E-Commerce Speaks - with ROI Hunter

Data is the New Gold - with Mike Pruchnicki

January 12, 2024 Sam Kellett Season 1 Episode 2
Data is the New Gold - with Mike Pruchnicki
E-Commerce Speaks - with ROI Hunter
More Info
E-Commerce Speaks - with ROI Hunter
Data is the New Gold - with Mike Pruchnicki
Jan 12, 2024 Season 1 Episode 2
Sam Kellett

In this episode of E-Commerce Speaks, we talk with Mike Pruchnicki, former Performance Marketing Lead at The Razor Group, and previously, Head of Paid Social at eObuwie (now called Modivo). Our discussion ranges from the challenges of managing numerous ad accounts for numerous storefronts, through how Mike helped to scale monthly spend from five to seven figures.

We also discuss:

  • The importance of cleaning up your data
  • CAPI and the iOS14 update
  • Advice for e-commerce retailers today
Show Notes

In this episode of E-Commerce Speaks, we talk with Mike Pruchnicki, former Performance Marketing Lead at The Razor Group, and previously, Head of Paid Social at eObuwie (now called Modivo). Our discussion ranges from the challenges of managing numerous ad accounts for numerous storefronts, through how Mike helped to scale monthly spend from five to seven figures.

We also discuss:

  • The importance of cleaning up your data
  • CAPI and the iOS14 update
  • Advice for e-commerce retailers today