Land Investing & Building Multiple Streams of Income | Daniel Martinez

#003: Dylan Williams asks Daniel Martinez the hard question's.  Daniel is a versatile entrepreneur with expertise ranging from software development to real estate Land Acquisitions. Discover his unique approach to identifying opportunities, leveraging growth platforms, and the valuable lessons he's learned. This episode is packed with actionable insights and strategies for aspiring entrepreneurs.

Show Notes with Timestamps:

1:00 - Software Development Insights
5:00 - Real Estate Investment Strategies
10:00 - Effective Marketing Techniques
15:00 - Profit Maximization Tactics
20:00 - Growth Structure in Business
25:00 - Entrepreneurial Challenges
30:00 - Mindset in Business Success
35:00 - Exploring Unique Markets
40:00 - Impact of Personal Branding
45:00 - Real Estate Trends and Strategies
50:00 - Social Media Leverage
55:00 - Business Scaling and Automation
1:00:00 - Essential Entrepreneur Tools
1:05:00 - Key Takeaways from Daniel

Daniel's Links:

• https://www.dmartinez.io

Dylan's Links:

• 🎙️Podcast: BusinessConfessionsPod
• 📽️YouTube: @BizConfessions
• 📷Instagram: DylanWillx
• Linked-In: /dylan-williams

Other Episodes you might like:

• 7-Figure Blueprint for Any Business | Chandler Saine
• Building a Unique Online Fitness Empire | Lee Maasen
• Land Investing & Building Multiple Streams of Income Daniel Martinez
• Hiring Top Talent Overseas | Stratton Brown

Past Guests: Chandler Saine, Daniel Martinez, Stratton Brown, Lee Maasen, Nico Lagan, Daniel Roman,Tim Branyan, David Van Beekum, Nick Hutchison, Deirdre Tshein, Sanchez Zehcnas, Christina Lopez, Keigan Carthy, Hemant Varshney, Taniela Fiefia, Jennifer Blake, Nicki Sciberras, John Chan

Transcript

[00:00:00] Man, I just, I'm creating men. One of the things I love is I love podcasting. It gives me the ability to create a lot of content with the amplification of time. And me and you can have this conversation once and for the rear hour, hour and a half or whoever, however long we're here, everybody that listens to it is there forever, whether it's one person or 10, 000 people, they can listen to this one hour of time.

Over and over again. And you don't get that amplification and replication anywhere else.

Daniel, glad to have you on, 

man. I'm glad to hear it. We're glad to be here, man. I'm excited about this one. Yeah. Yeah. 

We've talked a few times before this, and I feel like all our conversations were like, wait, we need to wait. We need to wait. We need to go over this. This is good. I know that a lot of people are going to get a lot of information out of this.

And you're a [00:01:00] very humble guy. So I'm going to go ahead and say this now. Don't be afraid to let them know what you do. I know that you're very humble and you've done a lot and a lot of people don't know that. So 

I don't want you to hold back at all. I think a lot of it is it's understanding. I try at this, I've had mixed, if you do a lot of things and there's people that do a lot of things, they have mixed reviews about certain things.

If you're pushing a certain product or service. Sometimes you want to highlight that one product or service. And if people come into your realm, they'll fight about all the things you do. So outside looking in, I try and push one persona just because I don't want to distract and misguide people. Okay. 

So what is your main thing that you like to, I guess you're pushing now?

But the main thing I'm pushing now is land, man, lands, probably the biggest ROI, all the other things that I do came first or they came as like a secondary lakes, little side project thing that I kind of done in the background. Not necessarily my main thing, but it's just kind of done things behind the scenes [00:02:00] that I don't actually take credit for, but I operate and I managed.

So 

for those that don't know, can you kind of give us a little brief outline of 

everything? Everything I'll probably forget some things, honestly, it gets pretty crazy. So on the software side, I help manage and run Hivemind CRM. We're about three years old and February software side, we do websites, CRM stuff nations.

I'm really the integrator for our whole business. So I integrate a lot of that stuff. So CRM, my first business I initially started right after land was data. So I did, I've been doing data along with the software. So it was like real estate, data software. And then after software, I started with podcasting, live events.

I coordinate a lot of live event stuff. I have a dropshipping company with our apparel, which is a hat and shirts and stuff like that, I do dropshipping. It's not necessarily like out there that we push, but I do run that. We're starting to do video editing for [00:03:00] people, media business. We do education and then we're filming like a TV show type thing that we're producing to the TV thing.

What is self producing our own TV show? It's called Texas Ranch Whippers. Oh, wow. 

Like I said, I knew about some of these. I didn't know about 

all of them. Yeah. It's one of those things where we're using it for three different things. So the TV thing, TV aspect, we're hoping to get on TV eventually. It's just sometimes you gotta self produce.

So start self producing your own content. We're using it with sellers, land sellers. So it's just, we're creating a bunch of content around that and positioning ourselves as a service provider with people that have large branches. So talk to me about what's on your shirt. It's kind of like our, it was the CRM name, but it's kind of turning into like our education brand and just our branding in general, it's just a hide mind.

So we have all these different Hive terminology names for all of our brands. Cause I, mine's pretty much our brand. So it came about almost an accident and we can kind of deal with it. Every real estate business has real estate in it and we want to be separate ourselves into something [00:04:00] different. So that's where the Hive mind came about and we kind of 

Yeah, I think that I wish I had the mindset I had now back when I first started, because that's what I look for now.

Like what's missing. We talked about this a little bit on another podcast. I had Chandler saying on, and we were talking about how he's now in the education space. And the things he's learned from there, it's just so much further than what he was initially taught and what we're taught in real estate to begin with, you know, because I think we met at a mastermind Steve's yeah, yeah, where I feel like I meet everybody back then.

And 

then I was long time ago, man, I was telling Anthony about this thing. And I'm like, Oh, this is a, another Steve train acquaintance. It is. And it feels so long ago, 

2018, 2019, 18. Yeah. So I met Anthony when he was first getting in at Steve drinks. That might've been the same me. I don't know if that was the same one we met on.

I think me and you met before that, but I met Anthony [00:05:00] when he was 

first. Yeah. We went to an event in Phoenix. And then we met a couple of people there, but I forgot to mention the fund. We're starting the fund too. So that's the other thing I'm doing. So yeah, it's like, 

Hey, I actually had that one down. I remember that one.

There's a few that you forgot, but. I'll probably, I'll touch base on a little later, probably. 

I forgot, man. See, crazy. So 

the CRM, you market it for real estate, but it's not just for real estate though. Don't you run other businesses through 

it yourself? Yeah, we've run, I coordinate everything through it. I mean, our coaching company is going through it.

We're helping other coaches run their coaching company through it. I have a notary clients. We're trying to pick up a high school client, like a school, work with the school directly because it's just a marketing company. Every framework of every business runs the same it's leads to contacts, to leads, to business, to referrals and recircle all back over again.

So every business has that same framework. So we can help any business that needs help. What does it have that other CRMs are missing? We're built off of, and this is a little [00:06:00] taboo, but I think it's funny, but. We're built off of platinum for go high level and we're on a little agency. When I first started having mine, I was like, Oh, go ahead, go ahead.

But it's blown up so much that everybody knows go high level. And then everybody that has their own go high level agency, like, Oh, what's the difference between you and everybody else? I'm like, well, I probably been, I find one of the first agencies that popped up. And I've been doing it longer and I charge more of them.

So you can take that what you will. I don't want cheap business. So I work with high level clients that lead the loudest high level things up. And that's what it is. 

I've seen a lot of those guys go high level agencies and everything, and they're 

all competing for a race to the bottom. And I'm just like, I don't want to compete there.

Yeah. You were in, I feel like way before that was a thing, like go high level pushes agencies now because for their product and everything, I didn't hear about that until I think REI reply. Is that, is that one is a one that came out still after years, I believe, and it still didn't have everything you needed.

