The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand in today's attention economy.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in mastering influence psychology and growing your business. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
The Beauty of Influence
SEO for Small Businesses with Caitlin Christensen (031)
In this episode of Daring Made, Sasha brings on Caitlin Christensen of Creative SEO Coach, a trusted SEO expert, to discuss the intricacies of Search Engine Optimization (SEO).
Caitlin shares her journey of transitioning from graphic design to becoming an SEO specialist, particularly for the Showit platform, and how she identified gaps in the market.
The conversation delves into the importance of SEO, common misconceptions, and practical advice to help businesses use SEO effectively. Caitlin highlights the significance of backlinks, technical SEO, and ongoing content updates.
The episode also introduces Caitlin’s Blogging 101 course and the 7-Day SEO Intensive service, designed to set up businesses for long-term SEO success.
Connect with Caitlin:
Instagram: @creative_seo_coach
Website: https://creativeseocoach.com/
Get $50 off Caitlin’s SEO course with the code “Blogging50”: https://creativeseocoach.com/blogging-101
Let's create your website: https://daringhaus.com
What You’ll Hear:
01:02 Caitlin's Journey into SEO
07:42 Understanding SEO Basics
18:26 SEO Strategies and Best Practices
28:59 The Role of Backlinks in SEO
37:04 SEO as a Long-Term Investment
41:05 The Value of Blogging for SEO
52:01 The 7-Day SEO Intensive
Free Resources:
- The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
