TALK MIDLAND w/ Logan Richetti
A podcast with a mission to promote small businesses in the Midland, Michigan community. The show is hosted by Logan Richetti, the managing broker of Modern Realty, the largest real estate brokerage in Midland. He has a passion for supporting small business leaders in our area, and this podcast is a spotlight for their stories. Follow along to learn more as we #talkmidland.
TALK MIDLAND w/ Logan Richetti
Addiction to innovation — how one Midland mom turned rock bottom into patents, prototypes, and a million-view TikTok | #63
Logan Richetti sits down with Carrie Everett — owner of Midland’s award-winning C&A Servicez and the inventor behind the brand-new Safiee cleaning tool container. Carrie shares the full journey: the light-bulb moment while scrubbing a toilet, the prototype built by SVSU’s innovation lab, navigating patent decisions, finding local support through CMURC and the Midland Business Alliance, and her bold vision to take Safiee to market. Her story reveals the gritty, behind-the-scenes reality of turning an idea into a patented product — all while juggling business, motherhood, and sheer determination.
But Carrie's entrepreneurial story is only half of her truth. She opens up about addiction, recovery, rebuilding her self-worth, and the unshakable mindset that fuels her today. From being denied a gas station job due to her past to becoming Midland’s top-rated cleaning company and building a viral TikTok presence, Carrie explains how she transformed the same energy that once fed her addiction into a force for creation, action, and impact. This episode is raw, inspiring, and a reminder that the next big idea can be born anywhere — even bent over a toilet with a scrub daddy in hand.
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