Yeah, I try and [00:07:00] I just try and separate myself. There's a lot of competition out there, but there's still a lot of opportunity and other business issues that don't even never even heard of it. So. We're just trying to separate ourselves, work with, work with companies that are already generating revenue that just have a little tweak in their business to make a lot more.

Throwing 

it like a business as well, though. A lot of people, I feel like missed the mark 

on that. Yeah. That's a whole nother business. It really is like all these new agencies that pop up tomorrow and they're all competing with other, like good luck. I mean, it's just another business, man. Treat it like another business.

So we're doing something else. That was one thing I did for a whole time. Anthony ran the real estate side and I ran the software side for a very long time. So I treated it. It was like my, I had my baby. That's my baby. Yeah. How do you go 

from real estate to software? What kind of 

sparked that idea? There was actually land to real estate.

We started doing land first. I was looking into podio and I'd probably just, I just started. I did like one to five deals. It was like very, very soon. And I was trying to get system ties. And there was like, everybody was using podium. I'm like, okay. And I'm a tech guy, not like super tech guy, but I'm like, [00:08:00] I'm, I'm a little bit there.

Um, I do, I get by. So next to a podium, I'm like, man, this is retarded. And I saw it go high level and I'm like, okay. And then I realized that agency. So I'm like, okay. If anything, let's start a GHL agency, they call it hide my whatever, and let's make sure our marketing business is free. So that's one thing we've always done is our real estate business is free because our marketing is paid for by other customers.

So as you build things become free internally, and that's what all things like, I don't necessarily want a billion, a billion clients. I just want to make sure my stuff's free. So it doesn't cost me anything to run it. And I can systematize it and operate it where I can still run it. And our real estate marketing company is zero runs at zero essential.

That's the idea. 

The barrier to entry though, I feel like with tech or software is a lot higher than other industries. What was your background in tech or software? Absolutely 

nothing. This'll be good. Absolutely nothing. I mean, if everybody doesn't know, I used to be a truck driver. So one of my first jobs I got [00:09:00] growing up when I got out of high school was I used to be a forklift operator, got into a trucking company, the trucking company is like, Hey, you want to make more money and become a driver?

I'm like, all right. So I went to their internal driving program, become a truck driver. After I did that for two years and then I was like, I want to become an entrepreneur. And I'm like, I didn't really have a time. There's no right time to be an entrepreneur. You just kind of jump when you feel like the time is right.

And my wife was pregnant. She's like, I'm pregnant. We're gonna have a baby at the end of the years. And I'm like, all right, it's now, I guess I'll figure this out. So I literally worked like six days a week for nine, 10 months. Once I found out she was pregnant, I had a vacation built up. I had a paternity leave built up.

So took my two week vacation, took my three month paternity leave and I quit. Never showed up to the job after that, after my daughter was born and she turned six like in a month. So I've been self employed ever since, and it's just been a crazy journey. So the first company I started was actually a trucking company, just cause I didn't really have any experience besides trucking.

So I just started a trucking company, figured it out, failed forward, [00:10:00] failed. I bet I pivoted when I was coming to an end. I was pivoting into real estate. I was looking into real estate. So I had a lot of time out driving. So I listened to a lot of podcasts. One of the big reasons why I like podcasting as a whole is because I was, I'm a product of, I used to listen to a lot of podcasts and YouTube back in the day when I was truck driving, because all you had to do either listen to music or you listen to podcasts or YouTube, like you have to do one of the, one of the other.

So I used to listen to a lot of podcasts. Kind of learned about wholesaling, went down the wholesaling rabbit hole. And then, uh, this kid on YouTube called Jalen White popped up and he had a course for like 350 bucks, 250 bucks, something like that. I bought it and the rest is history. But yeah, 

I love to hear those little stories too.

Cause I was a big at the beginning. I felt like everybody was trying to sell me something, so I was big into like, not the girl space, I'm going to do it my own, because I'd been in it for, I don't know how long, real estate, it's probably six years or so, seven years, at least, now, and at the beginning, the first probably three [00:11:00] years or so, I would not spend money on that at all, and Now, knowing what I know, like when I get into other industries now and I'm throw money at it, like, I just, I'm going to learn from somebody who knows he's done it before.

Yeah, that one might not work out, you know, and a lot of people are trying to sell me on something else, but I'm going to learn from that regardless because they've done it before and if they haven't, I'm going to know they haven't, I'll find somebody else that. And also too, I feel like if I were given the game, I guess I would say that information for free.

I wouldn't apply it the way I would skin in the game. 

Absolutely. And that's one of the reasons why I charge high prices now, because I want you to get the best results from it. I had cheap paying clients before, and then they would never use it. And then they'd blame me for spending, like wasting their money.

And I'm like. I can only help people that want to be helped. Yeah, 

that's, we talked about that Chandler in that podcast as well, that you got to have different levels for different people, of course, but have to have skin in the game, but you want to give everything away [00:12:00] for free and just work with your high ticket clients, but you got to have something for everybody else too, and then you gain trust through that as well.

And then they want to invest further with. So that's something I wish I knew getting. 

Yeah, there's so much free game out there. I think. Literally, you can learn everything on YouTube that you want to. That's just, you got to know the right keywords to search and you might not even know what to even search for.

But everything's out there on YouTube. Like I found some crazy game on YouTube that 50 views, 20 views. And like, people are just, they don't even know what they're looking for. And they think Mr. Beast is making the most money on YouTube. It's wrong. 

That's a lot of the times too. The flashy stuff is what people want to see, of course.

But that's not like the game is what you're calling. That's not the stuff that's going to make you money. Yeah. 

And this is where like kids nowadays, they want to become YouTubers. And I'm like, man, it's a hard road to become a YouTuber. Like I'm on YouTube and like technically I'm a YouTuber, but I'd rather build a small niche audience that is dangerous.

And that's my thing. I don't really [00:13:00] want 10 million subscribers. I might get there, but who knows? It's not necessarily the goal. 

Yeah. And I think too, whenever you have a product or a service for a specific person, I don't think you're going to get that couple million followers with that. Because. That industry is not that large in order to do that, you would have to change your model to attract everybody, everybody.

Correct. And that's how Mr. Beeson, your larger content creators have been. It's it's 

entertainment, entertainment for everybody. If you're in the business space and even with podcasting. There's only a certain amount of people that care about business. If I were to have a conversation, my, my friends from high school, like it wouldn't even last long and I wouldn't even go to the conversation because they're not doing the things I want to, they're not saying the things I want to talk about, they're not doing things I want to do.

So it would just be a flat conversation. So there's no point in having, even going to that place. Uh, no meaning conversation. 

I feel like a lot of people don't understand that too. So for those listening, if you have something you can sell already, you might have a following, you might [00:14:00] not. It would help if you did, but if you don't create one, maybe grow by giving away the information, give away value, bring value.

You're paid in proportion to the value that you bring to the marketplace. That's why I bring them up too much, but Alex Ramosi, that is why he has blown up the way he has because of the value that he brings to the marketplace. Absolutely. Yeah. I think that's just, it's just overlooked nowadays with everything going on and all the hype.

And like we were saying before, 

Oh, I'm working on a book too. So I talked to Anthony about it too. We already, I was done with the book. He's like, we need to release it now because I don't think we've blown up yet. Like when I laugh, I laugh about this too. I've only had like 1800 clients at hive mind and I'm like, man, I barely scratched the surface of producing or even making even a debt.

But it's really funny too, because like. There's so much customers out there and so many people that haven't touched yet that Anthony's like, we need to release the book now. And his idea is like, we at least release it now. It's [00:15:00] essentially the playbook of how we're creating the content to blow up. But it's released before we even blow up because we have a foresight and vision and we know it's going to work.

