Healing Faster with Fewer Visits: A New Approach to Physical Therapy in Midland | #67

 Most people believe insurance exists to make healthcare better.
 What they don’t realize is that it often decides how much care they’re allowed to receive.Today’s conversation isn’t about attacking insurance — it’s about understanding how insurance-based physical therapy and cash-pay physical therapy create two very different patient experiences.

Logan Richetti sits down with Kristie Mulder, owner of Firm Foundation Physical Therapy, to unpack how cash-based physical therapy works — and why it’s becoming a powerful alternative to traditional insurance-based care. Christy explains how insurance restrictions can limit visits, exercises, and even outcomes, while her model allows patients to receive one-on-one care, consistent treatment, and a fully customized plan focused on getting better — not billing more.

They dive deep into common issues like low back pain, bulging discs, postpartum recovery, and pelvic floor therapy, breaking down complex concepts like breathing mechanics, core stability, and why many people suffer for years when early intervention could have made all the difference. From faster recovery and fewer visits to direct access without a prescription, this conversation is a must-listen for anyone navigating pain, rehab, or wondering if there’s a better way to heal.

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