What does it really take to scale a restoration business and expand into a new market without making expensive mistakes?

In this episode of Restoration Pros Unplugged, Clinton James sits down with John Gabriele, owner of 911 Restoration of Des Moines and 1 Tom Plumber of Des Moines, to break down how he grew his company from under one million dollars to nearly three million and why he is now expanding into a second market.

John shares real lessons from the trenches, including why coaching played a major role in his growth, how focusing on the right services improved margins, and what he actually looks for before opening a new location. He also explains how adding emergency plumbing changed his cash flow and created more restoration opportunities without relying on overpriced referrals.

If you are a restoration owner thinking about scaling, adding services, or expanding into a new city, this episode will help you think more clearly about growth and avoid common mistakes.

In this episode, you will learn

• What to think through before opening a second restoration location
• Why profit margins matter more than total revenue
• How coaching and systems help owners scale faster
• When reconstruction makes sense and when it becomes a drag on profit
• How plumbing can drive more restoration jobs and steady cash flow

This is a practical, no fluff conversation for restoration company owners who want to grow profitably, not just get bigger.

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