The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand in today's attention economy.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in mastering influence psychology and growing your business. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
The Beauty of Influence
Social media burnout? Grow your business with Profitable Engagement instead.
In this episode, I talk about my experience of leveraging the power of 'Profitable Engagement,' a unique social media strategy that focuses on authentic and genuine connection-building, versus getting burnt out and overwhelmed from the never ending "post more content" hamster wheel.
I've applied this strategy to my own businesses and our social media clients for 5 years. I talk about how it transformed my follower base into a community of brand believers, leading to better visibility and growth. The "secret" is in the power of building real human connections and creating relationships with customers, moving away from chasing algorithms on social media platforms.
Learn more about The Power of Profitable Engagement Masterclass here.
What you'll hear on the show:
00:42 The Importance of Taking Control of Your Business
02:44 The Story of Vacay Beauty
05:05 Introduction to Profitable Engagement
07:07 The Power of Building Genuine Connections
07:36 The Importance of Community in Branding
20:23 The Impact of Profitable Engagement on Business
21:41 How to Start with Profitable Engagement
Free Resources:
- The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
