In the latest episode of the Schulering Hub podcast, host Mauricio Schüler engages with Jacki Brown, a seasoned marketing strategist with a deep background in hospitality technology. 

They discuss the nuances of marketing strategies essential for tech founders in the hospitality industry. Jackie shares her extensive experience, offering practical advice on creating and communicating value propositions, understanding target markets, and effectively using digital platforms to enhance product launches.

Jackie also explores the role of content creation in generating buzz and excitement for new products, emphasizing the importance of aligning marketing efforts with sales to drive overall business growth. 

The conversation provides a step-by-step guide on leveraging research, strategic communication, and content marketing to meet the unique needs of tech entrepreneurs in hospitality.

Key points discussed include:

• The importance of comprehensive market research before product development.
• Strategies for effectively communicating a product's value proposition.
• Best practices for content creation to support product launches.
• Future marketing trends in hospitality, focusing on digital engagement and consumer-centric strategies.

Tune in and learn something new with Schulering today.

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Schulering: Evolving Hospitality through Learning.