Social Media Evolution - with Gianni Casagrande

In this episode of E-Commerce Speaks, we talk with Gianni Casagrande, Managing Director of the digital agency FUTCOM Group, about how social media has evolved for e-commerce over the past five years, as well as his work with multiple major e-commerce retailers, including the Frasers Group, Moda in Pelle, Police and more.

We also discuss:

• The industry’s shift toward a profitability focus, and how retailers can optimize their feed and more
• How Meta’s algorithm might promote something unexpected from your inventory
• Advice for e-commerce retailers today