110 - Don't Overthink Document: How to Turn Your Everyday Life Into Video Content

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
110 - Don't Overthink Document: How to Turn Your Everyday Life Into Video Content
Sep 18, 2025
Annette Richmond, MA

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Staying consistent with video can be a challenge. Particularly on days when you're not camera-ready, don't have any time, or are just not in the mood.

In this episode, I share how to shift the way you think about video creation from performance to documentation. This means capturing real moments through B-roll footage and using templates to streamline the video creation process.

Top Takeaways
🔹Most people treat video like a performance
🔹Documenting captures what's already happening
🔹B-roll footage is perfect for everyday moments
🔹Templates can save time creating polished videos
🔹Using templates isn't cheating; it's smart
🔹Documenting can take the fear out of recording video
🔹People want real moments, not perfection
🔹Planning helps eliminate "what do I post?"
🔹Start building a B-roll library today

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.

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If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!

Go to ContentMarketingSchool.org/5stepvideo


➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

💙 Find me on Bluesky @annetterichmond.bsky.social

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For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.

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