One Gang Worldwide
Blood, Sweat & Gears!
About One Gang Worldwide:
Welcome to One Gang Worldwide, where the powersports community comes together. We're more than just a podcast, we're a global movement dedicated to sharing positive stories while celebrating the heroes, pioneers, entrepreneurs, and everyday people who make this industry so special.
The Podcast:
Every episode features authentic conversations that explore our guests' journeys, the challenges they've overcome, and the moments that shaped their passion for powersports. From industry legends and business leaders to racers, builders, dealers, mechanics, and rising stars, we shine a light on the people driving the future of motorcycles, ATVs, UTVs, boating, and powersports as a whole.
Whether you're a lifelong rider, a boater, an off-road enthusiast, or simply curious about the incredible people behind the industry, these stories are designed to inspire, educate, and remind us that we're all part of One Gang.
Subscribe, download an episode, and help us continue sharing the stories of the hidden talents found in every corner of the powersports world.
Your Host
Sergey Tokman
One Gang Worldwide
$300, a Vision, and No Backup Plan, The Born Scum Story with Shea & Shaina | Ep.145
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On this episode of One Gang Worldwide, we sit down with Shea and Shaina, the founders of Born Scum, to talk about how they built a DIY motorcycle and counterculture brand from just $300.
Born Scum grew from a small run of shirts sold on Instagram into a recognized name in motorcycle culture, skate culture, tattoo culture, and hardcore streetwear. Shea and Shaina share their story of growing up in Bakersfield, dealing with homelessness and hard times early in life, reconnecting, and building a business together from the ground up.
We get into how they stayed self-funded, why they brought screen printing in-house, how they built a loyal audience organically, what running a business as a couple really looks like, and why their bike giveaways mean so much to the people who follow the brand.
If you’re into motorcycle lifestyle brands, DIY business stories, streetwear, custom bike culture, or building a brand without loans or investors, this episode is packed with value.
Connect with Born Scum:
Website: https://www.bornscum.com/
Instagram: https://instagram.com/born_scum
Facebook: https://www.facebook.com/bornscumclothingco
TikTok: https://www.tiktok.com/born_scum
Check Out Our Sponsors:
SAVE 20% on Milwaukee Leather motorcycle gear!
✅ Use promo code: CW20
🛒 Shop here: https://milwaukeemotorcycleclothing.com
Connect with Cycles Worldwide:
Subscribe to our YouTube channel for more episodes:
YouTube: https://www.youtube.com/channel/UC9f5Fx7tVs67xgemZUFphaw
Facebook: https://www.facebook.com/profile.php?id=61551644038136
Instagram: https://www.instagram.com/cyclesworldwidellc/
LinkedIn: https://www.linkedin.com/in/sergey-tokman-2a78a6284/
TikTok: https://www.tiktok.com/@cycles.worldwide
Timestamps:
00:00 Mindset Creates Future
00:19 Podcast Welcome And Guests
01:22 Rapid Fire Icebreaker
03:11 Music Tastes And Influences
06:44 Boise Move And Lifestyle
08:04 Dream Bikes And Old Vs New
10:57 Giveaway Builds Philosophy
13:46 Born Scum Defined Loyal
14:50 Sponsor Break And Origins
15:26 Bakersfield Childhood Stories
17:25 Shayna Upbringing And Homelessness
21:31 Reconnecting And Relationship Shift
25:06 The 300 Dollar Brand Start
28:13 Shayna Joins And Scaling Up
31:20 No Plan B Mindset
33:00 Handling Criticism and Confidence
34:27 Blue Collar Roots and Affirmations
36:49 Money Decisions and DIY Printing
40:13 Keeping the Brand Authentic
42:43 Couples in Business Balance
46:33 Growing a Following Organically
51:43 Counterculture Identity and Meaning
53:39 Why We Do Bike Giveaways
55:46 Lowest Lows and COVID Shock
01:00:28 Healthy Growth and Community Impact
01:05:20 Advice and Where to Follow
#BornScum #StreetwearBrand #UndergroundBrand #IndependentBrand #DIYCulture #HustleFromNothing #TattooCulture #SkateCulture #CustomBikeLife #GarageBuilt #ChopperCulture #BuiltNotBought #OneGangWorldwide #CyclesWorldwide
