SKUFood Recipes for Success
The food and beverage industry impacts everyone. There is always something happening that impacts producers, processors, distributors, retailers and consumers. SKUFood Recipes for Success podcast tells the story of what is happening and why.
Our guests will be people from one end of the value chain to the other. We will discuss what they are working on and how it impacts the store shelf and what goes into the shopping cart. People want to know more about the food and beverage products they take home to share with family and friends.
Host Peter Chapman has worked in this industry for his entire career. A high school job in retail evolved into 20 years with Canada’s largest food retailer where Peter worked in marketing and advertising and merchandising. After leaving Loblaw, Peter has worked with producers and processors from coast to coast to get their products on the shelf and into the shopping cart.
SKUFood Recipes for Success
S01 E34 Beyond Borders: The Art of Global Brand Expansion
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In this episode of SKUFood Recipes for Success, we sit down with Jennifer Frame, a marketing and innovation strategist with more than 18 years of experience across retail, FMCG, luxury, and technology in both Canada and Europe.
Originally from Nova Scotia and now based in Geneva, Switzerland, Jennifer has built a career helping brands sharpen their positioning, clarify their growth strategy, and expand with confidence. Her experience spans global leaders like Procter & Gamble and Manor AG, as well as high-growth startups, giving her a unique perspective on what it truly takes to scale across markets.
As Co-Founder of Seajai Collective, Jennifer now helps Canadian companies enter the European market while supporting European businesses in expanding internationally. Her work focuses on strengthening brand, marketing, and commercial fundamentals before chasing growth. In our conversation, we explore what brands often overlook when entering new regions, the cultural and commercial nuances of European markets, and why successful expansion starts with strategic clarity, not just ambition.
This episode is a must-listen for founders and food brands considering export, international partnerships, or scaling beyond their home market — and for anyone who believes growth should be intentional, strategic, and built to last.
If you’d like to connect with Jennifer, reach out via LinkedIn: https://www.linkedin.com/in/jennifer-frame-327b273b/, or at jennifer@jenniferframe.com.
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If you would like to be on the show, send us an email :
peter@skufood.com or susan@skufood.com
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Thanks for listening!