand deals don't come
00:16:43.759 and it's a little slower there that's
00:16:45.199 okay because you're in this kind of just
00:16:46.680 create mindset you me you asked how are
00:16:50.040 the brands a little more like
00:16:51.040 prescriptive with what you say I think
00:16:53.120 from the beginning I've always been very
00:16:54.480 intentional on I want it to be humor
00:16:56.920 first and I would would see the ads of
00:16:59.399 holding the product and it's like I I
00:17:01.560 use this because it does XYZ for me and
00:17:03.839 I hated that yeah and so I tried from
00:17:05.839 the very beginning to be very creative
00:17:08.520 about how I approach ads it's like the
00:17:10.079 cooworker who's never at their desk and
00:17:12.359 it was my first Dell ad and I'm just
00:17:14.199 holding my Dell Latitude 9440 running
00:17:16.799 around the grocery store doing all these
00:17:18.880 things and I was like okay so there are
00:17:21.599 creative ways where I can take a
00:17:22.799 creative brief and kind of make it my
00:17:24.799 own and I think it depends on the brand
00:17:26.679 there are a lot of brands that have Reg
00:17:28.480 guidelines or they want this set or they
00:17:30.000 want you to be a part of their XYZ
00:17:32.440 campaign but doing it my own way has
00:17:34.679 been very fruitful and I think Brands
00:17:36.880 come to me for that kind of Creative
00:17:38.520 Energy do you have thoughts of being
00:17:42.600 cancelled because of something that you
00:17:44.200 might say today that's not going to age
00:17:45.799 well in a year or two years yes of
00:17:48.960 course always I know at my core and what
00:17:52.080 helps me sleep at night is that I'm
00:17:53.440 never trying to tear down an individual
00:17:55.679 or a group of individuals ever that's
00:17:57.720 not why I make content that's not what
00:17:59.720 I'm here to do I think just with doing
00:18:02.640 this for now three years and hopefully
00:18:04.960 years to come things change and
00:18:06.600 standards change and with AI too and
00:18:09.200 deep fake stuff that's really scary to
00:18:11.840 think of you could twist my words and
00:18:14.159 make something that really isn't
00:18:15.600 anything I would ever say or stand by
00:18:17.799 and that's of course a fear I just have
00:18:20.760 to tell myself that that's never my
00:18:22.919 intention the other thing with Brands is
00:18:24.280 some brands have you know PR things that
00:18:26.720 happen that you might have worked them
00:18:28.559 in the past and now something terrible
00:18:30.159 happened and you're kind of Affiliated
00:18:31.600 to that brand and that's completely out
00:18:33.039 of my control so I'm always thinking
00:18:35.720 about all these things but I have to
00:18:38.000 kind of rest my head at night and not
00:18:40.080 let it overtake my mind yeah yeah that's
00:18:42.360 fair how would you describe your
00:18:44.000 business because you're like it's a lot
00:18:45.960 more multifaceted than it was when you
00:18:49.159 started like yeah there's M tons of
00:18:51.919 brand Partnerships but you have a
00:18:53.720 podcast now do you consider yourself a
00:18:55.520 marketer or I know it's content creation
00:18:58.080 but when when you describe your
00:19:01.000 everything like when you describe your
00:19:02.760 business yes or even if you're not
00:19:05.120 describing it to anybody because I don't
00:19:06.200 know how many people ask you describe
00:19:07.360 your business to me yeah when you think
00:19:09.000 about it for yourself how do you
00:19:10.720 categorize it and maybe I'm trying to
00:19:11.919 put you in a box that I shouldn't be
00:19:13.240 because I'm not about that no you're not
00:19:15.039 putting me in a box don't worry I feel
00:19:16.400 very free to roam around I don't feel
00:19:17.840 like I'm in a box at all um it's a good
00:19:20.400 question and I think I try to approach
00:19:23.799 content creation as a business and I
00:19:25.559 think Hollywood and the industry and the
00:19:27.440 influencer space
00:19:28.960 always tries to create space between the
00:19:30.840 Creator or the actor whoever it is and
00:19:33.960 the brand they always try to create
00:19:35.559 space where I'm the manager you talk to
00:19:37.320 me you talk to the agent you don't
00:19:38.640 really speak to the talent and I hate
00:19:41.039 that I think you want to I want to like
00:19:42.640 hold hands with the brand I want to meet
