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In this episode of Muskegon Rising, host Aaron Maike speaks with Dr. Paul Isely, Associate Dean and Professor at Grand Valley State University’s Seidman College of Business, about Muskegon’s once-in-a-generation opportunity to reconnect its downtown with its waterfront. Dr. Isely explores how redeveloping sites like the Third Street Wharf and Fisherman’s Landing can expand public access, boost tourism, strengthen industry, and increase property values—all while preserving Muskegon Lake’s restored ecosystem. He emphasizes that inclusive planning, environmental stewardship, and federal-private investment are essential to creating a thriving, sustainable lakeshore economy that benefits every resident.