Needle in a Haystack – How to Find New Donors, by Dan Remmenga of c3cultivation

From our 2025 True Charity Summit national conference ('Ascend'): a breakout session by Dan Remmenga of c3cultivation.

Finding new donors takes patience. Sometimes prospecting feels like looking for a needle in a haystack. Where should we look? Should we buy a list of names from other organizations? How do we contact potential donors when we do find them?

Here's the truth: your current donors give to you for a reason. Knowing why they give will unlock the key to finding new donors, and save you time, money, effort, and aggravation. Stop looking in haystacks, because your new donors are in plain sight—if you know where to look.

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