00:19:44.200 with them directly and talk about the
00:19:45.679 creative brief and work something out
00:19:47.559 together that's beneficial for both of
00:19:48.919 us I want to meet your Executives and
00:19:51.000 your creative team and talk to your
00:19:52.840 copywriters and to do that I haven't
00:19:55.799 actually signed with a big agency or a
00:19:57.440 management firm I just I do it all
00:19:59.440 myself I hired someone full-time to be
00:20:01.880 my kind of In-House agent manager and so
00:20:05.600 when I talk about like the business
00:20:06.880 overall I like to say like we sort of
00:20:08.440 run like an in-house agency of one and
00:20:11.080 so that's part of the business we do all
00:20:12.919 the brand deals in-house obviously like
00:20:14.480 the paid Partnerships falls under that I
00:20:17.360 founded a virtual assistant company with
00:20:19.200 my roommate called expand VA where I
00:20:21.880 pair virtual assistance with creators
00:20:24.159 and influencers needing help with kind
00:20:25.720 of that administrative burden I just
00:20:27.760 launched the podcast which is another
00:20:29.840 potential Revenue stream obviously we're
00:20:31.360 not monetizing now but more of a cost
00:20:33.679 center now if I'm being honest but it's
00:20:35.720 it's another P right off yeah yeah and
00:20:38.280 then um I do some advising in social
00:20:40.400 media like Consulting for companies
00:20:42.559 trying to build their brands on social
00:20:44.679 media so those are kind of the the
00:20:46.640 pillars right now of the business if you
00:20:48.360 were to ask me at this point in time and
00:20:50.240 hopefully that grows I think my dream in
00:20:52.880 like 10 years would be to have like stop
00:20:55.280 making the videos and my face is almost
00:20:56.960 out of it and it's like a self
00:20:58.120 sustaining product or service that can
00:21:00.440 run without me so that would be the
00:21:02.480 dream cool I I'd forgotten about the
00:21:04.320 virtual assistant company was that out
00:21:06.240 of your own need that you had somewhere
00:21:08.159 through this process and you wanted to
00:21:10.360 create it out of experience or where did
00:21:11.960 that idea come from yeah my own need and
00:21:13.799 actually had a virtual assistant through
00:21:15.320 another company and just realized it's a
00:21:17.880 kind of a different skill set for
00:21:19.360 creators than just the typical like
00:21:21.480 admin work and so I wanted to specialize
00:21:23.720 that for the people who have a full-time
00:21:25.520 job who started making you know videos
00:21:27.520 and are trying this on the side and need
00:21:29.360 help with managing that inbox and
00:21:31.480 scheduling the content and merging the
00:21:33.200 work calendar with the personal calendar
00:21:35.120 and so I found it to be pretty helpful
00:21:37.320 for the creators we work with so you
00:21:38.960 made the decision to not seek
00:21:41.279 representation from an agency and have
00:21:44.600 your own in-house brand management team
00:21:47.840 person executive she's sitting over
00:21:49.840 there yeah great yes Annie did you have
00:21:53.400 guidance from somebody to do that or was
00:21:55.240 that just an intuition that you had
00:21:56.440 because you wanted to figure it out and
00:21:57.799 like you explained why that you wanted
00:21:59.480 to stay close to the brands that you
00:22:01.440 were partnering with and understand
00:22:02.600 their business and their motives and
00:22:03.919 what they were trying to achieve but
00:22:05.480 more so than that like I would imagine
00:22:07.720 from your seat when you were just
00:22:08.960 getting started or at least to the point
00:22:10.400 where you were even considering
00:22:11.640 representation you're like wait there's
00:22:13.400 this whole behindth scenes world that
00:22:16.000 goes down with negotiations identifying
00:22:18.960 good fit Brands planning for the future
00:22:21.559 figuring out how to do all these
00:22:23.360 different pillars of your business did
00:22:25.400 somebody tell you you could probably
00:22:27.240 figure this all out Natalie or was it
00:22:29.279 totally self generated thought I mean
00:22:31.679 you're a smart gal not the smartest uh
00:22:35.559 it kind of self-generated thought I
00:22:37.000 think no one told me to do it or to not
00:22:39.600 do it but it was more like if I've I've
00:22:41.840 done it this much and I've got these
