
Don Norman
Don Norman is Distinguished Professor (emeritus), Founder and first Director of the Design Lab at the University of California, San Diego. He has been a Vice President of Advanced Technology at Apple and an executive at HP. He is co-founder of the Nielsen Norman group, a member of the National Academy of Engineering, fellow of numerous societies with honorary degrees from Delft, Padua, and San Marino. He has published 21 books translated into over 20 languages including Emotional Design and Design of Everyday Things. His latest book is “Design for a Better World: Meaningful, Sustainable, Humanity Centered.”