Jess Parmar | The Property People | 70% Science, 30% Art | A Blueprint for Impactful Leadership

In this powerful episode of Beyond Four Walls, host Jodie Fraser sits down with the inspiring Jess Parmar — a woman who has not only led major property and hospitality brands across the globe but has done so with heart, humanity, and an unwavering commitment to creating communities that feel as good as they function.

With over 20 years of experience working with FTSE 250 organisations including Hilton Worldwide and Regus, Jess brings a refreshing and deeply intentional perspective on what it means to lead, grow, and leave a legacy in the property world. She shares her philosophy of “70% science, 30% art,” exploring how data and human connection can work in harmony to deliver exceptional resident experiences.

But this episode goes far beyond professional insight. Jess opens up about her personal journey with IVF, the challenges of managing fertility treatment while navigating leadership roles, and why wellbeing must be at the heart of how we build — buildings, businesses, and lives.

What We Cover:

• Jess’s global career journey and lessons from Hilton & Regus
• Her philosophy: the balance of science and art in leadership
• Misconceptions about the property industry
• What true community-building looks like in practice
• Jess’s personal IVF story and its impact on her career
• How the industry can better support wellbeing and mental health
• The role of empathy in driving growth and innovation
• Advice for those building a purpose-led career in property

Connect with Jess Parmar:
🔗 Jess Parmar FTPI LLB | LinkedIn

Connect with Jodie Fraser & Beyond Four Walls:

📺 YouTube: Beyond Four Walls - With Jodie Fraser - YouTube
📲 LinkedIn: Jodie Fraser BA(Hons) FTPI AssocRICS FIoL | LinkedIn

Thank you so much for listening to Beyond Four Walls. If you’ve been inspired by today’s conversation and you’d like to share your own story, I’d love to hear from you. You can reach me directly at jodie@jodiefraser.com if you’d like to be a guest on the podcast.

I’d also like to say a special thank you to my podcast producer, Shirley Ludford, at Swindon 105.5 – Swindon’s award-winning community radio station. It’s run by an incredible team of volunteers who are passionate about giving a voice to the local community. You can find out more about the station at www.swindon1055.co.uk

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