What's Working with Keaton Walker
Keaton Walker's podcast where he invites marketing, GoHighLevel, and SMMA experts to share practical, real world insights. Join us for deep conversations to take your digital marketing know-how to the next level.
What's Working with Keaton Walker
He Quit His $1M/yr Agency to Sell AI Employees (w/ Jeff Lopez)
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Most people still think of “AI” as some novelty tool or fancy chatbot—but agencies like Jeff Lopez’s are out here charging $10,000 setup fees and $1,000/month retainers for AI systems that actually deliver results. In this episode of What’s Working, we dive into how he built a six-figure “AI employee” agency by replacing call centers, following up with leads automatically, and booking real appointments for clients who pay high-ticket prices every month.
We break down why businesses are willing to pay that much for automation, how Jeff positioned his offer so it sells itself, and the difference between selling “AI” and selling a true business outcome. From roofers and chiropractors to daycares and insurance brokers, he’s proving that simple systems still win—especially when they make clients money without adding complexity.
If you’ve been on the fence about offering AI or you’re trying to figure out what’s actually working in 2025, this conversation will change the way you think about building, pricing, and selling. Real clients, real numbers, real results.
00:00-Overview
00:33-What's Working with Jeff
09:26-Tools & Methods
26:46-People who don't want to sell AI
36:41-Crazy Case Studies
44:39-Offer Delivery
49:51-Common Objections with AI
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