It's just time and consistency. So I was at an event probably a year and a half ago and year and a half ago. I mean, I've been doing this for, I've been in, started having three, almost three years ago. So a year and a half ago, I was about a year in. And the guy on stage, he was like, who thinks your content's the best out there?

And it was something about content. And can they just say, he's like, Oh, see, and he has all these followers and stuff like that. And then like, he's like, make us ever sit down. If you have this, like he's asking, like, he's trying to like, shame people to like, sit down, like, and show these better than everybody else.

And then he got to me and it was like five people. They're standing up and say, what makes your content just as good as somebody else's out there? I was like, what's the difference? I'm like time. And I was like, you're the only thing you have on me is time. That's it. And the app, I don't know if I offended anybody, but I thought it was funny though.

Cause I was, I was a little cocky back then. Well, it was one of those things where like, I, I know I'm doing all the [00:16:00] right steps to get there and a lot of people, they just have more time than me and to get to where you want to go. Like, even with me, like I literally started, if you go on my Instagram, I started About three years ago, and I made a personal decision in my mind that I want to be an influence and, and create a better future.

And I don't necessarily know how to do that, but I'm just going to start creating something. So at first it was creating little graphics, uh, posts, and you can go back to my Instagram. I had one post and I started creating content. Like I never posted on there. I was a consumer, consumer, consumer, then a light switched and now I produce.

And then now you hire people and people produce for you. You record content like this and then the editors cut it up and now it's produced for you, but it was the decision of mine that I wanted to, there's a guy on Twitter. He's always like switching to the other side of the register. Everybody goes to the store and they're always paying, paying, paying, paying, paying.

But it's just a mindset choice to switch to us and register where people are paying you. And it's just a matter of [00:17:00] consuming, creating content. That's good. How have you 

applied that same concept to other things in your life? 

Man, I just, I'm creating, man. One of the things I love is I love podcasting. It gives me the ability to create a lot of content with the amplification of time.

And me and you can have this conversation once. And for the rear hour, hour and a half or whoever, however long we're here, everybody that listens to it is there forever, whether it's one person or 10, 000 people, they can listen to this one hour of time over and over again. And you don't get that amplification and replication anywhere else.

So that's why I record a lot of stuff on video. Cause I'm like, I told Anthony, I'm like, you need to get a videographer going with you, no matter what, if they even record anything, just to have the opportunity to catch something that never going to happen again, or it might not happen for a while and you kind of have to like set it up type thing.

If you catch stuff organically, it's, it's priceless because you're never going to catch that moment again. I've 

been seeing a lot of people, I guess, that have [00:18:00] the following or, you know, the loyal following. They've been doing a lot of that organic kind of day in the life kind of stuff and they were strict, you know, by the book content, whatever's popular, you know, what's trending at that time, you can tell the same videos come out about that same stuff just to get the news and everything.

But they've been, I can see them growing exponentially doing that stuff and engaging more with their audience because that's the stuff that they want to see that organic stuff, the stuff that out there in real life, a day in the life kind of thing. They don't want to see the same stuff over and over again.

They want to relate sometimes and know. About that, like a real life kind of stuff. And, and that, that goes far. And I think that YouTube even thinking about that is rewarding that more. So now with new algorithms and everything. 

No, there's a lot of opportunity for it. I tell anybody that wants to make a difference or just make a change and just start creating, it doesn't really matter how, what it is or how it is, or if any of it's a terrible, the first 10 times you do it, who cares?

No, one's going to go back and listen to it. And if they do, they're a really loyal fan. So these are the beginner stuff. You just got to get it out there. [00:19:00] You let, you let that muscle, that workout, like repetition, build that muscle. And you just kind of get it out there. I love hopping on people's first podcasts.

It's one of those things I love hopping early on. Cause I'm like, I'd rather them practice with me. I feel like I'm a good host and I'm not going to be terribly scrutinized and I'll just help them out to become better. But. It's not for me, it's not really about the views. It's just, I'd rather give the value to that one person.

And usually what I love about podcasting as far as the host side is I get all the knowledge firsthand. I have a guy I'm booking with now. He charges a thousand dollars an hour and he's getting a free podcast. So you can get a lot of value in exchange for that time that people normally charge for. 

Yeah, that's, I haven't told my story, but that has a lot to do with.

Well, I actually got into this. I knew it was a stepping stone into what I'm creating and it's gonna help down the road. But also I've got to pay to talk to the same people I'm gonna be interviewing that are gonna be promoted on my platform. Yes, you can put a price tag on that, but that's probably a price tag I don't want to pay to have the knowledge and [00:20:00] also to create a friendship with somebody.

I say that as podcasting can be. Have you noticed that? I mean you've done over 400 episodes. What have you learned in that amount of time 

so much, so much, I mean, I've learned a lot from different guests and I try and take like one thing away personally, no matter, even if like they're new, I've interviewed a lot of like new people or they're like, I've done a podcast before and I have something to say, like, all right, hop on, you know, let's see, let's see what she got, I'll squeeze them for something.

So. Everybody has something knowledgeable to share with you, no matter what stage of life they are. So I'm always trying to squeeze that one little nugget or 10 nuggets, whatever it is, whatever it looks like. But I'm trying to squeeze something out of them that I don't know. My personality type is I know a little bit about a lot of things.

So I can talk to a random stranger about a lot of the randomness things. I remember I had a random story and some guys like always talking about drag racing. And he asked me something about drag racing, and I knew about it. I've never watched a drag race in my life, but it's just something I, like the randomest [00:21:00] things, you know, you know, something about that.

Somebody's I had another guest. He's actually into racing. He owns a garage at a racetrack that he essentially leases that they go out there and go on the track, whatever he wants. And I'm like, I didn't even know that was a thing, but that's amazing. Somebody does something somewhere, you know, something, something somewhere that's amazing.

And you can learn about that special thing or certain strategy that. You can use different facets. I think what's cool about business as a whole is that you can take something that might be super saturated in real estate and take it to a whole nother business niche or category, and you'll be a rockstar over there, but just by using your same strategies, you took a lot of real estate or even same thing over there and take it from over there and put it in the real estate and you're like, Oh, where did you get that from?

Like, Oh, it's just industry. You're getting plumbing. What? That's actually, 

no, that is funny. Kind of how I landed on this as I've got kind of like a 10 year plan on what I'm going to be working on for the next five to 10 years or so. And I initially started [00:22:00] because I didn't know what I was going to do. I had kind of done what I needed to do in real estate.

I've got a lot of investments now that afford my lifestyle and have to work anymore, and I was getting burnout on running the businesses. We had multiple businesses going. And I was still in the CEO role and doing some of the day to day that I shouldn't have been and kind of burnt myself out. So last year I had sit down and I said, I'm going to create something else that I want to do.

What do I want to do if it didn't even pay me? And one of those things, of course, I just like talking about business and I like talking to people. That's just what I like to do. As you know, every time we have a phone call, it's, it's a long phone call and we always have something good to say. And that's just how it's been for me.

And that's kind of how I landed on podcasting, of course, and that is just doing something I enjoy and then building something on top of that. But anyways, I digress. What I was saying is I was stacking businesses on top of each other and to come up with something original initially. And you had said that [00:23:00] you take something from another industry and do that.

I was doing that with businesses to come up with something. That's kind of how I landed on a few things. I probably won't even say anything for a while because I have some cool things I've been working on. But. That alone is huge and that is a game changer to take something or get around people in other industries, see what's working for them and apply it to whatever you're doing.

That is the whole premise of this podcast is getting different people in different industries, what's working their secret sauce and applying that to your own business or own venture that you're currently doing. That is it. That is. Monumental. That's something I'm so glad you brought that up. And that's kind of where we went with that, but I'm sorry, we're kind of going out on a tangent 

there, but I was like, wait, it's a hundred percent back and I think there's so much leverage you'd get with that.

