The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand in today's attention economy.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in mastering influence psychology and growing your business. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
The Beauty of Influence
Using Instagram Stories to Connect with Dream Customers
In this episode of Daring Made, Sasha shares actionable advice on engaging profitably on Instagram in the Stories. Sasha emphasizes the importance of community over content and introduces the concept of 'profitable engagement,' a strategy to algorithm-proof business growth online.
Rather than creating more content, the emphasis is placed on outbound engagement, particularly through Instagram Stories, to build connections and community. Tips on how to effectively engage with potential customers and partners' stories are shared, advocating for authentic interactions rather than sales-oriented messages. The episode illustrates the success of this approach with a personal anecdote about how it led to a significant client acquisition.
Start Profitable Engagement on your own Instagram account and connect with dream customers within DAYS with an algorithm-proof approach to growing your business:
www.daringmade.com/profitable-engagement
00:22 Understanding Profitable Engagement
04:15 The Power of Instagram Stories
05:37 Building Connections through Stories
08:19 The Impact of Genuine Engagement
11:04 The Power of Community and Networking
12:57 Engaging with Stories: Practical Tips
Free Resources:
- The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
