Substack: Why Don't We Just...?

Read this article here

The massage therapy profession has problems. We have so many problems, those problems have bred and now have enough problematic offspring to hold a problematic family reunion.

You’re probably reading our Substack because you see these problems and you want to know how to fix them. You’ve probably thought of some plans yourself. How many times have we all had conversations that start with “Well, why don’t we just [insert solution]? That would solve it!”

The next time you start to have this conversation, stop right there and really look at that question.

Why don’t we just [insert solution]?

The answer is that what you’re asking for is really hard. If it was easy, it would have been accomplished already.