ReConnected

Episode 35 - Reconnected with Susan Buckwalter Hartman

Season 1 Episode 35

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0:00 | 56:31

In this episode of the Reconnected podcast, host Luke Abbott interviews Susan Hartman, co-founder of Recoup Beverage, discussing her journey in the CPG industry, the challenges faced during the pandemic, and the importance of sustainability and regenerative organic certification. 


The discussion explores the foundational role of trust in co-founder relationships, emphasizing how mutual respect and shared values can drive a brand's success. Susan also highlights the immense value of community and networking, illustrating how connections with organizations like Naturally San Diego have been pivotal in Recoup's growth.


Courage is a recurring theme, as Susan recounts the tough business decisions she had to make and the resilience required to navigate the competitive landscape. Her personal story is woven with the influence of sports, which instilled a sense of grit and determination that has been instrumental in her entrepreneurial journey. Balancing work and family life, Susan offers heartfelt encouragement to aspiring entrepreneurs, inspiring them to pursue their dreams with passion and purpose.