Marketing Through the Pre-Product Stage and Beyond with JK Sparks (AudiencePlus)

Hear from Head of Marketing at AudiencePlus, JK Sparks, on both the mental and tactical sides of marketing that he's dealt with as a high-growth marketer. He and host Melissa Moody dive into topics including: 

• His work at AudiencePlus on the innovative event Goldenhour
• His newsletter The Lonely Marketer: on the emotional and tangible struggles of being a solo marketer
• How to market a product when you're pre-product... and drawing inspiration from B2C 
• The power of a strong POV and an owned audience
• Why activation areas > booths at any event
• How to identify strong leadership in early stage companies

Bonus shout-outs to: 

• Exit Five and their upcoming event, built on the strength of an engaged audience.
• The sharing of "Exactly how long until LinkedIn kicks you off a LinkedIn Live event...???"
• The upcoming documentary that features the Making of Goldenhour

Links:

• AudiencePlus
• JK on LinkedIN

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