Because for instance, this is something I look for a podcast guest. He bought a three letter domain, three letter domain, you know, he bought it. Real estate type of transaction. He bought on a lease purchase. He gives a monthly cashflow. I really agreed on a price in the future and he just pays on monthly cashflow.

But now [00:24:00] he gets an asset on his assets and liabilities. I mean, a three letter domain is a big asset that can be worth millions in the future, no matter if your business fails or not, he already technically owns the asset, but he just pays a lease on it. 

So he. Found, I guess the owner of that doing another transaction.

Well, no, he found the owner of it and offered them like a lease based strategy, but he took a realistic strategy by domain. 

That's good. That's really good. I didn't even think about something like that. That's good. 

That's what I'm saying. So like, and that's what I learned that from a podcast though. So now I'm like thinking about, okay, if I can buy, if you can buy a domain like that, you can definitely buy real estate with it.

What else can you buy it like that? Hey, Smorby, 

I think he bought, or he sold a truck one time. Or he bought a truck. I think he's told this story before. He's in real estate, of course, for those that don't know. And he posted his truck out there for 5, 000 or something. And Craigslist wasn't getting any bites.

He was getting offers at like 2, 000. He was like, I'm not selling this thing for 2, 000. He [00:25:00] put, we'll take payments, I believe, but put like 12, 000, twice as much on there. And he said his inbox flooded because throwing it on payments. So his sub two that he's known for, he essentially subbed to his truck and got twice as much of the value out of it.

Offering a different offering. 

It's just, if your product or service isn't selling, sometimes it's just changing, changing the terms and the wording and maybe the different type of offer. Maybe you make, instead of giving it all away, you throw in add ons and then they build it in like you, you got to mix and match some stuff sometimes.

And it's not always going to work out the way you think it is. And then you always have to tweak and adjust. 

Back to my podcast question on the things that you've learned so far as a podcast host and getting your brand, growing your brand, getting it out there for content as well, from when you started till now, of course.

What do you think is the biggest impact you do now podcasting for pockets to grow that 

to 

grow it? I mean, it's [00:26:00] just being consistent with it. I think is the biggest thing most podcasts don't make it past a hundred episodes and most bail after five. So if you're doing better than that, you got something going for you.

My whole thing was I've talked to the 1 percent podcasters and I'm not gonna call them out but sometimes they'll replay old episodes because my 200 episodes is a lot and You can recycle both content. I mean, you determine the rules, you can do whatever you want. It's your business. I've never done it. I mean, I could do it.

I might do in the future, but I don't know. I haven't done it. My whole thing is like, I still got more conversations to have. So. And I still like doing it. So I might, I'm just going to keep running with it. Maybe I see we're watching this later and I hit like 500 or a thousand episodes or something, and I'm like, Oh, I'm thinking I'm done.

I'm tapped out. Maybe I'll start recycling old content and I'll just let it ride forever. Just re you can technically rename the episode and release it again. Like who says you can't do that? I don't know. 

What's your schedule for 

releasing right now? It's Monday, Wednesday, Friday. [00:27:00] I found a good rhythm with it.

And a lot of that is I try and turn every episode into two. So really all I need to do two, two interviews a week, give or take eight a four month, which is really easy. So one episode into two, I segment it. So I do like an interview type discovery type podcasts with them. And then I'll stop it. Between 30 to 45 minutes.

And then I'll do another five to 15 minute episode on the backend covering cool stories. And that's how I get to upvote your guests. It's pretty good. I get two episodes out of every guest within an hour. Yeah, that's good. And it's a couple of different reasons too, is that everybody likes to return guests.

You don't necessarily want to, there's some people like, well, I got 2 million downloads and I got like three minute episodes. I'm like, well, you got three minute episodes. It's a difference. And then you got people that have hour and a half episodes, two hour episodes. And they're like, yeah, so I try and mix up my times.

I have a couple episodes [00:28:00] over an hour, but usually they're 30 minutes. Like my main interviews are 30 to 45 minutes. And those deal breakdowns are usually five to 15. So I have a lot of bearing stuff, 45 minutes and under 15 minutes, like probably seven minutes to 45 minutes. That's where I usually average every episode, but I do have some long form stuff that I would kind of dug in for the different stuff, but it kind of varies.

It's not necessarily too long. That's just where I found my. And then I like the hour episodes because it's a lot easier to start in the hour and finish in the hour because everybody has their schedules. So I don't actually have to fight and take, if I did an hour and a half, that's like two hours of somebody's time blocking versus one hour.

So it's a lot easier to get people to give up one hour than two. Yeah, 

absolutely. Back to the software company. How were you acquiring customers at the beginning? 

Word of mouth affiliate marketing. At first we just posted a lot. Right now I have a lot of. In general, so at the beginning, it was just, I mean, I had no following back then, literally starting from scratch.

[00:29:00] So getting your first customer is always the hardest. I mean, the first hundred customers is always the hardest. I literally started from scratch. Like a lot of people they'll come into the real estate space and somebody will boost them up or give them a platform to grow their, their building from scratch.

I didn't get that. I literally started from scratch and I liked it that way because not that I can show people that, not that I got here alone, but. I feel like I built it alone, which is a problem with that. No, no one helped me get here significantly. I've been in the trenches since day one and I'm still in the trenches.

I feel like 

sometimes I feel like going through that grind though, allow it's learn. Yeah. It learn all the little facets that are going to help though, later down the road. And you know what to look for whenever you get a dive in, you know, views to your website or something along those lines, you know?

Yeah, 

absolutely. I get everything like. I've seen people blow up because of other people's influence. And I'm just like, I'm good. I'm good. I like, there's a whole thing where every shot, every shot to [00:30:00] get to the table, I was trying to get to the table and they want to get invited up and network with the people that will invite them up.

And they think that's the way in, but you can create your own table and people show up eventually. Oh, that's good. People show up eventually. It's definitely a slow and painful route, but you definitely get a lot of pride in the end because We did our first event in 2021, and we had a hundred people show up.

This is pretty awesome. Other people show up in Dallas and we've been doing an event every year. So we keep doing our events, whether it's 10 people show up or 200. We'll just keep running events. And my whole thing is that most people do events and they're always like, there's gonna be a big pitch at the end and every pitch, every pitch and products and services.

I went to an event, it was 1, 000 and everybody pitched 000 products from stage and I'm like, okay, I'm going to go home. Never doing this again. Yeah. You don't want your 500 product. Yeah. I'm like, I'm good. I'm good on that. But like my events, I like, I keep them short and sweet. We run 10 to four with an hour lunch break and everybody [00:31:00] drops some bombs.

We didn't have dinner and talk 

it's pretty straightforward to bank off what you were saying in time it'll come I feel like you need to lay those bricks those that foundation first though and that's what that's that grind that's what you're going through. Because I've built companies where I've gone the short route, the quick route to get that quick buck or to not invest in the foundation of that company and just try to grow as quick as I could, I guess I would say, yeah, and not invest in that in that lower level stuff and ultimately it always comes back because you always got to dress it essentially 

when you go too fast, you have growing pains.

You have growing pains and not that growing pains are bad. Like I said, I like going the slow route. It's made it, it's been the knowing that everything it's a consistency. Hormozy says it all the time. He made a whole video about this delayed gratification. If you can delay gratification and delayed getting paid for years, you'll make it a lot further than people who get paid day one [00:32:00] and it blew up day one.

I think there's a comedian, Matt Reif, 11 years of comedian blew up on TikTok during COVID, 11 years doing it prior. And then I think he made COVID last year and I 

call it a 

success the delayed gratification. So I think there's a lot of situations like that, where you got to work through the hard times, you got to deal with a lot of different stuff.

