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In this episode of Muskegon Rising, host Nancy Crandall sits down with Dr. Paul Lomeo to explore his remarkable journey from 35 years in emergency medicine to launching a family-run cannabis grow and retail business in Muskegon. Dr. Lomeo shares how the pandemic, personal passion, and groundbreaking science on cannabis receptors inspired his career shift, offering insights into cannabis as both a medical alternative to opioids and a growing entrepreneurial opportunity. From addressing lingering stigmas to navigating strict regulations, he reveals how cannabis is reshaping health, wellness, and community business in Michigan.