One Gang Worldwide

$300, a Vision, and No Backup Plan, The Born Scum Story with Shea & Shaina | Ep.145

One Gang Worldwide / Born Scum Episode 145

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0:00 | 1:09:18

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On this episode of One Gang Worldwide, we sit down with Shea and Shaina, the founders of Born Scum, to talk about how they built a DIY motorcycle and counterculture brand from just $300.

Born Scum grew from a small run of shirts sold on Instagram into a recognized name in motorcycle culture, skate culture, tattoo culture, and hardcore streetwear. Shea and Shaina share their story of growing up in Bakersfield, dealing with homelessness and hard times early in life, reconnecting, and building a business together from the ground up.

We get into how they stayed self-funded, why they brought screen printing in-house, how they built a loyal audience organically, what running a business as a couple really looks like, and why their bike giveaways mean so much to the people who follow the brand.

If you’re into motorcycle lifestyle brands, DIY business stories, streetwear, custom bike culture, or building a brand without loans or investors, this episode is packed with value.

Connect with Born Scum: 

Website: https://www.bornscum.com/

Instagram: https://instagram.com/born_scum

Facebook: https://www.facebook.com/bornscumclothingco

TikTok: https://www.tiktok.com/born_scum


Check Out Our Sponsors:
SAVE 20% on Milwaukee Leather motorcycle gear!

✅ Use promo code: CW20

🛒 Shop here: https://milwaukeemotorcycleclothing.com

Connect with Cycles Worldwide:
Subscribe to our YouTube channel for more episodes:   
YouTube: https://www.youtube.com/channel/UC9f5Fx7tVs67xgemZUFphaw
Facebook: https://www.facebook.com/profile.php?id=61551644038136
Instagram:  https://www.instagram.com/cyclesworldwidellc/
LinkedIn:  https://www.linkedin.com/in/sergey-tokman-2a78a6284/
TikTok:  https://www.tiktok.com/@cycles.worldwide

Timestamps:

00:00 Mindset Creates Future
00:19 Podcast Welcome And Guests
01:22 Rapid Fire Icebreaker
03:11 Music Tastes And Influences
06:44 Boise Move And Lifestyle
08:04 Dream Bikes And Old Vs New
10:57 Giveaway Builds Philosophy
13:46 Born Scum Defined Loyal
14:50 Sponsor Break And Origins
15:26 Bakersfield Childhood Stories
17:25 Shayna Upbringing And Homelessness
21:31 Reconnecting And Relationship Shift
25:06 The 300 Dollar Brand Start
28:13 Shayna Joins And Scaling Up
31:20 No Plan B Mindset
33:00 Handling Criticism and Confidence
34:27 Blue Collar Roots and Affirmations
36:49 Money Decisions and DIY Printing
40:13 Keeping the Brand Authentic
42:43 Couples in Business Balance
46:33 Growing a Following Organically
51:43 Counterculture Identity and Meaning
53:39 Why We Do Bike Giveaways
55:46 Lowest Lows and COVID Shock
01:00:28 Healthy Growth and Community Impact
01:05:20 Advice and Where to Follow

#BornScum #StreetwearBrand #UndergroundBrand #IndependentBrand #DIYCulture #HustleFromNothing #TattooCulture #SkateCulture #CustomBikeLife #GarageBuilt #ChopperCulture #BuiltNotBought #OneGangWorldwide #CyclesWorldwide