It's just, you benefit in the long run by building it from scratch and going through the pains of building it and doing it right and doing it right and failing forward. I'd rather fail small than fail big, failing big hurts a lot more. It hurts a lot more. I'll 

attest to that one. I'll apply that to podcasting, even a little scenario, I'm lucky enough to have some good people in my sphere and the ideal guest I want on the podcast, you know, is super, super wealthy and just those, like those famous guests that you want on your podcast for the reach.

And I was talking to somebody who's worth nine [00:33:00] figures and. He's well known in podcasting as well, and thinking that we have a relationship together, he's going to be a guest because I've learned things from him as well. And he was like, you aren't ready for that caliber of guest yet. Yeah, I've got to learn that first.

He was like, you go through it, you get your bumps and bruises. And then once you prove yourself, that's when I'll come be a guest. So, and I'm, I'm not ready for guests. Like I'm stumbling over my words. I can't articulate perfectly. Like I'm going to jumble back and forth, even with these edits that we're doing.

So I've still got to go through it and build my foundation up first. Before I can attract who I'm looking for at the end, you know. I 

100%, I think that's very wise advice by your little mentor there. Very wise advice. Cause man, if you go back to episode one to probably 50, they're terrible. It's all right.

I'm okay. I'm okay with it. They're still there, but they're probably terrible, but I think I've gotten significantly better now that I'm ready for those high caliber people. I've had high caliber people on. [00:34:00] Even now, but those high caliber people, they're not guaranteed to blow up your podcast. Even then, I think a lot of people though, they they'll bait, like, I hate those like drama podcasts or relationship podcasts where they're always like baiting people to be outraged.

And you get a reaction like, man, this is just for me to learn. And I don't really care who listens. 

I even thought about that too. What I was going to talk about and everything like that. I was like, I could go the cheap route or get the view route and be the controversial type, you know, cause that's what gets views.

That's what gets eyeballs. It's the same with news. You know, if it bleeds, it leads. And people aren't talking about the good stuff or how somebody, you know, that, that kind of stuff. And I just, that's not true to myself, you know, and that's not how I want to be. So I'm going to take the value route and do what I enjoy doing.

And then, like you said, grow who enjoys this as well and loves talking about this kind of realm. And that's how we're going to grow. 

100%. It's the way to do it. 

Or what's your top way, technique, [00:35:00] I guess I would say you might not have a technique or so, but what's your top two ways to acquire new clients? 

I haven't ran ads.

That's the other thing too. I'll probably, I'm probably, I'm planning to run ads next year. Never? Yeah. I feel like I don't, I didn't want to waste my money early on because I didn't have a foundation. So I've been waiting to run ads for a while. They must already ads. I'm planning to run ads next year.

We've been running ads for coaching and that's already been yielding a lot of fruit already. Ads is the way to do it. If you have the spend for it, you can literally do amazing things as ad revenue. If you're stuck in real estate, run ads, you'll get business. You're stuck in plumbing, get ads. Hermosi, I always laugh about this because I read home.

I don't read a lot of books. I read her Moses first book. And when I read the book, I was like, I knew exactly what he did. And it was like, no, he never said what he did. I'm like, no, he did say what he did. You said three lines. And what he did was Hermosi was good at ads and creating leads. So he'd help [00:36:00] gyms that couldn't produce leads and better ads.

He would have them prepay for their ads. And then he would bring in leads and that's his whole strategy. That's literally what he does now is it's not that he does it with his personal brand and now, but that's what he did with the business side of it. It was always built through ads. So people that already had a foundation in the marketplace, whether they have a physical location, you just boost them up through ads and now you're hitting the right people.

And that's it very, very easy way to grow your business is ads for 

coaching. Where are you sending, are you sending them to a landing page through the 

ad? So with coaching, you always want to target the right people. You'll get a lot of people that come in through the ad that necessarily don't fit your product service or price point.

So it's always targeting the right people. So we had our ads up and then our ads was opt in just cause information. And then we had a VSL. And then it was to a call after that. So we've had people, that's so funny. People will come in, watch the opt in, get to [00:37:00] the VSL and then go straight to the calendar and book and like, okay, you're not the right person anyway.

Cause you don't watch the VSL because the VSL separates everybody else. And if you finished the VSL, I mean, you finished the VSL and you're ready to schedule a call. And then the other thing too, is the VSL separates everybody else. Like it might not be the right fit for you. So. The DSL kind of pushes, separates everybody's down the right path.

And then we'll let you go out as where you get the right leads that come through the right VSO. Do 

you have an offering for those other clients? Yeah, 

we of course push them to CRM. And I mean, that's what the whole opt in is for is that offer them a dollar course while from the free land investing checklist, like we have cheap services and free services that still provide value that we can still give to that person.

And the other thing people might not. Be ready to buy now, but they will in the future. So like we, a lot of people get introduced to our brand just through the ads themselves. So once they get interested in the ad, then they'll come back around and circle back through the ad again. And [00:38:00] we get a lot of those people as well, because they're not like where you are.

Cause there's a stupid discovery happening where they opted in. 

Just thinking on this a little bit through that BSL. Have you thought about having a dual BSL to where one is, Hey, if you're making X amount in real estate, do this, or if it's about land, if you've done X amount of deals, do this, if you've done X amount, do this or click here and then having a split 

BSL, I thought about splitting BSL.

The person that's running our funnel, he's like, you need to. Convert a handful before you start switching and tweaking it much because you don't, you, you don't have enough data points to know what's 

a fix. Also another little tip that I gained from Chandler saying now that he's been in the education space, they did the testing and everything and they were sending everybody to a landing page through running ads.

Initially, as soon as they swapped it to their YouTube page or say your content or whatever you're creating most content on where you have the most value that you're giving [00:39:00] out, it went from a, I think a 30 percent click rate to like a 70 percent so it more than doubled doing that because everybody's coming from YouTube at that point because he's given away the information that Everybody's seeking and then everybody's charging, or he's charging for the implementation.

Thought I'd share the old tip with you. I have to do that. The thing is, it's crazy. We had a client blow up on TikTok. He had about 30, 000 followers on TikTok. And he had one video gets, last time I checked, it was like 6 million views. And like three weeks and like 3 million of that was like in 48 hours, it was crazy.

So we helped his, we both built his landing page and build into opt in from those analytics we had last time I checked it's been gone, it's still been going. So I haven't like, after it goes crazy, like the first day you're like, okay, I'm not gonna check this for a while. It took like every other day, but it's still going crazy.

But I think I checked it probably about a Sunday, which has been about four or five days. We [00:40:00] had 60, 000 visitors with almost 6, 000 opt ins. So we're converting like one in 10 to opt in with their name, you know, phone number. 

This is your media company. I gained that just a little bit ago, but I was still thinking about your software company of a client in that.

And then I was like, why is he saying that? Okay. That makes sense. So your media company has done this. 

Yeah. Yeah. So we're hoping like a lot of people. Their front end sales, they know how to be in front of the camera. They might know how to speak and they have coaching and students and all this stuff, but they don't have the backend figured out a lot of people.

I have probably four or five high level coaches that are big on podcasting. They're big on social media or some one social media. They're really big on. We're doing something somewhere and we're helping them with their backend, whether it's their coaching products or their funnels or a lot of that backend stuff.

We're just helping them kind of coordinate. Cause a lot of people, they don't have that figured out. Like once you start blowing up, you're like, I have all this traffic. What do I do next? And they don't know what to do. [00:41:00] So we help them kind of coordinate and control that stuff through the CRM. So that's where the CRM comes in.

We're throwing the CRM to kind of help coordinate and control all the aspect because like social media traffic is a whole nother, it's a business. It's all in the business. So we're helping people with that. Is there a trick to that? So, and then the, uh, the other add on we put his YouTube. Just underneath of his video, underneath of the opt in he's went from 80 followers to last time I checked almost 11, 000 on YouTube, just a little button, join the YouTube.

