In this episode of E-Commerce Speaks, we talk with Josh Little, Head of Social for Incubeta. We get into a discussion of the benefits of collaboration, whether it be multiple teams working on one campaign, or several departments putting together an overall strategy.
We also discuss:
- Proving value with Advantage+ Shopping and Performance Max
- Using data to create more complex campaigns
- Advice for e-commerce retailers today
…and more!
In this episode of E-Commerce Speaks, we talk with Josh Little, Head of Social for Incubeta. We get into a discussion of the benefits of collaboration, whether it be multiple teams working on one campaign, or several departments putting together an overall strategy.
We also discuss:
- Proving value with Advantage+ Shopping and Performance Max
- Using data to create more complex campaigns
- Advice for e-commerce retailers today
…and more!