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Gone are the days of guilt-driven appeals and false urgency in nonprofit marketing. In 2025, we are embracing trauma-informed storytelling that empowers, not exploits. In this episode, we unpack why ethical calls to action matter and how they can inspire meaningful engagement without manipulating emotions.

We explore the harm caused by donor saviorism, shame-based giving, and misleading urgency—and offer practical ways to reframe your nonprofit’s messaging to honor the agency of your community while building authentic donor relationships. It’s time to rethink outdated CTAs and invite people into a movement, not a rescue mission.

About Host Maria Bryan

Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master’s Degree in Public Administration, a Bachelor’s Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place.

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