00:22:43.400 brand deals I had secured like Dell Sofi
00:22:46.360 these companies that to me initially if
00:22:48.559 I had gone into this I would be like I
00:22:49.760 would have never had access to them and
00:22:52.000 I had secured these relationships and
00:22:53.400 just felt like I know how to do this I
00:22:55.840 can do it on my own and why would I want
00:22:57.520 to I mean transparently you give these
00:22:59.120 agencies 20% of your your deals to what
00:23:01.720 send a few emails and schedule I I don't
00:23:04.640 even know like what I I I've talked to a
00:23:06.640 lot of creators and different agencies
00:23:08.360 offer different things but I am so
00:23:10.720 thankful that I have Annie full-time who
00:23:13.440 helps me script I mean you just heard us
00:23:15.279 we were like scripting a brand deal like
00:23:17.159 and collaborating on that idea and you
00:23:20.120 know posting the content and helping
00:23:22.480 with every step in between and just
00:23:24.080 being so intimately involved it's been
00:23:26.679 just incredibly helpful yeah that makes
00:23:28.480 a ton of sense like for you to have more
00:23:30.080 control over it and not feel like you're
00:23:32.400 getting a piece of someone's time as
00:23:34.159 opposed to having a true part one of 20
00:23:36.440 creators but they rep you know yeah I'm
00:23:39.120 I'm selfish of course you should be that
00:23:41.600 makes total sense it's crazy that you've
00:23:43.320 only been really doing this since
00:23:45.960 2020 but when you think about the three
00:23:49.400 four years that have passed are there
00:23:52.080 moments where you're like that was
00:23:54.760 cringe or that was a failure that I
00:23:57.600 learn learned from or maybe a failure
00:24:00.279 that you're like I wish it didn't happen
00:24:01.640 I don't know like how have you or is it
00:24:03.600 all fond memories that you when you
00:24:05.840 think back yeah mostly fond memories I
00:24:07.799 think you learn as you go I think
00:24:10.559 um I let's see one time I made a video
00:24:14.400 this was a really long time ago and if
00:24:16.120 people go to unearth it go for it but I
00:24:18.520 I made a video where a Jim bro was like
00:24:21.919 I'm Jo I forget his name like I'm Joseph
00:24:24.320 and this is a day in my life and he's
00:24:25.960 like shredded and he's just not what I
00:24:28.080 was at that time in my life and I like
00:24:29.640 stitched it and was like I'm Natalie and
00:24:31.320 I don't really like you like for no
00:24:32.960 reason I was just like tearing this guy
00:24:34.919 apart and I thought it was funny and
00:24:36.240 like I made a joke at his expense and I
00:24:40.240 got completely attacked by the gym
00:24:42.240 community of people like you're fat why
00:24:44.679 the hell are you saying this stuff and
00:24:46.399 honestly it's fine you can like you can
00:24:48.559 I attack someone who you love and follow
00:24:50.440 and support you can totally attack me
00:24:51.679 and it was like a learning where I'm
00:24:52.880 like I Will Never Tear another Creator
00:24:55.000 down why the heck was I doing that that
00:24:56.720 was mean and I was trying to make a joke
00:24:59.520 and it was it felt so like I felt so
00:25:02.520 small as a Creator and he felt so he was
00:25:04.080 like a huge like Fitness that was like
00:25:05.799 he'll never see it his followers won't
00:25:07.360 see it um but it's like you're putting
00:25:09.720 something online and that was a huge
00:25:11.480 learning and it was such a small thing
00:25:13.360 like I you know it I don't feel like oh
00:25:15.840 my God I can't believe I did that like
00:25:17.200 I'm honestly glad I did that to learn
00:25:18.720 like Never Tear someone down um but yeah
00:25:21.480 it was just that was probably a mistake
00:25:23.279 moment looking back what about something
00:25:25.760 that you're most proud of that you've
00:25:27.320 accomplished
00:25:29.200 um oh my gosh I am most proud of doing
00:25:33.120 commercials for television with paycom a
00:25:35.960 company does like payroll like HR
00:25:38.720 service and they reached out to me and
00:25:42.279 when I was like a Creator and they were
00:25:44.360 like we want to try to take Tik Tok to
00:25:46.600 like TV and we want to put you in a
00:25:49.480 commercial and I was just I was so
00:25:52.399 flattered and just it felt so out of my
00:25:55.000 league and it just like it was a 5day
00:25:57.360 shoot and a whole team and a whole crew
