The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand in today's attention economy.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in mastering influence psychology and growing your business. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
The Beauty of Influence
My BEST and WORST business investments in 2023
In this episode, Sasha shares a comprehensive review of the investments made in the previous year that significantly impacted her business.
Highlighted are some of the best investments, including legal templates, SEO overhaul services, and the paid version of ChatGPT, which have all contributed to accelerating business operations and safeguarding the business legally.
Check out some of the female founded businesses Sasha recommends:
Sasha also praises the benefits of sticking with reliable programs like HoneyBook, Notion, Planoly, Flodesk, and ShowIt, emphasizing the importance of consistency in tools to facilitate swift business processes. Snag all of these tools at a discount here: www.daringmade.com/free
On the flip side, Sasha discusses the lessons learned from not-so-great investments, including hiring mismatches, spending on an email marketing program that offered little new value, and paying for business advice that did not align with her needs or values.
The episode is a candid reflection on the importance of trusting oneself, understanding one's business needs, and being discerning about where to invest time and money for the greatest impact on business growth.
What You’ll Hear:
00:43 Best Business Investments of 2023
00:58 The Power of Legal Templates
02:59 The Impact of SEO on Business
04:11 Leveraging ChatGPT for Business
07:21 The Importance of Professional Photoshoots
09:13 The Role of Business Tools and Programs
13:43 Worst Business Investments of 2023
13:54 The Cost of Hiring the Wrong Team Members
16:22 The Pitfalls of Overpriced Programs
21:54 The Importance of Trusting Yourself
Free Resources:
- The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