So what platform is that on? I mean, this is a TikTok. So the TikTok would lead to a website and then the website would lead to an opt in and then underneath the opt in was a little YouTube button that shook or whatever. So from that little button, he's gotten almost 11, 000 subscribers underneath of the opt in.

But people wouldn't even fill in. The opt in, they'll just go straight to the YouTube. That's what that tells you. Cause we have more YouTube subscribers than we have the opt in. I've heard [00:42:00] that 

before is TikTok's really good for gaining, grabbing the attention or grabbing that. And then it's just a funnel to something else.

And you got to direct it. Cause like, I've never seen that many website views. Like for me, like that many website views, the most I ever heard was I had a big guy on Twitter and he does a whole newsletter. He really says like. A whole newsletter once a week, and he gets like 50, 000 website visitors a month.

I'm like, Holy crap. This is crazy. This guy blew up on Tik TOK, 60, 000 website visitors in a week and a half. I'm like, this is nuts. It's crazy. Holy cow. Social media is very underrated. So now it comes to the point where like, now that I've seen him blow up, I know the foundation I have, all I need is one video to go viral and it's over, literally over for everything that I do, my GHL agency, I can raise the price and I'll still get customers because.

It's not about your price point and what you do. It's about who you are and what content you produce on the other side. [00:43:00] So I I've had clients come into the podcast. They're ready to buy just based off the podcast alone, because I can have a one hour conversation with that person. But if I have a podcast with, let me tell you exactly what it is.

Cause I keep track of this stuff right now. I have 16, 000 minutes. I'm the podcast right now, which is 278 hours, which is almost, and it's over 11 and a half days of content. So people can go, not even if they're consuming all 17 hours, 17, 000 minutes of it, but they can go through some of it. And then they're like, okay, this guy's, he's good.

That's somebody I want to work with. I feel like I know him just because I've heard him talk for hours. And what's the one thing that builds relationship is communication. So if you can communicate indirectly with thousands of people on repeat with thousands of hours. 

You've laid the foundation and it sounds like that's what you're doing for your, your media clients as well.[00:44:00] 

Yeah, 

I'm, I'm helping lay the foundation. Like a lot of them, they're not structured on the front end and then they'll come show them what I have. They're like, dude, you built all this. I'm like, yeah, I built it all over the last three years. It doesn't happen overnight, but I can help shortcut and build what I have to this point because I already know what works and what doesn't.

So many 

people get that backwards. I feel like nowadays they'll just try to go viral. And then they'll go through and then they'll build their product and then they'll try to do all this other stuff. And then it just busts because you have to 

be ready when you go viral. Cause if you, if you go viral and you miss it, Oh, you miss it bad.

And you're, you're like crying in the corner cause you missed it bad. And like one thing that we're able to help him, like he was literally going viral. We're making tweaks to his website. As it was coming in, Hey, this is happening. Let's fix it right now. Hey, this is happening. You need to fix this right now.

Hey, this is happening. We need to fix this right now. So we made like iterations, like every hour on the hour, just based off of the traffic that [00:45:00] was coming in and the feedback we're getting live from all the traffic coming in. 

That's immediate right there. You know, that tells you, that gives you the answer right then and there.

Yeah, exactly. So like, it was crazy. It was literally crazy. So like we've, we went through like so many iterations when he was going viral and we already had it set up before he even went viral. So this is when viral, right? Okay. We need to get our hat on and let's get this thing going. Hey, let's monitor everything while it's coming in because it's going to slow down eventually, but we need to get this right right now.

Do 

you know what you attest that going 

viral too? I think it was the character. I mean, what he did is he's doing a five acre giveaway. So we're providing the five acres. He just gives stuff away. It's going back to the MrBeast effect. MrBeast kind of blew up just by giving. I think I saw a video of MrBeast, like the first video sponsorship he did.

He's like, Oh, we're going to give you 10, 000. He's like, I'm going to somebody and I'm going to record it. He's like, well, is that going to work? I'm like, yeah. He gives it to like a homeless person on his first sponsorship on his video. He gave it to a homeless person, 10 grand. 

Think having an actual [00:46:00] giveaway is what 

drove that it's a giveaway big enough that it makes sense.

I talked to another guy and he's like I've been giving away land for a while. I'm like, well, how much is it worth? He's like, well, it's like two to five grand. I'm like, this one's probably worth like 50 to 100. Like, I don't know. I don't know if that was the driver. It could have been the character of the person doing the video too.

Like the person doing the video, he's very outgoing. So it might've been him doing it too. Like, I can't say what the factor was. There's no like exact science to social media. It's a combination of a bunch of things. 

Actually, I was going to ask about that. That was something that I saw on her Twitter, the land giveaway.

I think it was like 60, 000 people in like two weeks or something. Website profits. And then you had to opt in as well. And you gained like what, 5, 000 something. 

Yeah. Yeah. We've been, we it's right now it's almost 7, 000. I checked it a little while ago. It was like 6, 700 people opt in, opted in. They use that data for your ads.

You can make an audience out of them and now they get on Facebook and Instagram and Google, and they, now they're in the circle. 

So everything you learned from that, how [00:47:00] would you, if somebody else came to you with a business and wanted to replicate that and not go viral, of course, what kind of foundation would you lay or what things or 

tips would you give?

It's always, when you go to social media, you always want to have the same. Thing facing client facing every time. So that way, if people get curious, they'll click around in your social media, they'll go to Instagram, they go to YouTube. I learned a new thing just by doing this, but it's so new that I don't want to spoil it.

It's too soon. It's too soon to let it go. But there's something that I do and I do it based off of, cause I want to see whenever I go to people's Tik I want to see. Like if they got everything coordinated and up and running and optimized. And it's just something I do. Cause it's my, my, my media side of the brain going in and like, Oh, so I'll go to their tech and I'll go to the tick tock page.

What, what link is there? Do they have their Instagram or YouTube connected? If I go to their Instagram or YouTube, what links are there? Does it go to the same place? What is the key driver you [00:48:00] might be pointing to right now? So like black Friday is coming up and I don't know when the steps would come out, but People might, during Black Friday, they might switch all their links to drive to something for Black Friday for some type of one off product to drive that traffic.

So what are you going to do with the eyes and traffic when you blow up? Do you have a product or service ready at any moment in time to plug it in that you're ready to go once it goes? If you don't, are you ready to fix it and fix problems that come up when you don't? And do you have a person on your team that can fix it?

So I'm working with another client right now. He was on WordPress. Nobody has team knows WordPress. So I'm like, okay, you have problems on your website and they've been there for a long time. So now you have people going to four or four links just because you have, you don't know how to fix it and you don't have somebody that knows how to fix it.

So now you're just, you're losing people. I don't know how much you're losing, but you're losing. And there's like, no, you can't put a number of the traffic [00:49:00] that just skips away because they hit a 404 error. Oh, I have a funny joke. This is for me. So I was going through, I had a demo on my platform and I still do now, but I'm the only one that messes with my own, my website, just because I don't want to, I don't like if somebody's going to mess it up, it's going to be me, right?

My words on this point. So. I was going through it recently and I was going through the, the demo and I'd hit the form and you always test your stuff. So I was testing my stuff and I do periodically just to make sure everything's working. And I filled out a form and it went nowhere. And I'm like, I threw my hat away.

I'm like, I haven't touched this website in like nine months. Everybody that's filled out this form has gone to a 404 and I missed all this traffic. And no demos have been done and it's only my fault. 

It's funny. How often are you looking at that data 

though? Probably not as much as I should, but one of the things is like, if, and this is where like hindsight, I should have double checked it.

But if I know I do it, [00:50:00] it's usually done right. In the most case, if I do it, this is all right. Cause I know what I'm looking for and I'm looking for different errors or things I can tweak to make it better. But man, when you're the person to blame, like there's no one else to blame, but you, I told my team too, I'm like.