00:26:00.279 and like a 40 person production crew
00:26:02.480 that it was just me on the set there
00:26:04.520 were a few extras for some of the scenes
00:26:06.240 but we filmed like 20 commercials I was
00:26:08.919 just like crying after I was it was such
00:26:10.960 a moment of like I cannot believe like
00:26:12.640 when they were like that's a rap on
00:26:14.279 corpor Natalie and actually did that two
00:26:16.399 years in a row with them and the first
00:26:18.120 round of commercials played on like
00:26:20.399 every major sports like Network and
00:26:23.159 channel and I would I was at a sports
00:26:25.200 bar with friends and I am on the TV and
00:26:28.440 all my friends are like cheering for me
00:26:30.720 and it was just like such a moment where
00:26:32.480 I felt like almost like I've made it
00:26:35.039 like this is crazy like I could retire
00:26:36.840 and be like okay well I was on TV so
00:26:38.640 that was cool but yeah a lot of pinched
00:26:40.640 me moments and that was definitely one
00:26:42.039 of them yeah that's an amazing one so
00:26:44.880 some people are driven to have moments
00:26:47.039 like that where they can feel proud of
00:26:48.520 themselves some people are driven for
00:26:50.279 moments where they feel like they've
00:26:51.399 impacted somebody when you think about
00:26:53.520 what's motivating you to continue
00:26:56.080 growing your business and and to
00:26:57.919 continue putting yourself out there
00:26:59.279 because that's really what I find most
00:27:01.200 like I'm so in awe of people especially
00:27:03.200 you that can put yourself out there
00:27:05.480 every day and you've gotten over a hump
00:27:07.159 of caring of course you still care what
00:27:08.720 people think because everyone wants to
00:27:09.720 be like and everyone wants to care what
00:27:10.840 people everyone wants to feel like they
00:27:12.799 have a positive reputation but to be to
00:27:15.320 show up on social media and try new
00:27:17.520 things and continuously evolve is it's
00:27:20.120 really big I mean a lot of people don't
00:27:21.679 have that's that's the fear around that
00:27:24.120 stops a lot of people from even starting
00:27:26.039 yeah so I'm even if that's not super
00:27:28.840 hard for you anymore I am very curious
00:27:31.000 to hear about your motivations look like
00:27:34.080 to just keep going and keep building
00:27:36.720 grinding out the content yeah making an
00:27:38.679 impact and and growing a really
00:27:40.240 successful business like you're on an
00:27:42.080 awesome trajectory and so yeah I'm can
00:27:44.919 you just share a little bit about that
00:27:46.679 it's it's a great question what
00:27:47.760 motivates me to keep going I think what
00:27:49.440 I've recently done is start speaking at
00:27:51.320 conferences and meeting people and doing
00:27:54.120 almost like meet and greets and meeting
00:27:55.720 these mostly women or my followers like
00:27:57.760 95% women which I love it's much better
00:28:00.600 that way and getting to meet people and
00:28:03.320 hear their stories and hear that I've
00:28:05.200 changed their life in a way or brought
00:28:06.640 them Joy on their day-to-day is so
00:28:09.279 incredibly fulfilling and I think that
00:28:11.840 keeps me going to want to do more events
00:28:14.120 and just meet this community of awesome
00:28:17.000 women who support me and I want to
00:28:19.240 support them in that way so yeah it's
00:28:21.559 very uplifting that that's a great one
00:28:23.799 did you have anybody in your network or
00:28:27.640 Life Community friend group that was a
00:28:30.519 mentor through you for you through the
00:28:32.640 process of building a
00:28:34.799 brand and content creation and all of
00:28:38.120 that I love mentors I think people in
00:28:40.159 their careers now are obsessed with like
00:28:41.559 mentorship and like I'll have jenzy
00:28:43.720 people ask me like how can you be my
00:28:45.399 mentor how do you be my mentor it's like
00:28:47.120 I maybe but you have you know mentorship
00:28:50.000 it's not how it works you have to build
00:28:51.000 a relationship and then it grows from
00:28:52.640 there so two mentors I'll mention one is
00:28:55.799 Victoria Garrick who is one of my best
00:28:57.960 friends we were speaking about her
00:28:59.480 earlier she has always said you're so
00:29:02.559 funny you should go into content
00:29:03.960 creation and she's been doing it for way
