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Access Tomorrow

Join Leila Serhan, Senior Vice President and Group Country Manager for North Africa, Levant, and Pakistan at Visa, along with esteemed guest speakers in Access Tomorrow, brought to you by Visa. Tune in for the latest technology trends, business insights, and learnings on how to successfully navigating the contemporary digital economy.

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The Evolution of Commerce: From Street Shops to Digital Ecosystems

November 10, 2025 • Visa CEMEA • Season 3 • Episode 2

In this episode, Ismael Belkhayat, Founder and CEO of Chari, discusses how he is transforming Morocco’s retail landscape through innovative fintech solutions. The conversation delves into the challenges facing small businesses, Chari’s role in advancing financial inclusion, and the significance of strategic collaborations with global partners such as Visa.

For more podcasts by Visa, visit: https://km.visamiddleeast.com/en_KM/about-visa/cemea-podcast.html#1