2 Pizza Marketing

Developing Positioning for Growing Brands with Jon Itkin (In the Kitchen)

January 15, 2024 2 Pizza Marketers Season 3 Episode 12
Developing Positioning for Growing Brands with Jon Itkin (In the Kitchen)
2 Pizza Marketing
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2 Pizza Marketing
Developing Positioning for Growing Brands with Jon Itkin (In the Kitchen)
Jan 15, 2024 Season 3 Episode 12
2 Pizza Marketers

Begin your New Year 2024 with excellent positioning and messaging, thanks to the amazing ideas from Jon Itkin, Principal of In The Kitchen: an agency for high-growth startups looking to find their groove and connect with customers.    

He and host Melissa Moody chat about: 

  • The fundamentals of positioning for fast growing tech companies (and everyone else too)
  • The concept of "advantage stacking"
  • How to find balance between brand and product marketing
  • How to build a customer journey model
  • The wins that can be found by talking with HAPPY customers

Learn more about Nut Tree: https://nuttr.ee/

Support the Show.

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Show Notes

Begin your New Year 2024 with excellent positioning and messaging, thanks to the amazing ideas from Jon Itkin, Principal of In The Kitchen: an agency for high-growth startups looking to find their groove and connect with customers.    

He and host Melissa Moody chat about: 

  • The fundamentals of positioning for fast growing tech companies (and everyone else too)
  • The concept of "advantage stacking"
  • How to find balance between brand and product marketing
  • How to build a customer journey model
  • The wins that can be found by talking with HAPPY customers

Learn more about Nut Tree: https://nuttr.ee/

Support the Show.