The Beauty of Influence
Welcome to The Beauty of Influence, the podcast where we cut through the fluff, ditch the clichés, and get real about what it takes to grow a brand in today's attention economy.
I’m Sasha Fedunchak—marketing maven, serial founder, former beauty business owner, and your no-BS big sister in mastering influence psychology and growing your business. After 15 years in marketing and working with hundreds of businesses like yours, I know the ins and outs of building influence that lasts.
This show will help you make marketing intuitive, influence irresistible, and growth inevitable for your business. Expect mini masterclasses packed with actionable takeaways, juicy insights into mindset and leadership, and honest accounts from founders building their legacies.
If you’re ready for bold advice, edgy strategies, and real-talk inspiration to elevate your brand and leave your mark, this is the place for you.
The Beauty of Influence
The Art of Reinvention: Celebrity Esthetician Morgan Rackley on Building a Successful Beauty Career
In this episode, we're thrilled to welcome Morgan Rackley, the multi-talented Celebrity Esthetician and founder of Morgan Rackley Skin Care. With over 15 years in the beauty industry, Morgan has collaborated with renowned brands and been featured in top publications like Harper's Bazaar and Elle Magazine. Our conversation dives into Morgan's journey, from starting in her mom's hair salon to becoming a successful skincare expert with a packed clientele. She shares valuable insights about the importance of customer service, asking for opportunities, and setting up your business around your desired lifestyle. This episode is packed with inspiration for beautypreneurs looking to build their business authentically and successfully.
Connect with Morgan:
Find her on Instagram - @morganrackleyskincare
Check out her website - morganrackley.com
What You’ll Hear:
00:24 Meet Morgan Rackley: A Beauty Industry Pioneer
01:42 Morgan's Journey: From Shampoo Girl to Lash Entrepreneur
09:27 The ADHD Factor: Managing Multiple Passions
18:38 The Power of a Strong 'Why' in Business
20:07 Embracing Change and Overcoming Judgment
25:11 Building a Successful Skincare Business
25:46 The Power of Asking and Ambassadorships
29:00 Customer Service and Client Retention
31:22 Balancing Business and Lifestyle
Free Resources:
- The Business Vitals Signs Quiz: A FREE quiz that will give you a personalized pulse-check on how healthy and aligned your business is, PLUS a free download that covers your answers in depth and gives you actionable steps to make your business healthier.
- Market Your Reputation Masterclass: Learn how to leverage what OTHER people are saying about you to book your services and sell out your products.
- Understand, Control and Grow Cashflow Masterclass: Daring Haus CFO Mike (my hubby!) put together an easy-to-understand masterclass on cash - because really, we all need to know our numbers to grow our businesses.
Connect with Sasha:
- Hang out with Sasha on Instagram and TikTok
- Work 1:1 with Sasha: sashafedunchak.com
- Follow Daring Haus on Instagram and TikTok
- Work with Daring Haus: daringhaus.com
