Season 5, Episode 3 was recorded live at the 2025 Fort Lauderdale International Boat Show. Host Kristina Hebert engages with industry leaders, including Nick Siler, the new President and CEO of Burger Boat Company; Richard Thompson, the Chief Sales and Marketing Director; and Gabe Boughner, Engineering Manager at Wards Marine Electric. This episode explores the strategic initiatives of a 162-year-old American shipyard, focusing on sustainable growth and innovation. Key topics include buyer psychology, the transition of military expertise to the yacht sector, talent pipeline development, and a commitment to revitalizing American shipbuilding.

• Legacy and renewal across 162 years of craft
• Research-led marketing and buyer psychology
• Yacht, commercial, and military cross-pollination
• Power systems, batteries, hydraulics, waste reduction
• Resurgence of American shipbuilding and sourcing
• Associations, advocacy, and policy touchpoints
• Team culture, hockey mindset, and leadership
• Apprenticeships, talent pipelines, and upskilling
• Scaling carefully without losing pedigree

Wards Marine Electric
https://www.wardsmarine.com/

Wards Way YouTube Channel
https://www.youtube.com/@WardsWay75