The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
Welcome to The Beauty of Influence, the podcast where we explore how Influence Psychology shapes the best brands, the most effective marketing and the mindsets of inspiring founders.
I’m Sasha Fedunchak—business growth advisor, marketing expert, former beauty business owner, and your no-BS Slavic sister in growing your brand. After 15+ years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
The Beauty of Influence | Brand & Marketing Strategy for Small Businesses
How to make selling easier: Make content that speaks to your customer
In this episode, Sasha addresses a listener's question about how to reach customers in a more direct and meaningful way.
You’ll learn actionable tips for quick and effective market research, learning to speak the customer's language, and uncovering their deeper needs and wants.
Sasha provides examples from different industries (spray tanning, brand photography, and dentistry) demonstrating how businesses can make their customers feel seen and heard, and subsequently build trust.
Sasha encourages listeners to use features like Instagram polls, email feedback, and direct Q&A with clients to gather crucial information about their experiences and aspirations.
What you’ll hear:
00:00 Introduction and Listener's Question
01:24 The Challenge of Speaking Directly to Your Customer
04:15 How to Get Information from Your Customers
10:11 Examples of Speaking Directly to Your Customers
Free Resources:
- Is your business BUILT TO OWN? Take the free quiz and find out if you're building an asset, or just operating a 24/7 job. Plus, get actionable insights to start shifting from founder-operator to founder-owner.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
