Masters In Real Estate

Jeff Jackson: Founder of Visionary Homes

Tanner Webster

Summary
In this conversation, Jeff Jackson shares his journey from custom home building to leading a production home building company. He discusses the challenges faced during the 2008 housing crisis, the importance of partnerships for growth, and the strategies employed for land banking and financial management. Jackson emphasizes the need for long-term planning and adaptability in the current market, while also addressing the competition with larger builders and the future of home building, particularly in terms of affordability and public perception.

Chapters
00:00 Navigating Impact Fees and Permits
00:14 Transitioning from Custom to Production Home Building
03:21 The Importance of Craftsmanship in Home Building
06:15 Scaling the Business: From Custom Homes to Larger Projects
09:19 Partnerships and Capital: The Role of Blue Diamond Capital
12:14 Land Banking Strategies and Market Adaptation
15:11 Entitlement Processes and City Relations
18:20 Long-Term Planning and Inventory Management
21:08 Market Competition and Pricing Strategies
24:02 Exploring Build-for-Rent Opportunities
28:30 Navigating Institutional Investor Relationships
32:35 Evaluating Home Builder Valuation
36:23 Land Banking Strategies and Risks
38:24 Collaboration with Builders for Better Outcomes
44:17 The Role of Land Banks in Development
46:06 Competing as a Small Builder
52:22 Differentiating in a Competitive Market
56:51 Future of Home Building and Affordability
59:36 Public Perception and Zoning Challenges