Episode #11: How to Make Social Media & Email Marketing Easy and Fun by Being Joy-Led

Exciting News!

We're thrilled to announce that as of July 2024 our podcast name is changing from Coming Home to Joy to Joy-Led Business!  Rest assured, our mission remains unchanged: empowering Christian women like you to discover joy in entrepreneurship, with practical wisdom, heartfelt encouragement, and a faith-centered approach. Tune in to the Joy-Led Business podcast and continue your journey towards business success and fulfillment!

Episode #11: How to Make Social Media & Email Marketing Easy and Fun by Being Joy-Led

In this episode, discover the fresh and joyful perspective of employing social media and email marketing for the overall growth of your business. Listen as we break down the essential parts of pipelines and funnels and demonstrate how to tame the wild beasts of social media. With an easy exploration of the underlying assumptions in business training, we strive to make sense of this technological part of the business world. If you are looking to not only achieve business success, but also carry the vibrant pulse of joy throughout your journey, this episode is a must-listen!

**Podcast Show Notes**

**Episode Summary**

In this episode of the Coming Home to Joy business podcast with Tina Joy Cochran, we delve deeply into the critical aspects of business marketing. We demystify concepts such as pipelines, funnels, social media marketing, and the power of the email list. The focus is shifted from the traditional methods of selling products to helping customers understand the product till they can decide if it’s for them. Learn the essentials of connecting with people through the marketing process and assist them in making informed decisions.

**Key Points**

- Developing a correct Joy-Led perspective on entrepreneurship and creativity. 

- Understanding pipelines and funnels: learning to simplify these concepts. 

- Taming social media: learning to take control of it rather than it controlling you. 

- The power of the email list: creating a list of people you can contact via email concerning your business.

- Creating a marketing strategy that includes a clear message and call to action. 

- Using social media as a lead generation and follow-up tool: importance of active engagement.

- Importance of email list: having direct access to communicate with your customers outside of social media.

-The role of trust in marketing: trusting your customers to make the decision rather than making it for them.

**Links Mentioned**

- Golden Heartland business community: https://www.goldenheartland.com/

**Action Points/Assignment**

- Assess your time on social media. Are you just scrolling and watching rather than commenting and connecting?

- Do you have an email list?

- Find out what you need to change about your current social media, and email marketing strategies.