Look for stuff like this, because for instance, I was, I was on my team yesterday and I'm like, they're telling me this website that they did. And I'm like, okay, that's wrong. And go through it again and make sure everything's right again, because I don't want this to happen like I did it. So it's like a learning lesson for them because like, you got to double check, triple check and make sure everything goes where you want it to go.

Because if you have a hole in your funnel, it's going to be disastrous. 

And it's so much too, I feel like that could be a bottleneck for that. There's a lot of steps. There's a lot of things. And I feel like people aren't doing that daily and learning from that. We'll make those mistakes. Oh yeah. And it's so tedious.

So small. It's so small. There's another side one too. So I was talking to another client and he has like a Facebook group of like 30, 000 people. [00:51:00] And I was like, are you collecting the names of the people that come in? He's like, yeah, I have Facebook. I asked him the questions for that. I mean, they're a phone number and email.

And I was like, you know, Facebook doesn't collect that. It's like, it doesn't collect it. I'm like, no, no, no. You have to manually collect it or have a plugin collect it for you. And he's like, Oh man, I missed out on all these people that came in. And then I had, I touched another guy and he's like, Oh, we manually take it.

I'm like, you want to automate that? I can help you automate that process where you can collect that information. And then I talked to another guy. I told him the same thing. Cause that's one of my key things. Like I'm always poking holes in their system and they're like, Oh, never even thought to collect it.

And I'm like, okay. This is something, if you're new, starting a Facebook group, start collecting people's information, whether you manually collect it or you use a plugin to collect it, start collecting those names, numbers, emails, because I always think like a toll bridge, if people come in and give me their name, their number and email, I'm gonna let them in.

But if they don't, I'm still gonna let them in because I want them to come into my group. But the versus side of it is that I've been collecting people's names and emails automatically without having [00:52:00] to pull that in a different way through product services. I'm just collecting data, data, collecting data, digital gold, digital gold.

And your list is your list, man. Your list is very, very important to the day you die. And you can give that to your kids, your list. Cause a lot of people don't change their number. A lot of people don't change their email. And if they do, you start collecting multiple emails. So I have people that'll give me one email and I'll collect it again.

Then when they buy a product or service, I have another email for them. So I'm just collecting emails. I'm giving it 

to yours and that's so smart. I did not think about that. People pay you a lot of money for that list too. Yeah. I mean, just be featured on it, not just even giving it away, but you sending something out for 

them.

Well, I mean, you can use that for targeting. Once you get ads up, you can use that as your audience. So people that have touched you in some way, they're already getting it's just your product services. Just because you already have the name, number, and email and stuff, to be able to take that and serve them your ads.

That's 

something I'm just now even getting into and learning now that I'm on, I've dabbled in the software space [00:53:00] now and other online industries. I wish I would have collected more emails. I wish I would have grabbed more information from all the companies and things that I've done over the years. Like.

I mean, granted, I have a few lists right now of a few, probably 7, 500 or so, but it'd be 30, 000 if I really did it right. And actually aggregated that 

information. So I have another story with this. So I saw Bed Bath Beyond just went out of business during COVID. Overstock. com bought their IP, which is their domain.

Their email list and other stuff that came with that. And they were emailing Bed Bath Beyond's customers using Bed Bath Beyond's domain with Overstock's products. Is that legal? It's legal. I mean. What you bought, you own the IP, Bed Bath Beyond's out of business. So they sold it for parts essentially. So if some other business buys their parts, which could be their email list or domain and all that stuff, they can [00:54:00] use that for whatever they want.

Actually, that's funny you bring this up. I don't know if I should probably tell this, but nobody's going to be listening to this one anyways. This is the early days. So I'll go ahead and give out some game. If anybody wants to do anything is go find old business owners. And they collect that information, go buy that information from them, buy the, the 200, 000 clients that they've, they've had those old businesses that can't believe so many people just let businesses go because they don't understand that there's EBITDA now and people will pay for that and everything, but that's another story and I digress, but yeah, go find, Old businesses, dated businesses that store that information or store some kind of emails.

It sounds very underrated. It's the asset that a lot of business owners don't even think it's an asset. I used to not know about it. Oh, that's funny. I learned a lot. I learned a lot down this journey. 

I think it helped too, because we were in the same realm at [00:55:00] one point and you being in another realm, of course, in another industry.

Bringing those tactics over to what you've done. And I think that's attested to your success as well over the years. 

It's just, it's been a lot of information. I've learned a lot from mentors. I learned a lot from different business. I just pay attention. I went to a think of like every guru has like their intro webinar.

And I'm like, every guru that had does an intro webinar, they might give you sauce, but there's hidden high level sauce that is. Said really fast and it might be overlooked by a 90 percent of the people. And if you catch it, it makes it worthwhile. So I did this with a guru out there and I knew most of the stuff he was talking about, and then he said something really quick and just skipped over the rest.

That was it. Got it. I'm good. Deuces. 

Nice. [00:56:00] But it didn't make it 

skim over. Yeah. Yeah. So everything that is like lightly skipped over is usually the juice. And a lot of people, they like bragging. So if you get an opportunity just to, even if you're there live in person or on stage, they kind of control the conversation a lot more, but I think podcasting, you get a lot more opportunity to get organic flow.

Cause I think with onstage stuff, they're kind of ready knowing they're going to speak. And if they're going to speak on, if you catch somebody like in a live conversation or a live podcast type thing, you can catch that little nuanced phrase or term or something that is, could be huge. That is like really overlooked most of the time.

What have you gained? What, over the years, knowing that now to look for that, what are some things that you've gained? I think 

it's a skillset, man. Like. I'll go to, I'm not a book reader, but like, even with the Hirose book, I mentioned earlier going through the whole book, he never said what he did, but [00:57:00] I read it between the lines and I figured out what he did.

So I think it's like a little hidden skillset that I have that I can go listen to a podcast and I'll get something that not suddenly is blatantly obvious, but I'll catch something that was just subtly mentioned. And I think that comes down to like knowing a lot, a little bit about a lot of things, cause you can piece apart and break apart like different conversations.

And I think I use that with podcasting too, cause I actively listen to dig into certain topics that I want to know about, you know, sifting through the fluff. Yeah. You have to sift through every social media. They want to give you their front facing self, but there's. Hidden layers that peek through behind that front facade that you can pick up on.

So pay attention. 

So you do a lot of things outside of software. Of course, there's real estate, investing, education, land development, [00:58:00] affiliate marketing, mastermind lending, I believe. Yeah. Media 

company. 

Yeah. Yeah. I saw that one. Email marketing, data sourcing. What am I 

missing? I forgot about some of those.

This is funny. 

Everything you do, how are you 

identifying these opportunities? A lot of people don't know how to drive traffic. So you find the people that are good at what they do, and then you drive traffic to them and take a piece. So I don't necessarily run the money business. I just guide traffic. The data business, I don't run that.

I just guide traffic. A lot of it is just directing traffic to somebody else and you can take credit for it, but it's just done in the background without your effort and you still get paid on it. That's affiliate marketing, correct? In a way, but there's affiliate marketing type link base where you just guide traffic or you can take internally.

Hey, I'm going to bring you out internally and I'm going to take a portion of your business. 

Actually glad you mentioned that because I have a [00:59:00] question on that end even because I was seeing, I've been seeing this lately where somebody doing something will then take somebody else's good idea, bring them on as a partner essentially and send it through or create a course or do something along those lines.

That's so smart. 

Yeah. I mean, a lot of people. They don't, A, they don't have the eyes or B, they don't know how to get them. So if they have a valuable business and you already have the eyes, why not bring it in house and just put them on the team and just facilitate the traffic whenever it comes in. 

A lot of people don't like to give away their business or a chunk of that at all.

They're not the right partner. A lot of people, you got to show them the value of like, Hey, I'll help your business grow. All you got to do is give me a portion of it and you pitch that way. There's a big guy on Twitter. I just had him on my podcast. That's all he does. He has like seven businesses and all he does is bring in the traffic because he has a big social media following on Twitter [01:00:00] and he funnels all the traffic to his subordinates and then they run the business.

