Keith Crandall - Grand Valley State University Entrepreneur of the Year

How do the trillions of microbes living in and on us shape our health and the medicines that work best? Dr. Keith Crandall, professor at George Washington University and Grand Valley State University’s 2025 Innovator of the Year, breaks it down in plain English. He shares how DNA sequencing reveals which microbes are helpful or harmful, how antibiotic resistance can be flagged from a simple sample, and why software now lets hospitals and biotech teams turn raw sequencing data into clear answers. You will hear a real case where sequencing guided the right treatment, learn what it takes to spin academic research into a company, and see where bioinformatics is headed next.