00:29:07.039 longer than I have she started in
00:29:08.600 college making videos and she is someone
00:29:11.200 who just through this entire experience
00:29:13.760 we now do the exact same thing we make
00:29:15.640 videos online and she is could not be
00:29:19.039 more supportive of this you know career
00:29:21.720 path that I've taken and honestly
00:29:23.120 followed in her footsteps so she's just
00:29:25.440 a mentor in every way and in the
00:29:26.559 beginning she'd be like here's what I
00:29:27.760 think you should charge and talk about
00:29:29.039 rates and just these things that are
00:29:30.760 gate kept as gateless podcast would like
00:29:32.880 to you know talk about but she's been
00:29:35.159 great in that way and I'm just super
00:29:36.440 thankful to her and another tip is like
00:29:38.200 a mentor can be a friend or a peer a
00:29:40.440 mentor doesn't have to be someone older
00:29:41.960 and wiser than you it can be someone who
00:29:44.440 you just look up to in a way or one
00:29:46.320 aspect of their life so I think as women
00:29:48.919 and peers and friends especially at this
00:29:52.000 phase of life it's it's a lot easier
00:29:54.120 said than done to be like I will support
00:29:56.399 you in everything everything that you do
00:29:58.039 and be genuinely happy for your friends
00:30:00.080 and your co-workers and these women
00:30:01.640 around you and it's sad that's just the
00:30:03.880 reality but it is we're competitive and
00:30:06.320 things happen and it could go a lot of
00:30:08.720 different ways but with Victoria I'm so
00:30:10.440 thankful that she's always been so
00:30:12.120 uplifting and supportive of me basically
00:30:15.120 following her on her content creation
00:30:17.320 journey and following in her footsteps
00:30:19.760 and helping me with my rate card in my
00:30:22.080 Media Kit and what rates to charge and
00:30:24.440 how to talk to Brands and just helping
00:30:26.080 me navigate from the beginning so very
00:30:27.799 thankful to her for that my other Mentor
00:30:30.399 is actually someone from my first job at
00:30:32.000 deoe named Steve and Steve has supported
00:30:35.799 me in everything that I've done and is
00:30:37.720 still a mentor to this day even though
00:30:39.399 your advice when you're working as a
00:30:41.080 consultant at deoe versus an influencer
00:30:42.960 is slightly different but he's been able
00:30:44.360 to really apply it well he said to me
00:30:47.720 you if you want more money because I'm
00:30:49.840 of course as everyone does complaining
00:30:51.159 about their salary and wanting to get
00:30:52.720 paid more if you want more money of
00:30:54.399 course I have my 9 to5 but I also have
00:30:56.440 my 5 to9 which is slightly toxic with
00:30:59.279 working that many hours in the day but
00:31:01.279 it gave me a little bit of like hope
00:31:03.000 that I could do something outside of
00:31:05.000 this job that's seemingly all consuming
00:31:06.919 of my life I mean you do this outside of
00:31:10.000 your insanely professional amazing job
00:31:13.000 at bravado and so which bravado is no
00:31:17.120 brought to you by bravado brought to you
00:31:18.679 by bravado uh but I think it's really
00:31:20.639 cool now everyone's interested in doing
00:31:22.519 multiple things and wearing many hats
00:31:24.679 and Steve's been a huge Mentor in that
00:31:26.279 way for me sweet Steve Love Steve love
00:31:29.559 do we want to talk about bravado and
00:31:31.000 your work and how many hats that you
00:31:32.519 wear let not it's it's too I try not to
00:31:35.240 think about it too hard okay it becomes
00:31:37.080 and having a kid I mean like why am I
00:31:39.559 answering the question I I just don't I
00:31:42.519 don't think about how much it is very
00:31:44.480 often and I just think about why I'm
00:31:45.960 doing it honestly the only thing to stay
00:31:49.360 focused and like the what the impact I'm
00:31:51.519 trying to make so being The Savvy
00:31:53.399 content creator that you are curious
00:31:56.200 what trends
00:31:57.720 or evolution of the space you think that
00:32:00.320 we should look out for in 2024 for
00:32:03.919 influencer marketing content creation
00:32:06.840 just in general like what what's
00:32:08.799 happening now that maybe is different in
00:32:10.360 the past or how people are using their
00:32:12.760 platforms differently yeah anything that
00:32:15.120 comes to mind things change constantly
