Seriously Curious
The Seriously Curious podcast covers the most important topics in UX/CX strategy and design for business results. Hosted by Chris Rockwell and the team at Lextant, this podcast will bring actionable insights from leading industry experts and the latest customer research. Each month, we will unlock human behavior, uncover common design challenges, and explore advances in new technology. Don't miss out on the upcoming episodes — subscribe now to receive Seriously Curious news and announcements at Lextant.com.
Seriously Curious
User Experience Research With Marty Gage and Spencer Murrell
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Lextant Founder and President Chris Rockwell is joined by the authors of "User Experience Research: Discover What Customers Really Want."
Marty Gage, a human factors psychologist, and Spencer Murrell, an industrial designer, have been working together since 1989. They have invented a foolproof approach to the first phase of design thinking. It is the culmination of thirty years of experimentation and marketplace validations for Fortune 500 companies across multiple industries. They have discovered that ideal experiences, not merely peoples' experiences of today, can serve as the foundation that ensures consistent success.