Camera Queens - Find Your Focus
I know what it feels like starting a photography business; blindly learning to build a brand on your own while juggling the demands of life, family, motherhood and your regular 9-5.
I’m Belle (she/her), award-winning published Photographer, here weekly to empower passionate photographers to create undeniable influence and make bank.
Sharing with you my experiences and interviews with industry leaders I support female and non-binary professional photographers to find their focus, live in alignment, stand in their power, and become the best version of themselves as they strive to create sustainable and profitable creative businesses.
I acknowledge the traditional custodians of this beautiful land especially Whadjuk Noongar Boodja, the country where I call my home, raise my children and do my work. I send gratitude and offer my respects to the Elders, past and present and acknowledge their continuing connection to the land, to sky, to water, to culture, to community and to the arts space.
Camera Queens - Find Your Focus
Oli Sansom on Incoherent Creative Depths, Taking Risks & Embracing Mystery in Photography
In today's Camera Queens | Find Your Focus podcast episode, I chat with the incredibly talented Oli Sansom, a visionary photographer, educator, and creative maverick.
In this episode, Oli takes us on a journey through his unconventional approach to photography, emphasising the importance of experimentation and breaking away from industry norms to surprise and delight couples. We delve into intriguing concepts from behavioural economics, discuss the love-hate relationship with social media, and explore Oli's unique marketing strategy centred around mystery, curation, and breathing room.
Join us as Oli reflects on his 10-year journey, offering practical advice and sharing his exciting plans for 2024, including the release of a book showcasing a decade of his extraordinary work.
In this episode we cover:
- The significance of experimentation and breaking away from consistency in photography to surprise and delight couples.
- Exploring behavioural economics concepts, such as effort bias, in marketing through behind-the-scenes content.
- Challenging industry norms and survivorship bias, encouraging creatives to take risks and explore alternative paths.
- A candid conversation about the love-hate relationship with social media and the importance of success beyond online platforms.
- Oli's unique marketing approach, focusing on mystery, curation, and breathing room to attract clients with a distinctive style.
- Insights into coordinating overseas weddings, including strategies for securing international gigs and navigating cultural nuances.
Resources and links mentioned in this episode:
- Ways to work with Belle: belleverdiglione.com.au
- Discounts for photographers
- Oli Sansom’s Instagram: @olisansom
- Briars Atlas Instagram: @briarsatlas
- Visit Oli's Website: https://olisansom.com/
If you loved this episode, you're going to love Oli's amazing masterclass in our Camera Queens program - check out this link for more info on how to elevate your photography business and take it to the next level 🚀
🎙Hey rad AF human, thanks for being part of the Camera Queens community. If you frothed over this episode, give this gal an ego stroke and hit the FOLLOW button. And if you really wanna get me rockin out to the tunes of Nirvana circa 1994 - leave me an Apple Review. A monthly human will win a 1:1 coaching call with yours truly valued at 10 million dollars. Make sure you screenshot the review and share it to Instagram and TAG me - otherwise I won't know it's yours and it may get lost forever in the Apple-verse. Okay hawt stuff, you're the best. Now go and tell yourself that in the mirror. Look into the mirror and say, I'm the GOAT and I'm a cool cat. Okay byeeeeeeeeee 🎙