00:32:16.679 it's hard to keep up and with every new
00:32:18.559 platform and where should I spend my
00:32:20.279 time and put my content um one thing
00:32:22.799 that I'm just noticing in general and I
00:32:24.240 don't know if you feel the same way is
00:32:25.600 like everyone is a creator there's no
00:32:28.399 when I'm scrolling my Tik Tok page I see
00:32:29.799 a new face with every swipe that I
00:32:32.200 scroll and so knowing that and knowing
00:32:34.799 that people are I feel like a year ago
00:32:36.720 posting on Tik Tok was so cringe and now
00:32:39.440 everyone's posting on Tik Tok and just
00:32:41.080 giving it a try and like trying to edit
00:32:42.799 a video and get it out there not
00:32:44.679 everyone but if you're listening to this
00:32:46.840 podcast and you're thinking about trying
00:32:48.960 content creation know that the barriers
00:32:51.679 to entry have never been lower it's so
00:32:53.559 easy to download cap cut or a similar
00:32:55.600 editing software and and try to post a
00:32:58.279 get ready with me or a day in my life or
00:33:00.039 just anything you know it's it's try it
00:33:03.519 now and get in while you can um because
00:33:05.760 you'll regret not doing it if you've if
00:33:07.639 you've wanted to um I'm also seeing
00:33:10.320 obviously AI have you heard of it it's
00:33:12.080 like a hot kind of a hot Buton thing a
00:33:13.840 couple people are talking about it I've
00:33:15.480 always been very anti- embracing it I'm
00:33:17.679 like AI is not funny I don't I I know
00:33:20.159 how to do things the way I do that and I
00:33:22.720 think whether it's in your job now or
00:33:25.679 with content creation embracing AI is
00:33:28.279 just smart you you don't want to be the
00:33:30.360 the mom who doesn't understand Instagram
00:33:32.880 and the cooworker who's just anti all of
00:33:35.519 that Tech if you use it and embrace it
00:33:37.080 and get fluent in that language you'll
00:33:39.279 be better equipped in the future and so
00:33:41.039 for Content I use it for Thought
00:33:42.760 starters I think only certain versions
00:33:45.720 know who corer Natalie is but more so
00:33:47.880 just I I did like a bit on a conspiracy
00:33:50.320 theorist and I was like what are some
00:33:52.399 conspiracy theories and just trying to
00:33:54.279 like get sort of that creative juices
00:33:56.240 flowing is very helpful and so you can
00:33:58.840 use it to automate subtitles and things
00:34:01.320 just simple little things to help
00:34:03.559 especially if you're starting your
00:34:04.519 content creation Journey alongside a
00:34:06.279 full-time job it's so helpful to to why
00:34:08.679 not use it yeah so those are two trends
00:34:10.639 that I'm noticing now what about anti-
00:34:13.280 gatekeeping advice you talked about how
00:34:15.000 Vic was so helpful to you in just
00:34:16.359 sharing the Playbook of how you can
00:34:18.520 negotiate rates and put together a Media
00:34:21.040 Kit and all these things that maybe
00:34:22.159 wouldn't know how to do for our
00:34:24.440 listeners people that might be
00:34:26.280 considering
00:34:27.399 taking the leap and just starting they
00:34:29.280 they've got something inside of them
00:34:30.239 they're funny they've got a Miss they're
00:34:31.760 like Mission driven in some way whatever
00:34:33.320 it is um they want to start creating
00:34:36.760 content and they probably maybe they do
00:34:40.918 maybe they don't have a Vic in their
00:34:42.480 life what type of advice would you give
00:34:44.839 to them maybe something that you wish
00:34:46.159 you knew at the very beginning that
00:34:47.800 would have helped you move faster or
00:34:49.599 avoid mistakes that you can share yeah I
00:34:52.159 love this question so first I'll say
00:34:54.239 just having done it all myself I think
00:34:56.359 one if you're you're listening and you
00:34:57.960 want to start content you can do it
00:34:59.119 yourself especially in the beginning and
00:35:00.400 you should do it yourself right because
00:35:01.599 you want to learn and just get a taste
00:35:03.280 for what this is like if you start
00:35:05.160 growing a following I think the
00:35:06.520 definition of a micro influencer now is
00:35:08.079 like 5,000 followers like it can be very
00:35:10.599 small and you will be reached out to by
00:35:13.480 Brands when you do know that gifting is
00:35:17.400 not a form of payment you should be
