TALK MIDLAND w/ Logan Richetti
A podcast with a mission to promote small businesses in the Midland, Michigan community. The show is hosted by Logan Richetti, the managing broker of Modern Realty, the largest real estate brokerage in Midland. He has a passion for supporting small business leaders in our area, and this podcast is a spotlight for their stories. Follow along to learn more as we #talkmidland.
TALK MIDLAND w/ Logan Richetti
SEO, Apps & Startups: Andrew Lay on Growing Small Businesses in the Digital Age | #57
Logan Richetti sits down with Andrew Lay, founder of Hierographx, to unpack his journey from building risky, investor-backed apps to launching a full-service digital agency. Andrew shares what he learned from early pivots, the realities of app development, and the hidden costs that most entrepreneurs overlook.
They also dive into how small businesses can compete in today’s digital world with better websites, smarter SEO, and the power of user testing. From practical tips on boosting online visibility to stories of client success, this conversation is packed with insights for business owners, startup founders, and anyone looking to grow through technology.
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