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Transcript

Tina Joy 0:00

Hey there. Welcome to the coming home to joy business podcast. I'm your host, Tina Joy Cochran, and I am so happy that you are here. There is no need to stop your busy life right now. Let's just hang out together as we discover more joy in business. Just drop me into your pocket and keep on going. Can't wait to share this episode with you. When we start out as Christians and we start following Jesus and we're like, okay, this is what it's like. And then he's like, yeah, that's great. But I'm ultimately creative. And let me show you something new. I want to just really reinforce and encourage you that that is a good thing. That if you feel like you have not arrived yet, that's totally okay. We call it the creative bus. We're just going to keep on tweaking, keep on sifting as we get through all of this. Before I rattle on about that and get to no training at all, let me pray. And then today's topic is the wonderful social media and emails. Father, thank you. Thank you for this time for us to come together. Thank you for technology that gives a whole new perspective and nuance to this thing that you've got for us to do. Be with us in this time and help us to hear what you would have us hear in Jesus name. Amen. So social media. So today's topic is the easy way to use social media and email to grow your business. What are we going to cover today? Let's talk about that. So what are we going to cover today? First things first, we're going to cover pipelines and funnels. You may or may not have heard those terms before. If you have you may be like, oh, no, no, no, no, I don't do pipelines or funnels. Well, let me give you a little bit of encouragement. We're going to simplify things a little bit for you on that. And then we're going to talk about taming social media. How do we take control of it? And then email. The power of the list. And last but not least, we will have an assignment We're going to look at some of the strategies around marketing. And this is where a lot of business training actually starts. They make the assumption that you know all the stuff and then they just skip right into, here's what to do. Here's how to post on social media. Here's how many times you should post and all of that. And there are a couple of underlying assumptions, in most business training that we will not have here. And the number one is that, you know, who your ideal customer is. We've done some work already on it, but I understand that you may still not know exactly who your ideal customer is. And that makes it hard to figure out the technology parts of things when we don't know that the other underlying assumption is that you want to be huge. And not all of us want to be huge. So let's review for a minute. What is the definition of marketing? Marketing is the process of helping people become aware of what you offer and then guiding them to make a decision to take action. Remember, it's not convincing people to buy stuff. It's helping them. just a process of helping people become aware and then guiding them into making a decision. So what does marketing require? Marketing requires three things. It requires a message, a strategy, and a call to action. As you establish clarity on your message and your call to action before you move into strategy, that's why those sifting questions, those four major questions, the who, what, when, Why and how of your business, why they are so important. Now, some of you may be in a place where you're still sifting through that. My best piece of business advice I ever, ever got was it doesn't matter what you pick just that. you pick. You see, you can start somewhere. So if you're not sure what you're trying to sell or who your ideal client is or why you're in business at all, just pick and go, and you can tweak as you go along. You can adjust later. See, one of the benefits of doing this whole business thing with Jesus is that we have that unfair advantage that we get to do it with him. First Peter 4. 10 says every believer has received grace gifts, so use them to serve one another as faithful stewards of the many colored tapestry of God's grace. This scripture comes from the Passion Translation, and I saw this, it just really spoke to me of that many colored tapestry. When you think about who we are and what we do when it comes to marketing, remember Jesus just went about doing good. And what if that's really all we need to be doing is we need to be leaning into the gifts that we've been given. and then using a marketing process in order to help people take action on whether or not it's for them. Let's do some business language. Doesn't that sound fun? I know some of you are super excited about that. You may have heard it. You need to have a funnel funnel, funnel funnel. There's a software out there called click funnels in the digital marketing space that people, Oh, I just need a sales funnel. I need a marketing funnel. What does that mean? A funnel or a pipeline is essentially the steps used to guide someone from, I don't know, you. to here's my money. So let's look at the pieces of it. The first piece is leads. What are leads? Leads are people who are not heard of you yet. It's an awareness piece. It's the place where people, I have not heard of you. And then I've heard of you. Oh, And I've come across you, whether it's on social media or at an event, and I'm willing to give you my email address or contact information. That moves me down to a place of prospect. So when I go from a lead who is becoming aware into prospect, I'm learning. Basically people sit in prospects as they learn more about us and they learn more about us. And at some point, a call to action is going to happen for them. And they're going to come to a decision point. And at that point, they are going to say yes, no, or not. Now, now here's what happens. If they say, yes. They become a customer if they say no. then that means no, I am not interested in what you have to offer. That lead or that prospect becomes debt. Basically, you do not want to be contacting that person. You do not want to be following up with that person. There's no more need to address that person at all because they have said no. Notice that your job is not to make the decision for them. Your job is to help them make the decision. So this is when you hear me say, sort, don't sell. This is what we're trying to do in the sales process is we're trying to just help people learn enough so that they can make a decision. Now, some people are going to say, not now. And what happens when they say not now, when someone says not now we move them back up to the top of the funnel into the leads and prospects area again. And we do what I call drip on them. Essentially what we're doing is we're hanging out, following up with them, continuing the conversation until they can come to the point where their answer to the question is, is this for me? Is either yes or no. So our job is to follow up and keep the conversation going and to continue to make offers until people can make a decision. Make sense? All right. Let's talk a little bit more about some of these terminology. What is lead generation? Lead generation, when you hear that That is figuring out who those people are, finding new people to talk to. The next part of it is what is a prospect? A prospect is someone who has said, yes, I'm interested in talking about it. They have not said yes, they want to buy or no, they don't, but they have said, yes, I'm interested in hearing more. Follow up is what we do with prospects who have not made a decision or prospects that have said not now. We continue to follow up with them to help them get to a place where they make a decision. What is a call to action? A call to action. You've heard me use this word a lot. A call to action is an offer. It is a request for them to do something, whether it's give me your email address, make the final purchase, request a consult request a sample. Whatever it is, we're asking your prospect to do something. So by knowing this, by knowing this process, now when your sales are not coming out the way you want them, you can have a place to come back to, to look and see where the system is broken. Do you have enough people to talk to? Do you have enough leads? If you are not getting enough sales, well, how many people have you even talked to? How many people do you ask, do you want to purchase? Make sense? All right. This is fine, Tina, but what does this have to do with social media? We just want to talk about social media. Well, let's talk about social media. What is the purpose of social media? Purpose of social media really is in this place of lead generation. and follow up. It is not buy, buy, buy, buy, buy, not buy, buy, buy my stuff, buy my stuff, buy my stuff. It is a place where you can gather people to talk to. Okay, now let's talk about social media. What are we doing on social media? A couple of key points on social media that I want you to remember. Number one, social media is not required. If you hate it, don't do it. Remember the most effective marketing strategy is the one that you will do. So if you can't stand social media. Then why are you doing it? We think about social media has been around forever. Oh my gosh, social media, social media is so, so important. But social media is a tool, and it's actually a very, very young tool. So, when was Facebook founded? Facebook was started in 2006. I would submit some of us have t shirts that are much older than that. Right? There are 2. 