00:35:19.920 getting paid to promote a product no
00:35:22.280 matter how big or small you are and if
00:35:24.599 you're giving your rates and the brands
00:35:26.440 are agreeing immediately your rates are
00:35:29.119 too low yeah so always shoot for the
00:35:31.760 stars you know charge higher and the
00:35:35.520 worst thing they can say is no and
00:35:36.880 they'll counter and give a different
00:35:38.119 number but really just sell yourself and
00:35:40.520 and don't sell yourself short that's
00:35:42.160 great that's a really good one how do
00:35:43.720 you defend maybe I'm getting too
00:35:45.680 detailed but how do you defend a rate is
00:35:47.680 it based on Impressions or followers or
00:35:51.319 your alignment with a brand like how
00:35:53.119 should somebody think about when they do
00:35:55.040 set a rate defending it to a brand if
00:35:57.359 they get pushed back yeah that's a great
00:35:59.079 question so I think for me I talked
00:36:01.440 about the media kit and here's another
00:36:03.079 just tip I would build kind of your
00:36:05.119 story and show your following for me
00:36:07.520 it's largely women which is really great
00:36:10.200 for Brands because women buy and women
00:36:12.319 are shopping on Instagram and Tik Tok
00:36:14.040 and willing to put that credit card down
00:36:15.720 and make a purchase uh additionally my
00:36:18.960 followers are like Millennials and
00:36:20.400 people who are kind of affiliated with a
00:36:22.560 corporate space and have money and
00:36:24.359 buying power to make these purchasing
00:36:26.280 decisions
00:36:27.319 so in my Media Kit I sort of tell this
00:36:29.040 story and I'm like hey Dell why should
00:36:31.079 you work with me because this is your
00:36:33.160 core audience this is who will purchase
00:36:35.760 a Dell will get the option to get a Mac
00:36:37.480 or a PC in their you know job offering
00:36:40.880 and choose aell if corpor Natalie has a
00:36:42.920 dell and that's like a very powerful
00:36:44.880 decision and very important for you as a
00:36:46.560 business and so showing how you align
00:36:49.280 with the brand is super important and
00:36:51.920 knowing that you tell a unique story
00:36:53.839 that another Creator who's doing similar
00:36:55.800 get ready with me is can't tell finding
00:36:58.200 that kind of specific Niche that you
00:37:00.680 have is very important yeah that's
00:37:03.119 that's a great one where can everybody
00:37:05.160 follow you if they don't already oh my
00:37:07.359 gosh and find the new pod podcast okay
00:37:10.319 corporate Natalie on all accounts Tik
00:37:12.240 Tok Instagram YouTube uh LinkedIn if
00:37:15.640 you're curious I also post content on
00:37:17.040 LinkedIn a little bit long form kind of
00:37:18.800 writing stuff also the podcast is called
00:37:21.440 demoted and you can find demoted podcast
00:37:25.119 on across socials as well you can watch
00:37:28.040 the podcast on YouTube you can listen
00:37:29.680 you can listen on everything listen on
00:37:31.400 everything and I'd love for you to
00:37:33.040 listen and follow along On my journey
00:37:34.880 love that well thank you for the
00:37:36.880 thoughtful responses I think that this
00:37:38.800 is so it's it's a cool opportunity to
00:37:41.680 get to understand the Savvy smart
00:37:43.560 businesswoman behind the brand that
00:37:45.319 people see on social so thank you for
00:37:47.920 being here and thanks for sharing such
00:37:49.319 honest and thoughtful answers I really
00:37:50.680 appreciate it thank you so much thank
00:37:52.319 you for being such a great interviewer I
00:37:54.240 appreciate it really fun this was
00:37:55.800 awesome are you are you somebody that
00:37:57.200 loves to listen to podcast learn and
00:38:00.599 consume knowledge in general but maybe
00:38:03.640 you find the process of picking those
00:38:05.880 episodes that are really value packed
00:38:07.720 and worth your time challenging am I
00:38:09.680 right you're busy I get it if that's the
00:38:12.720 case the pod squad is for you every
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00:38:28.839 consume the knowledge quickly even if
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00:38:45.000 forward to this every single week and it
00:38:47.000 will just be your listening cue until
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00:38:55.520 enjoy
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00:39:06.680 n