S4E2: Justin Craft - The Unlikely Strategy to Setting Yourself Up for Financial Success

The Infinite Banking Concept: A Shift in Financial Planning

In this episode of the Save Yourself Podcast, the hosts welcome Justin Craft, President of Nowland Wealth Management, to discuss his journey in the financial industry, from traditional financial planning focused on market investments to embracing the Infinite Banking Concept (IBC). Justin shares his early career emphasis on mutual funds and variable life insurance, transitioning to whole life insurance as a savings tool after meeting mentor Nelson Nash in 2008. He details the difference between variable life insurance (investment-focused) and whole life insurance (savings-oriented), emphasizing the importance of understanding the role of each in financial planning. Justin recounts the pivotal moment of starting his first infinite banking policy in June 2008 and how this concept transformed his and his clients’ approach to financial independence, underscoring the importance of thinking long-term and valuing one's money.

00:00 The Changing Economy and the Role of Whole Life Insurance
00:52 Introduction to the Save Yourself Podcast and Guests
01:15 Justin Craft's Journey: From College to Financial Planning
03:27 The Evolution of Nowlin Wealth Management
11:24 Discovering Infinite Banking and Nelson Nash
17:22 Implementing Infinite Banking: A Personal and Professional Transformation
19:25 Lessons Learned and the Impact of Infinite Banking
21:19 Wrapping Up and Teasing Part Two