The Write Your Own Story Podcast
Grab your fav pen ladies, because it’s time to write the story of how your life goes! The Write Your Own Story podcast is here to encourage women to live the life they dream about by sitting with women business owners, game changers, community leaders and friends in the most honest, no perfect allowed, just girls gabbin way, about all things life and womanhood. Stories are rooted in meaning, connection, and understanding and so often are the clues for our future selves. It’s so important for all of us to hear what other women are doing with their lives. Their successes, their struggles, their perseverance, what failure has taught them, how they show up in this world, and what sets their heart on fire. It’s these stories that make us realize we’re not alone and motivate us to take a closer look at our own dreams. I promise it will be down to earth, super real and honest, funny, and feel like we’re all just gabbin over a cup of coffee or a glass (glasses) of wine. At the end of each show, my hope ist women are inspired to block out the societal “should’s” and the inner voices of “Why me?” and “Am I enough?” so they can pick up the pen with confidence and write their own stories of their lives.
The Write Your Own Story Podcast
Stop Underpricing. The Mindset Every Female Founder Needs Around Money with Betsy Leonidas
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Talking about pricing can feel like the hardest part of building a business. The moment you put a number on what you’ve created, it suddenly feels personal. Your stomach drops. The doubts get loud. And asking for the sale? Even harder.
In this solo episode, Betsy is speaking directly to female entrepreneurs at every stage of the journey about the real truth behind pricing: it’s not just a number—it’s a boundary.
She breaks down why so many women struggle to charge confidently, the hidden mindset traps that lead to underpricing and over-explaining, and the critical difference between revenue and true profitability. Because without pricing for profit, your business won’t support you—it will drain you.
You’ll learn:
- Why pricing feels so emotionally loaded (and how to move through the discomfort)
- The danger of pricing for approval instead of sustainability
- Common habits that quietly undermine your value—like discounting too quickly or justifying your price
- How to reframe sales as an invitation, not a confrontation
- Why asking for the sale is an act of showing up for yourself and your vision
If you’ve ever hesitated to say your price, softened your offer to avoid rejection, or felt uncomfortable talking about money, this episode will challenge you to stop playing small and start standing behind what you’ve built.
Because sustainable businesses require strong boundaries.
And your work deserves to be valued.
Betsy also shares details about the upcoming Pricing for Profitability live webinar on February 19, where you’ll learn practical frameworks to price with confidence and stop second-guessing your numbers.
If you’re ready to charge like the business owner you’re becoming—this conversation is for you.
Register for the live webinar on Pricing for Profitability!
https://writeyourownstory.co/webinar/p/pricing-for-profitability
Connect with Betsy:
Website: writeyourownstory.co
Email: betsy@writeyourownstory.co
Instagram: write_your_own_story_co Or betsyleo
Youtube:writeyourownstorypodcast
More:
SHOP MY AMAZON: https://www.amazon.com/shop/write_your_own_story_co
FEMALE FOUNDERS MASTERCLASS: https://writeyourownstory.co/ffa-courses
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