9 billion people on Facebook. So, if you're saying not enough people are on Facebook, There's plenty of people on Facebook, but it hasn't been around for decades. It's been around since 2006. What about Instagram? So Instagram hasn't even been around 20 years yet. What about that fabulous TikTok? TikTok was only started in 2016. Tick tock is just coming on, so when we think about social media and we think about this tool, it's a relatively young tool, which means in a lot of ways, using social media for business is wild, wild west time. What worked? When I got on Facebook back in 2008 does not necessarily work today, but social media was not designed as a tool. to sell things. It was designed as a tool for people to connect with each other. So are you connecting on social media or are you doing what we call posting ghost, right? Remember it is social media. It's designed to be social. It's designed for people to interact with each other. So you should be posting and engaging with people, right? It is not posting ghost media. It is social media. Just posting will not work. If you think about it, if you're just posting on social media, remember Facebook has 2. 9 billion people on it. You're standing in a field of 2. 9 billion people yelling. Buy my stuff, pay attention to me, pay attention to me,? That is not what it was designed for. It was designed for people to connect with each other. So rather than just post. Engage. We should be using social media as a tool to connect with new people and then drip on our prospects, not as busy work to hide behind. Ooh, ouch. What I hear often with my clients and be honest, I do it myself too. Oh, I posted on social media today. So then I've done marketing. Well, maybe. But if you drop flyers out of an airplane, that's about the same. If you want to use social media as a marketing strategy, then you want to be strategic about it and you want to be connecting with people. Remember there are other people on the sides of this. Just posting on it, or just scrolling. If you have time to scroll, you have time to interact with people. But I like to scroll and see things. I click like. Let's not just click like let's comment comment interact with people Let people know that you're out there and let people know you're a real person making sense. We good. Okay, Question how would you follow up? Directly contact people if messenger closed down tomorrow. One of the things I'm noticing that people do is that are leaning into social media as the place that they run their business. They run all their contacts information. They don't ask anyone for email information. They don't ask anyone to be able to contact them directly outside of social media. And so they run everything on messenger, Instagram, messenger, Facebook messenger. And when you do that, then Facebook or Instagram owns your contacts not true. So if you think about it, If Facebook, Instagram shut down tomorrow, would you be able to contact the people that you have in your pipeline? If not, this is where the next step comes in. It's the email list. Why is email so important? But Tina, nobody uses email anymore. Really? Well, email was started in 1978. Believe it or not, it predated. the intranet, which was 1991. And there are 4. 6 billion people on email. When you're using a messenger app, you are not owning that. There are two assets in your business that you need to take care of. The first asset is your number one most important asset and that is you. You are the most important asset in your business, so you need to take care of yourself. The second is your email list. You'll hear the phrase, there is gold in the email list. What is an email list? I would submit you already have one. I hear all the time, I don't have an email list. Really? If an email list, Is a list of people you can contact via email. Do you really not have an email list? Remember the days when we had our address books and we had everyone's mailing address and their phone numbers. Now we have to have their email address too, right? So if you have Google Contacts, you already have an email list. The question is, what are you doing with it? Well, I don't want to spam anybody. Well, no. What is spam? Spam is essentially electronic junk mail. It's sending email to people that have not given you permission. When you have a growing Healthy email list. What it does is it gives you people to talk to about what is going on with your business. You stay in touch and then they buy when they can answer the question. Is this for me with a yes. So when we look back at our sales pipeline, how do you talk to people in this? How do you drip on people through email? through email, through connecting with them on social media. But if you do it through email, then you own the contact information. So our job is to gather that contact information so that we can continue to talk to people to help them make a decision. Remember, the marketing process, what we're doing with marketing is not convincing people to buy. What we're doing is being there, providing the information and trusting. Remember, we're trusting our customers to make a decision. We are not making the decision for them. We are trusting them to make the decision when they are ready. Our job is to be there. And be clear with what we have to offer while they are trying to figure out if it's for them or not. So here's my question around this whole idea of social media and email. Why do we spend all our time scrolling and posting when we could be chatting and connecting instead? If you think about how much time you spend on social media, Now step back and think about was one of the reasons you said you couldn't do marketing because you didn't have enough time, but You're spending a lot of time scrolling and posting. Now, I don't care. I'm going to be completely transparent. This can be filed under the do as I say, not as I do rule. And then I get it. I get that we spend a ton of time on our phones and social media is designed to keep us on there, but that's not who we are, right? Love is our mandate as believers, right? John 1335 says, by this, everyone will know that you are my disciples. If you love one another. So our job is to use our gifts to serve and love others. If we focus there, the rest will take care of itself. See, it's not about the business. It's not about you. It's always about Jesus and what if what we are doing with social media and what we're doing with email is using these tools in order to deepen our connection with people because people buy from people they know, like and trust what if we really lean into the idea of what we're doing with marketing is connecting with people and loving them enough to help them decide whether this is for them or not. Just saying. All right, you ready for your assignment? So here is the assignment how much time do you spend on social media? Just scrolling and watching rather than commenting and connecting. Do you have an email list? And then what? Do you need to change? I know this may sound harsh and like, well wait a minute, you're not telling me how many times to post on Instagram. It doesn't matter. What matters is are you using the tools that have been provided for us in this time to connect with people at a level that they understand what you do enough to answer the question, is this for me? So let's take action, answer the questions I know social media has been one of those things that you have a love hate relationship with, if I just post something, then people will show up and want to buy from me. It doesn't really work that way because it wasn't designed for that. It's not that there's some evil algorithm behind it that's trying to make your life miserable. It just wasn't designed for that. It was designed for me to go, Ooh, look, Kate's on here. Let me talk to her. You've been listening to the Coming Home to Joy business podcast. For more joy and business, check out our website at goldenheartland. com. You might find something perfect just for you. This is Tina Joy Cochran. Your host, coach, and the founder of the Golden Heartland business community for women. Thanks for being here. And don't forget to subscribe and share this with your friends. Remember, everything you're dreaming of is just on the other side of change. Being joy led in your business will get you there. We'll see you next time.