The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand in today's attention economy.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in mastering influence psychology and growing your business. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
The Beauty of Influence
Fierce 5: Brand excellence starts with your website
In this episode, I’m getting real about the importance of creating a customer experience that aligns with your brand promises. Using an engaging analogy about a million-dollar watch, I share how the setting and presentation of your product can drastically alter customer perception.
Regardless of your business type, your website serves as your digital storefront and should reflect the value and experience you want to provide.
Don’t miss my insights on enhancing your digital presence to build trust and improve customer engagement. Tune in to get actionable tips on transforming your website into a key player in your business success.
What You’ll Hear:
00:21 The Luxury Experience Analogy
04:26 Applying the Analogy to Your Business
05:04 The Importance of a Digital Storefront
07:52 Real-World Example: Luxury Hair Salon
Free Resources:
- The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
