$25M SMMA Owner Shares Hard Lessons Every Agency Owner Must Hear (Jake Baadsgaard)

How do you turn free work into a $25M/year agency? In this episode, Keaton Walker sits down with Jake Baadsgaard, who did exactly that. Jake shares how he landed clients like Guitar Center, built a lean, profitable agency, and kept employees for over a decade—all without outside funding.

Learn how to pitch with data, avoid bad clients, and grow an agency that actually lasts.

Timestamps:

00:00 - Overview    
00:54 - Working in Adobe    
02:01 - Freelancing    
03:05 - Getting Clients    
05:49 - The Pitch    
07:09 - 3 must haves for agencies    
07:54 - A Hack to Grow your Biz    
10:34 - Common Problems in Agencies    
11:31 - On the spot workshop

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