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Park Kersman, president of Lorin Industries, joins us to share how a nearly 100-year-old Muskegon manufacturer is leading with purpose. From its roots as a family business to its global reach in anodized aluminum, Lorin’s story is one of innovation, community, and culture. Park talks about what it means to invest in people, why giving back matters, and how curiosity and a “take it forward” mindset are driving growth at home and around the world. This is a conversation about legacy, leadership, and making Muskegon a better place for everyone.