The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand in today's attention economy.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in mastering influence psychology and growing your business. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
The Beauty of Influence
The HAM + Cheese Method for Predictable Revenue + Rest in Your Business (030)
In the first mini masterclass of season two, host Sasha introduces the 'HAM and Cheese' method to manage business seasonality and stabilize revenue.
Sasha explains how to predict and plan for varying business months by understanding fixed and variable costs. Through this metaphor, she advises entrepreneurs to push hard during 'HAM' months while allowing for flexibility during 'Swiss cheese' months with natural gaps.
This approach helps entrepreneurs align their revenue goals with personal well-being, avoiding burnout, and creating a well-oiled business machine.
Sasha also highlights the importance of working with financial experts like Daring Haus CFO Mike Farneti to model and predict finances effectively.
What You’ll Hear:
00:27 What is the Ham and Cheese Method
02:44 Applying Ham and Cheese to Business Planning
10:46 Predicting Revenue, Enjoying More Rest
16:54 The Power of Your Money Mindset
Book a FREE 30-min consultation with Daring Haus CFO Mike Farneti:
https://daringhaus.hbportal.co/schedule/66439bbbf4a90a00256ec89c
Free Resources:
- The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
