Efficiency is Key - with Andy Culligan

In this episode of E-Commerce Speaks, we talk with Andy Culligan, fractional CMO for a number of companies, and founder of AndyCulligan.com

We discuss what’s involved in being a fractional CMO, and the trend toward fractional C-level positions that has emerged over the past few years.

Discussions also include:

• Why a mid-market-level tool may serve your e-commerce company better than an enterprise-level tool
• How being a LinkedIn influencer can help your personal brand
• Focusing on efficiency and sustaining the right ratio of Customer Lifetime Value to Customer Acquisition Cost