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23% growth. Net profit doubled. $1.5 million in revenue. No advertising budget.

Jason James of Turf 212 in Greenville, South Carolina is doing something most lawn care owners think is impossible — scaling fast while keeping the bottom line healthy, and doing it almost entirely on word of mouth and relationships.

In this episode, Jason sits down with Dan Ralphs and fractional CEO coach Miranda to walk through exactly how he got here — the business purchase that changed everything, the cash flow moves that unlocked his profit, and the mindset shifts that turned a guy who just wanted to work hard into a CEO with a real vision for the next decade.

If you're grinding to hit your next milestone and wondering why the numbers aren't reflecting the work you're putting in, this episode is for you.

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