The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand in today's attention economy.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in mastering influence psychology and growing your business. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
The Beauty of Influence
Plan Your 2025 Marketing Calendar in 20 Minutes (Ep. 44)
In this episode of Daring Made, I’m excited to delve into planning a 2025 marketing calendar in just 20 minutes. The episode was inspired by my upcoming presentation for The Carolina Collective's 2025 Annual Planning Workshop.
Be sure to have a notebook handy as you’ll be guided through selecting an anchor channel, setting quarterly goals, and creating a simple content ecosystem. The episode wraps up with tips for building monthly habits to stay consistent.
Tune in for practical, actionable advice on achieving marketing success with clarity, consistency, and commitment.
What You’ll Hear Inside:
00:26 Overview of the Marketing Calendar Workshop
02:44 Choosing Your Anchor Channel
05:02 Planning Quarterly Marketing Goals
07:45 Creating a Simple Content Ecosystem
09:26 Committing to the Calendar
12:08 Building Monthly Habits for Consistency
14:40 Final Thoughts and Encouragement
Free Resources:
- The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
