The Write Your Own Story Podcast
Grab your fav pen ladies, because it’s time to write the story of how your life goes! The Write Your Own Story podcast is here to encourage women to live the life they dream about by sitting with women business owners, game changers, community leaders and friends in the most honest, no perfect allowed, just girls gabbin way, about all things life and womanhood. Stories are rooted in meaning, connection, and understanding and so often are the clues for our future selves. It’s so important for all of us to hear what other women are doing with their lives. Their successes, their struggles, their perseverance, what failure has taught them, how they show up in this world, and what sets their heart on fire. It’s these stories that make us realize we’re not alone and motivate us to take a closer look at our own dreams. I promise it will be down to earth, super real and honest, funny, and feel like we’re all just gabbin over a cup of coffee or a glass (glasses) of wine. At the end of each show, my hope ist women are inspired to block out the societal “should’s” and the inner voices of “Why me?” and “Am I enough?” so they can pick up the pen with confidence and write their own stories of their lives.
The Write Your Own Story Podcast
What It Really Takes to Build a Business That Lasts with April Wachtel
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This week, Betsy sits down with April Wachtel, founder of Cheeky Cocktails, to pull back the curtain on what it actually takes to build a consumer brand that lasts.
No fluff, just the real reels.
They go deep on:
- Why distribution isn’t a sales channel (and how it can kill small brands)
- Surviving where 90% of beverage brands die in 2 years, cash, MOQs, and ruthless focus
- The DTC-first playbook and how to expand without over-leveraging
- Funding when you’re not “VC cute”: SBA loans, angels, equity crowdfunding, working capital (and what to avoid)
- Founder-led marketing on a tiny budget: hooks, thumbnails, events, community, and consistency
- Imposter syndrome vs. execution, and the power of the incremental pivot—stacking small wins into big momentum
- Building a business while protecting your energy (marathon, not sprint)
If you’re in the early days, you’ll feel seen.
If you’re on the fence, you’ll feel sparked. If you’re scaling, you’ll get tactics you can deploy this week.
Cheeky Cocktails:
https://cheekycocktails.co/?dt_id=2633162&gad_source=1&gad_campaignid=23030475518&gbraid=0AAAAA_DuLjwQe_Xll5ysqNCwYccrLaQfr&gclid=CjwKCAjw3tzHBhBREiwAlMJoUn0rP_o53AAmy2edIeGjik4MbInqmlCl2S0ERjN7KEuyL6fSE4dxfhoCtBoQAvD_BwE
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Cheeky Cocktails Instagram:
https://www.instagram.com/cheekycocktails?igsh=c3hjYzJrZHRldHMx
FREE FEEL BETTER SPRINT (7 DAYS)
https://admirable-cake-433.myflodesk.com/feelbetterin7days
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Connect with Betsy:
Website: writeyourownstory.co
Email: betsy@writeyourownstory.co
Instagram: write_your_own_story_co Or betsyleo
Youtube:writeyourownstorypodcast