It's like a mini private equity. Many private equity, and that's what Hormozy does. Hormozy brings his skillset and then he acquires a portion of equity through his skillset. You bring your skillset to the table and your skillset might be eyes. It might be systems. It might be sales. It might be whatever you can acquire portions of business by bringing that to the table.

It might be your team. It might be capital. There's the different versions of that. 

Is there anything you're looking at right now to acquire or do the same thing that you've done previously? 

Well, I don't know. Once we get our fund up, we'll probably look to acquire more businesses, but it's more businesses that were help us do what we do in the land space.

So it might be like note servicing, it might be construction company, might be building companies, might be something to that effect where they can help us in the land side, not necessarily towards like random 

businesses. Yeah, it's got to fit in your ecosystem. 

Got to fit my ecosystem 100 percent where I can feed it [01:01:00] indirectly.

Through what I do. And then 

it just becomes a revenue loop. That's it. So some of us are lucky enough to stumble upon game changing information. That kind of aha moment. When something just like clicks for you. Mm hmm. What's been a recent 

moment for you? Podcasting is probably the biggest one that I've had a foresight with.

That I'm very introverted. I hate, like before this, I hated being in front of crowds. I mean, I hated speaking in front of class. When I was in high school, it wasn't really an extra muscle that I had. I built it out of necessity and foresight, and it's proven to be probably one of the best things I've ever done to this point because it's yielded and everything that I've done as a whole has circled back to podcasting in some way.

That's 

good to know, especially 

in my situation. Yeah, a hundred percent. Like there's so many opportunities that have been presented to me that I've taken or not taken because of podcasting. 

I think it also goes to [01:02:00] show too, because I study other people and I'm not creating anything new. I personally, I copy a lot of people who are just successful, who I've learned from.

And I've noticed a lot of these founders, a lot of these people who have exited companies have podcasts, a lot of these high net worth individuals have podcasts. It's talking with other people who have podcasts. Now it makes sense. It makes 

sense. Yeah. Like I did it the same reason I noticed that people that were successful create content, people that are successful at podcasts, people that are successful have service businesses.

People are successful, our real estate people that are successful, have funds. People that are successful have investments. People that are successful have a book. People that are successful have a podcast. So all those things, that's all I'm doing. Everything I named is the path has already been laid. You just follow that.

You follow the footsteps and create it in your own niche. And then you just follow it, you just do it. 

That is game changing information. Like, I hope anybody listening [01:03:00] is writing that down. That is so good. I wish I had these conversations five years ago. It's simple too. 

It's very, very simple. And it's coming down to paying attention to what people are doing.

And you can see that visually on their social media. I mean, most people that are successful, they're very plain spoken. They try not to trick you with their words. Yes, they're sales oriented because most of the successful are salespeople. 

All right. It's time for our confession segment for this. We want to know the trade secret and secret sauce, as you mentioned before, that higher level stuff that they tell that they skim over.

We want to know something that you haven't told public. So Daniel, what's your confession? Sell everything on 

terms. You kind of alluded to it earlier, but it's everything on terms. You get a lot more value on the end and everybody, you create value in different ways where It can translate to cash. So if you don't need to get cash, sell everything on Zerbs.

Give us an example. A lot of land investors, they buy and sell everything for cash. They buy for cash, [01:04:00] sell for cash, and you can do that. It's not a wrong way to do it. There's not a lot of wrong ways to do stuff in business. It's just learning route. So you can sell things for more and quickly on payments.

And we kind of alluded to it earlier. We found this out with land, every property we sell is always seller financed because banks will not lend on land. So if we become the bank and we facilitate the lending predator distraction, while it was booming, we're selling stuff over comps because we sell our finance.

We sold it faster because we sell our finance, which is the right marketing. So it's everything on terms. 

So as we wrap up, what has you excited for the 

future? Time, man, time, it makes me excited for the future. I still lean on that, that thing I said a while ago, time is your greatest asset. And if you know where you're going, you can dig in deep and consistently produce and time will do its thing.

Time is the biggest multiplier. I know what I'm doing and how I'm doing it. And I just, I'm waiting for time to catch up. Anything you're working on right now? I'm working on starting a fund. It's [01:05:00] called the Texas land bank fund. It's what we're calling it. But the funds should be coming up by the end of the year.

We're looking to raise capital for land deals. It will be a debt fund. We'll be investing in land deals that we're facilitating on our land business. To do more transactions. You have the ability to create the life you want over time and distance. But if you leverage OPM, which is other people's money, you can amplify that and create the life you want quicker.

So it's not a get rich quick scheme. It's a get rich. Definitely. You'll get there eventually over time. We're starting a fund. There's a lot of opportunity as the boomers are transitioning these businesses and all these assets. See the next generation, just like everybody's, oh, there's a huge transition of businesses, there's a huge transition to land.

Most people that own land are elderly and they own it free and clear. So they either transfer it down to their family members or they sell it. So we're trying to position ourselves to acquire as much land as possible. And so the financing back to our people, [01:06:00] Arkansas is the first state to legally take back land almost through like eminent domain from a Chinese corporation.

Because there's foreign entities coming in to steal our resources. Even to the point where Saudi Arabia has alfalfa farms, which is very water abundant, taking up and sourcing land and stealing up all the water resources and shipping it back to Saudi Arabia. So me in my middle, my little land business has a bigger opportunity to transition all that land and sell it back to our people.

I didn't know it went that deep. Oh yeah, it's deep. It's very purposeful because there's so much land out here and there's a lot of people just buying it for the wrong reasons. So if we can buy it and seller finance it, and the thing of the, what we do in especially land spaces, we buy unattainable land, whether it's too big and too expensive to buy, we break it down into smaller pieces to people that want it, can afford it.

And then we sell it, finance. You'll 

track it up. If people want to get into that, where would they go to? Don't you have an easier way to look into that? 

Yeah. You can text [01:07:00] LAND to 210 972 1842, or you can go to milliondollarlandmastermind. com. So before we go, 

talk to me about your book real quick. 

It's probably going to come out next year.

It's definitely going to finish. Okay. So 

nothing new. Do you have a name for it yet? Or do you know what you're going to be doing? 

We already finished probably like 75 percent of it. We just got to get an editor to edit it. I don't know what the name is going to be yet. Okay. 

That's fine. I'll just have a.

That'll just give me another excuse to have 

you on the podcast. I'll definitely do that again, but we didn't even cover like anything else. That was like, so I would love to come back out again. Cause the land stuff is where 

it's fun. Is there anything else you want to go over? You got any other value you want to share?

Yeah. Putting 

some money in some land deals. Check us out. Just text the number that 209 723 242. If you have any questions about anything, you can literally text them and my team will assist in any answering of any questions about anything. Whether it's about the fund, real estate, software, it all goes to one number.

Check it out. Daniel, I really appreciate you coming on today. I know that anybody listening to this [01:08:00] can take even just one little nugget from here that you shared. One. And increase their revenue. I hope 

so. That's the point, Eric. Again, thank 

you. I appreciate it. No problem. Hey, if you're still listening, hopefully you got some value out of this or amusement either way.

I really appreciate you for listening. My goal with this podcast is to build something of value while also showing others that it's possible to do the same. And what I mean by that is I'm not perfect at this. I fumble. I stutter, and I just wanna show that it's okay if you've been putting something off, this is me telling you to go for it.

So. I need your help in growing this, and there's two main ways a podcast grows. One is through ratings and reviews, and two is through word of mouth. So, I can only do it with your help. If you can leave me a 5 star rating and review on Apple Podcasts and Spotify, as well as post this to your social, it doesn't grow without you.

Again, thank you, and I'll talk to you [01:09:00] all next week.